d3con - Experience the future of digital advertising

Hamburg, Germany

02. April 2019: d3con University

Die d3con University ist die Veranstaltung für Entscheider, die noch keine Experten für Programmatic Advertising sind, sich aber weiterbilden wollen. Fokus des Programms auf Werbetreibenden und Agenturen.

zum Programm der d3con University

3rd April 2019: d3con conference

Die Hauptveranstaltung der d3con seit 2011. Hier treffen sich die führenden Technologieanbieter, Advertiser, Publisher und Agenturen zum Netzwerken und Diskutieren auf höchstem Niveau.

zum Programm der d3con Konferenz

02. April 2019 d3con University

Beach Bühne Beach 2 Beach 3

354-curt-simon-harlinghausen.jpgCurt Simon HarlinghausenStarcom MediaVest Group

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Presentation:

438-melanie-hughes.jpgMelanie HughesQ division

400-benjamin-bunte.jpgBenjamin BuntePerformance Media
636-thani-shamsi.jpgThani ShamsiDatarade
639-prof-dr-joost-van-treeck.jpgProf. Dr. Joost van TreeckHochschule Fresenius

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

330-manuel-hinz.jpgManuel HinzCrossEngage

593-arist-von-harpe.jpgArist von HarpeXING Marketing Solutions
594-thomas-hertkorn.jpgThomas HertkornA&O Hotels & Hostels

Presentation:

418-susanne-gillner.jpgSusanne GillnerINTERNET WORLD Business

96-erik-siekmann.jpgErik SiekmannDigital Forward

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

96-erik-siekmann.jpgErik SiekmannDigital Forward

96-erik-siekmann.jpgErik SiekmannDigital Forward

561-niko-bender.jpgNiko Benderwelwa (radix)

02. April 2019 d3con University

Beach Bühne:

Beach Bühne:

354-curt-simon-harlinghausen.jpgCurt Simon HarlinghausenStarcom MediaVest Group
Beach 2:

Beach 3:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Beach Bühne:

Beach 3:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

Presentation:

438-melanie-hughes.jpgMelanie HughesQ division
Beach 2:

Beach 3:

Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

400-benjamin-bunte.jpgBenjamin BuntePerformance Media
636-thani-shamsi.jpgThani ShamsiDatarade
639-prof-dr-joost-van-treeck.jpgProf. Dr. Joost van TreeckHochschule Fresenius

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Beach 2:

Beach 3:

330-manuel-hinz.jpgManuel HinzCrossEngage
Beach Bühne:

593-arist-von-harpe.jpgArist von HarpeXING Marketing Solutions
594-thomas-hertkorn.jpgThomas HertkornA&O Hotels & Hostels

Presentation:

418-susanne-gillner.jpgSusanne GillnerINTERNET WORLD Business
Beach 2:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Beach 3:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

Beach 2:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Beach 3:

Beach Bühne:

Beach 2:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Beach 3:

561-niko-bender.jpgNiko Benderwelwa (radix)
Beach Bühne + Beach 2:

Abendessen

Beach 3:

Beach Bühne:

Beach 2:

Beach 3:

3rd April 2019 conference

Main Stage Stage II Workshops & Roundtables

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.

Exposing Ad Fraud

A journalist who has been investigating ad fraud for close to two years gives an inside look at the schemes and scammers who steal billions from the digital advertising ecosystem, and outlines what the industry needs to do to fix the problem.

Presentation:

616-justin-lebbon.jpgJustin LebbonMediatel Events

The winning setup of leading (digital) advertisers

The right organizational structure is one of the biggest levers for successful marketing. What does the winners’ organizational positioning and division of labor look like? How and where is technology used and by whom? What is the new role of agents and who controls that? Using practical examples and benchmarks, Erik Siekmann covers the winning setups and shows what can be learnt from them.
96-erik-siekmann.jpgErik SiekmannDigital Forward

Presentation:

Online Marketing Clinic – Ask the experts!

Only available with VIP ticket
Leading Online Marketing Experts are at your disposal with their tips and tricks. A small VIP Roundtable gives you the opportunity to ask questions and let experts answer them.
534-hansjoerg-blase.jpgHansjörg Blaseesome advertising
58-lothar-krause.jpgLothar KrauseDigital Consultant

Presentation:

Break for coffee

Panel of experts: Programmatic 2019

Free English translation available
Leading experts in the industry discuss the challenges and trends. This year Christian Meyer. from Müller Milch, who has many critical questions for the industry, will present the advertisers perspective.
8-siamac-rahnavard.jpgSiamac RahnavardEchte Liebe // BVDW

Presentation:

In-house vs. Outsourcing in Online Marketing

How do smart advertisers get established these days? Do they increase the amount of in-house expertise? Or are agencies and service providers gaining ground as outsourcing partners due to the increasing complexity of technical challenges?
590-alexander-pasch.jpgAlexander PaschSchneider Electric
612-renata-dadic.jpgRenata DadicDeutsche Bank
620-marcus-wolters.jpgMarcus WoltersSwiss Life

Presentation:

Top Publishers' Roundtable

An exchange between leading publishers on the latest topics. What technologies are needed for successful real-time marketing?

Presentation:

517-alexander-schott.jpgAlexander SchottAdTech Factory

“The state of the nation” from the point of view of leading advertisers

Free English translation available
Leading figures from the largest advertisers discuss the “state of the nation” in the digital advertising market.

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward

Founders' Panel

Leading entrepreneurs of the industry discuss the current chances and challenges.
598-dr-dominik-matyka.jpgDr. Dominik MatykaDMEXCO / Cavalry
609-florian-haller.jpgFlorian HallerServiceplan

Presentation:

Top advertisers' roundtable

Only available with VIP ticket
An exchange between the leading advertisers on the latest topics. Chaired by the independent expert Thomas Wrobel (Trivago) - no agencies, no service providers, no vendors. Solely advertisers exchanging views and sharing their experiences in a small group.

Presentation:

360-ole-connor.jpgOle Connorredblue Marketing

Break for lunch

International Experts Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in US and UK?
623-mark-timlin.jpgMark TimlinBBC Worldwide
613-nola-solomon.jpgNola SolomonDailymotion

Presentation:

616-justin-lebbon.jpgJustin LebbonMediatel Events

Focus on retention and marketing for existing customers

An increasing number of advertisers are focusing less on winning new customers and more on maintaining and preserving existing customer relationships. In this context, email marketing is experiencing a revival as a cost-effective and efficient channel for reaching existing customers. Which technologies are the leading companies in this sector using to manage this as cleverly as possible?

Presentation:

in preparation

Top Brand advertisers’ Strategy

Free English translation available
Leading advertisers report about their strategies and successes.

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Data protection panel

How has the industry dealt with the implementation of GDPR and what challenges do we still face with the ePrivacy guidelines?
599-manfred-klaus.jpgManfred KlausPlan.Net Gruppe
642-sven-bornemann.jpgSven BornemannEuropean netID Foundation

Presentation:

in preparation

Break for coffee

Break for coffee

Break for coffee

Are consultants the better media agencies?

Free English translation available
IBM, Accenture, BCG, Deloitte and co. want to challenge media agencies for business – are consultants really the better agents?
377-andreas-schwabe.jpgAndreas SchwabeTHE BOSTON CONSULTING GROUP
192-dr-ulrike-handel.jpgDr. Ulrike HandelDentsu Aegis Network
633-daniel-koennecke.jpgDaniel KönneckeDeloitte Consulting
18-sascha-jansen.jpgSascha JansenOmnicom Media

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward

Publishers' Panel

Reliance on Google, ad-blocking and GDPR – where are publishers heading?
617-eva-maria-bauch.jpgEva-Maria BauchGruner + Jahr
622-sascha-hottes.jpgSascha Hottesdigital & friends
254-andreas-lenz.jpgAndreas Lenzt3n Magazin - digital pioneers

Presentation:

216-oliver-von-wersch.jpgOliver von Werschvonwerschpartner

in preparation

Programmatic beyond Display / Mobile

Free English translation available
When we talk about programmatic advertising today, we usually mean PA in display or mobile. But when we look at the media landscape, the focus is increasingly shifting to other channels: TV, radio, out-of-home.
The panel examines the pressing questions here: Where do we stand today? To what extent do we also have to rethink creation for this?

Presentation:

474-raoul-fischer.jpgRaoul FischerLEAD DIGITAL

What can I learn for my business from election campaigning?

Leading figures from the German election campaign explain their strategies and how they reach and address the right target audiences.

in preparation

Innovation Track

Free English translation available
Here you will see the most exciting innovations of the industry briefly demonstrated.
442-dagmar-wallat.jpgDagmar WallatStoreBoost
604-lisa-gradow.jpgLisa GradowUsercentrics

Presentation:

How we changed as a digital publisher to produce viral videos for well-known German brands

2.5 million organic reach for a branded video - Media Partisans reveals how brands are successfully integrated into editorial video channels
614-joana-cidade.jpgJoana CidadeMedia Partisans
615-marcus-teege.jpgMarcus TeegeMedia Partisans

Presentation:

624-andreas-gutjahr.jpgAndreas GutjahrAgentur Frau Wenk

in preparation

in preparation

End of the event

3rd April 2019 conference

Welcome

Main Stage:

Exposing Ad Fraud

A journalist who has been investigating ad fraud for close to two years gives an inside look at the schemes and scammers who steal billions from the digital advertising ecosystem, and outlines what the industry needs to do to fix the problem.

Presentation:

616-justin-lebbon.jpgJustin LebbonMediatel Events
Stage II:

The winning setup of leading (digital) advertisers

The right organizational structure is one of the biggest levers for successful marketing. What does the winners’ organizational positioning and division of labor look like? How and where is technology used and by whom? What is the new role of agents and who controls that? Using practical examples and benchmarks, Erik Siekmann covers the winning setups and shows what can be learnt from them.
96-erik-siekmann.jpgErik SiekmannDigital Forward

Presentation:

Workshops & Roundtables:

Online Marketing Clinic – Ask the experts!

Only available with VIP ticket
Leading Online Marketing Experts are at your disposal with their tips and tricks. A small VIP Roundtable gives you the opportunity to ask questions and let experts answer them.
534-hansjoerg-blase.jpgHansjörg Blaseesome advertising
58-lothar-krause.jpgLothar KrauseDigital Consultant

Presentation:

Break for coffee

Main Stage:

Panel of experts: Programmatic 2019

Free English translation available
Leading experts in the industry discuss the challenges and trends. This year Christian Meyer. from Müller Milch, who has many critical questions for the industry, will present the advertisers perspective.
8-siamac-rahnavard.jpgSiamac RahnavardEchte Liebe // BVDW

Presentation:

Stage II:

In-house vs. Outsourcing in Online Marketing

How do smart advertisers get established these days? Do they increase the amount of in-house expertise? Or are agencies and service providers gaining ground as outsourcing partners due to the increasing complexity of technical challenges?
590-alexander-pasch.jpgAlexander PaschSchneider Electric
612-renata-dadic.jpgRenata DadicDeutsche Bank
620-marcus-wolters.jpgMarcus WoltersSwiss Life

Presentation:

Workshops & Roundtables:

Top Publishers' Roundtable

An exchange between leading publishers on the latest topics. What technologies are needed for successful real-time marketing?

Presentation:

517-alexander-schott.jpgAlexander SchottAdTech Factory
Main Stage:

“The state of the nation” from the point of view of leading advertisers

Free English translation available
Leading figures from the largest advertisers discuss the “state of the nation” in the digital advertising market.

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Stage II:

Founders' Panel

Leading entrepreneurs of the industry discuss the current chances and challenges.
598-dr-dominik-matyka.jpgDr. Dominik MatykaDMEXCO / Cavalry
609-florian-haller.jpgFlorian HallerServiceplan

Presentation:

Workshops & Roundtables:

Top advertisers' roundtable

Only available with VIP ticket
An exchange between the leading advertisers on the latest topics. Chaired by the independent expert Thomas Wrobel (Trivago) - no agencies, no service providers, no vendors. Solely advertisers exchanging views and sharing their experiences in a small group.

Presentation:

360-ole-connor.jpgOle Connorredblue Marketing

Break for lunch

Main Stage:

International Experts Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in US and UK?
623-mark-timlin.jpgMark TimlinBBC Worldwide
613-nola-solomon.jpgNola SolomonDailymotion

Presentation:

616-justin-lebbon.jpgJustin LebbonMediatel Events
Stage II:

Focus on retention and marketing for existing customers

An increasing number of advertisers are focusing less on winning new customers and more on maintaining and preserving existing customer relationships. In this context, email marketing is experiencing a revival as a cost-effective and efficient channel for reaching existing customers. Which technologies are the leading companies in this sector using to manage this as cleverly as possible?

Presentation:

Workshops & Roundtables:

in preparation

Main Stage:

Top Brand advertisers’ Strategy

Free English translation available
Leading advertisers report about their strategies and successes.

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Stage II:

Data protection panel

How has the industry dealt with the implementation of GDPR and what challenges do we still face with the ePrivacy guidelines?
599-manfred-klaus.jpgManfred KlausPlan.Net Gruppe
642-sven-bornemann.jpgSven BornemannEuropean netID Foundation

Presentation:

Workshops & Roundtables:

in preparation

Stage II:

Break for coffee

Workshops & Roundtables:

Break for coffee

Main Stage:

Break for coffee

Main Stage:

Are consultants the better media agencies?

Free English translation available
IBM, Accenture, BCG, Deloitte and co. want to challenge media agencies for business – are consultants really the better agents?
377-andreas-schwabe.jpgAndreas SchwabeTHE BOSTON CONSULTING GROUP
192-dr-ulrike-handel.jpgDr. Ulrike HandelDentsu Aegis Network
633-daniel-koennecke.jpgDaniel KönneckeDeloitte Consulting
18-sascha-jansen.jpgSascha JansenOmnicom Media

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Stage II:

Publishers' Panel

Reliance on Google, ad-blocking and GDPR – where are publishers heading?
617-eva-maria-bauch.jpgEva-Maria BauchGruner + Jahr
622-sascha-hottes.jpgSascha Hottesdigital & friends
254-andreas-lenz.jpgAndreas Lenzt3n Magazin - digital pioneers

Presentation:

216-oliver-von-wersch.jpgOliver von Werschvonwerschpartner
Workshops & Roundtables:

in preparation

Main Stage:

Programmatic beyond Display / Mobile

Free English translation available
When we talk about programmatic advertising today, we usually mean PA in display or mobile. But when we look at the media landscape, the focus is increasingly shifting to other channels: TV, radio, out-of-home.
The panel examines the pressing questions here: Where do we stand today? To what extent do we also have to rethink creation for this?

Presentation:

474-raoul-fischer.jpgRaoul FischerLEAD DIGITAL
Stage II:

What can I learn for my business from election campaigning?

Leading figures from the German election campaign explain their strategies and how they reach and address the right target audiences.
Workshops & Roundtables:

in preparation

Main Stage:

Innovation Track

Free English translation available
Here you will see the most exciting innovations of the industry briefly demonstrated.
442-dagmar-wallat.jpgDagmar WallatStoreBoost
604-lisa-gradow.jpgLisa GradowUsercentrics

Presentation:

Stage II:

How we changed as a digital publisher to produce viral videos for well-known German brands

2.5 million organic reach for a branded video - Media Partisans reveals how brands are successfully integrated into editorial video channels
614-joana-cidade.jpgJoana CidadeMedia Partisans
615-marcus-teege.jpgMarcus TeegeMedia Partisans

Presentation:

624-andreas-gutjahr.jpgAndreas GutjahrAgentur Frau Wenk
Workshops & Roundtables:

in preparation

Stage II:

in preparation

End of the event

Book your ticket now!

Book your ticket now Ticket numbers are limited. Act now!