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d3con - Experience the future of digital advertising

Hamburg, Germany

10. April 2018: d3con University

Die d3con University ist die Veranstaltung für Entscheider, die noch keine Experten für Programmatic Advertising sind, sich aber weiterbilden wollen. Fokus des Programms auf Werbetreibenden und Agenturen.

zum Programm der d3con University

11th April 2018: d3con conference

Die Hauptveranstaltung der d3con seit 2011. Hier treffen sich die führenden Technologieanbieter, Advertiser, Publisher und Agenturen zum Netzwerken und Diskutieren auf höchstem Niveau.

zum Programm der d3con Konferenz

10. April 2018 d3con University

Beach BühneBeach 2Beach 3

Presentation:

Presentation:

559-alex-kraft.jpgAlex KraftOmnicom Media Group Germany

Presentation:

Presentation:

557-nadja-elias.jpgNadja Eliaselias communications

8-siamac-rahnavard.jpgSiamac RahnavardBVDW / Echte Liebe

Presentation:

Presentation:

557-nadja-elias.jpgNadja Eliaselias communications

96-erik-siekmann.jpgErik SiekmannDigital Forward

534-hansjoerg-blase.jpgHansjörg Blaseesome advertising
400-benjamin-bunte.jpgBenjamin BuntePerformance Media
48-julian-simons.jpgJulian SimonsBVDW / mediascale

Presentation:

557-nadja-elias.jpgNadja Eliaselias communications

96-erik-siekmann.jpgErik SiekmannDigital Forward

342-buelent-inci.jpgBülent InciDeutsche Bahn
544-christina-voigt.jpgChristina VoigtPerformance Media
556-marc-marienfeld.jpgMarc Marienfeld[m]Platform - GroupM

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

in preparation

96-erik-siekmann.jpgErik SiekmannDigital Forward

349-sena-rahma.jpgSena RahmaEchte Liebe

Presentation:

557-nadja-elias.jpgNadja Eliaselias communications

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Presentation:

Presentation:

557-nadja-elias.jpgNadja Eliaselias communications

in preparation

324-marcus-koch.jpgMarcus Kochredblue Marketing

Presentation:

557-nadja-elias.jpgNadja Eliaselias communications

in preparation

53-prof-dr-burkhardt-funk.jpgProf. Dr. Burkhardt FunkLeuphana Universität Lüneburg

10. April 2018 d3con University

Beach Bühne:

Beach 2:

Presentation:

Beach 3:

Presentation:

Beach Bühne:

559-alex-kraft.jpgAlex KraftOmnicom Media Group Germany

Presentation:

Beach 2:

Presentation:

557-nadja-elias.jpgNadja Eliaselias communications
Beach 3:

Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

8-siamac-rahnavard.jpgSiamac RahnavardBVDW / Echte Liebe

Presentation:

Beach 2:

Presentation:

557-nadja-elias.jpgNadja Eliaselias communications
Beach 3:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Beach Bühne:

534-hansjoerg-blase.jpgHansjörg Blaseesome advertising
400-benjamin-bunte.jpgBenjamin BuntePerformance Media
48-julian-simons.jpgJulian SimonsBVDW / mediascale
Beach 2:

Presentation:

557-nadja-elias.jpgNadja Eliaselias communications
Beach 3:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

342-buelent-inci.jpgBülent InciDeutsche Bahn
544-christina-voigt.jpgChristina VoigtPerformance Media
556-marc-marienfeld.jpgMarc Marienfeld[m]Platform - GroupM

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Beach 2:

in preparation

Beach 3:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Beach Bühne:

349-sena-rahma.jpgSena RahmaEchte Liebe
Beach 2:

Presentation:

557-nadja-elias.jpgNadja Eliaselias communications
Beach 3:

Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Presentation:

Beach 2:

Presentation:

557-nadja-elias.jpgNadja Eliaselias communications
Beach 3:

in preparation

Beach Bühne:

Beach 2:

324-marcus-koch.jpgMarcus Kochredblue Marketing

Presentation:

557-nadja-elias.jpgNadja Eliaselias communications
Beach 3:

in preparation

53-prof-dr-burkhardt-funk.jpgProf. Dr. Burkhardt FunkLeuphana Universität Lüneburg

11th April 2018 conference

Main Stage Stage II Workshops & Roundtables

Welcome

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.

An unfiltered view of today’s challenges in the digital media space.

Free English translation available

Opportunities, risks and approaches from the point of view of one of the leading FMCG media spenders. A fireside chat with Maike Abel, Head of Media Communication at Nestlé Deutschland AG, and Erik Siekmann, CEO of Digital Forward GmbH.

547-maike-abel.jpgMaike AbelNestlé

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward

Programmatic Forensics: The Discovery of HyphBot

Free English translation available

In 2018, advertising turnover in programmatic advertising will fall below the 50 billion euro mark, and along with it, the appeal to fraudsters will continue to grow. Protecting themselves from this kind of fraudulent activity is one of the main tasks of all technology platforms, but how does this “fraud detection” really work? Which signals, scripts and systems are put in place, and how can the industry protect itself effectively from fraud? HyphBot will be used as an example, as one of the largest bot networks to have ever been discovered in digital marketing and revealed by Adform in November 2017.

Online Marketing Clinic – Ask the experts!

Only available with VIP ticket

Leading Online Marketing Experts are at your disposal with their tips and tricks. A small VIP Roundtable gives you the opportunity to ask questions and let experts answer them.

Break for coffee

Panel of experts: Programmatic 2018

Free English translation available

Leading experts in the industry discuss the challenges and trends.

345-danuta-florczyk.jpgDanuta FlorczykTectumedia
560-alexander-gerlach.jpgAlexander Gerlachdigital & friends
248-sascha-dolling.jpgSascha DollingFOMA / OMD Hamburg

Presentation:

Agencies vs. Advertisers – who benefits from agency trading desks?

Free English translation available

Expert Erik Siekmann will begin with an overview of the topic and then put it to a discussion with various market participants.

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward

Top Publishers' Roundtable

An exchange between leading publishers on the latest topics. What technologies are needed for successful real-time marketing?

Presentation:

517-alexander-schott.jpgAlexander SchottAdTech Factory

GDPR & ePrivacy – how new data protection rules are changing the industry

Free English translation available

Experts discuss how new data protection rules are changing the industry.

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Innovation Track

Free English translation available

Here you will see the most exciting innovations of the industry briefly demonstrated.

Presentation:

Top Advertisers' Roundtable

Only available with VIP ticket

An exchange between the leading advertisers on the latest topics. Chaired by the independent expert Thomas Wrobel (Trivago) - no agencies, no service providers, no vendors. Solely advertisers exchanging views and sharing their experiences in a small group.

Presentation:

Break for lunch

International Experts Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in US and UK?

512-ilona-lubojemska.jpgIlona LubojemskaThe Trade Desk
542-james-prudhomme.jpgJames PrudhommeIndex Exchange
555-romain-job.jpgRomain JobSmart Adserver

Presentation:

537-simon-halstead.jpgSimon HalsteadIAB Europe

Expert panel on Data, Log-in and Consent Alliances

Free English translation available

Not all publishers or ad server providers can reach their own user user agreement. This is what causes alliances to form. What alliances are there and which ones will prevail?

Presentation:

Top Trends That Will Shape the Future of the Mobile Advertising Industry

The mobile advertising industry is growing and evolving faster than ever — can you keep up? Global mobile ad spending is expected to nearly double over the next five years, a trend driven by consumers’ shifting media behavior. Despite this mammoth mobile momentum, the industry also faces several challenges and barriers that will require mobile advertising stakeholders to keep their strategies dynamic and flexible.
Join Arndt Groth, President of Smaato, as he identifies imminent growth opportunities within the mobile advertising industry. He will also take a look at the biggest trends of 2018 and beyond and how the GDPR could change the mobile advertising ecosystem indefinitely.

Top Brand advertisers’ Strategy

Free English translation available

Leading advertisers report about their strategies and successes.

531-doreen-webel.jpgDoreen WebelTally Weijl
545-anneke-tietje.jpgAnneke TietjeDWS Investments
546-oliver-klinck.jpgOliver KlinckOffice Depot
561-niko-bender.jpgNiko BenderPlusServer

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Adblocker-Panel

Free English translation available

How is the industry dealing with the threat of adblocking - the classic controversial theme at d3con.

254-andreas-lenz.jpgAndreas Lenzt3n Magazin - digital pioneers
320-dirk-freytag.jpgDirk FreytagContent Pass
513-tim-schumacher.jpgTim SchumacherTS Ventures
216-oliver-von-wersch.jpgOliver von Werschvonwerschpartner

Presentation:

474-raoul-fischer.jpgRaoul FischerLEAD DIGITAL

More success with your campaign: How to enhance your creative before launch

Just extend TVCs online? Usually not a good idea. We will show you how to test your ad before launch and how to optimize it with data and innovative technology for mobile and desktop. Marc Zander and Jonathan Lewis give hands-on examples and introduce you to Teads Creative Lab and Teads Studio.

Break for coffee

Break for coffee

Break for coffee

Ad tech – what will happen in 2018 from a VC perspective?

Free English translation available

Online Marketing Rockstars founder Philipp Westermeyer interviews entrepreneur and investor Sven Schmidt.

423-sven-schmidt.jpgSven SchmidtICS Internet Consumer Services

Presentation:

Agents instead of agencies: The new marketing world of Alexa & co.

Free English translation available

How will voice-operated systems such as Amazon’s Alexa, Google Home or Siri change the world of marketing?

Effective targeting using email data

Precise targeting is one of the most important factors in the success of a campaign. With BrightRoll DSP and the data from Oath, individual targeting has become child’s play. Using selected campaigns, Marion Nicolaus and John Murawa give some examples of how you can use email data to increase performance. In addition, they’ll offer some tips on how specific target groups can actually be found.

Transparency is standard! What now?

Free English translation available

Transparency, security, functionality! But where do we come in? When does online marketing become transparent enough? Should the discussion about transparency not move away from a debate about tools and technology towards a discussion on responsibility and trust? Especially considering that although the media is based on technology, the decision to be transparent lies with the people.

442-dagmar-wallat.jpgDagmar Wallatcomdirect bank
48-julian-simons.jpgJulian SimonsBVDW / mediascale
8-siamac-rahnavard.jpgSiamac RahnavardBVDW / Echte Liebe
525-andreas-nassauer.jpgAndreas NassauerDeutsche Telekom
89-ulrich-hegge.jpgUlrich HeggeAppNexus

Presentation:

474-raoul-fischer.jpgRaoul FischerLEAD DIGITAL

Programmatic Everywhere

Free English translation available

Banners have not been the only programmatically controlled things for a long time. How far advanced are technology and business models with programmatic booking of radio, TV, posters, print, direct mailings and others?

in preparation

Founders' Panel

Free English translation available

Leading entrepreneurs of the industry discuss the current chances and challenges.

513-tim-schumacher.jpgTim SchumacherTS Ventures
390-timo-hagenow.jpgTimo HagenowYieldlove
548-david-lange.jpgDavid Langeadlicious
243-joachim-schneidmadl.jpgJoachim Schneidmadlvirtual minds

Presentation:

418-susanne-gillner.jpgSusanne GillnerINTERNET WORLD Business

Consolidating the marketing landscape in Germany

Free English translation available

The once very fragmented landscape of marketing firms in Germany is becoming increasingly more accessible. Who profits from this and what do advertisers and agencies think of this trend?

Presentation:

On small trees and managing programmatic campaigns

Programmatic advertising promises unique solutions for end users. Burkhardt Funk (University of Lüneburg) and Hartmut Brinkmeyer (Performance Media) give an account on the experience and challenges of managing programmatic campaigns with the help of machine learning, taking the example of AppNexus Programmable Bidders.

466-dr-hartmut-brinkmeyer.jpgDr. Hartmut BrinkmeyerPerformance Media
53-prof-dr-burkhardt-funk.jpgProf. Dr. Burkhardt FunkLeuphana Universität Lüneburg

11th April 2018 conference

Welcome

Main Stage:

An unfiltered view of today’s challenges in the digital media space.

Free English translation available

Opportunities, risks and approaches from the point of view of one of the leading FMCG media spenders. A fireside chat with Maike Abel, Head of Media Communication at Nestlé Deutschland AG, and Erik Siekmann, CEO of Digital Forward GmbH.

547-maike-abel.jpgMaike AbelNestlé

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Stage II:

Programmatic Forensics: The Discovery of HyphBot

Free English translation available

In 2018, advertising turnover in programmatic advertising will fall below the 50 billion euro mark, and along with it, the appeal to fraudsters will continue to grow. Protecting themselves from this kind of fraudulent activity is one of the main tasks of all technology platforms, but how does this “fraud detection” really work? Which signals, scripts and systems are put in place, and how can the industry protect itself effectively from fraud? HyphBot will be used as an example, as one of the largest bot networks to have ever been discovered in digital marketing and revealed by Adform in November 2017.

Workshops & Roundtables:

Online Marketing Clinic – Ask the experts!

Only available with VIP ticket

Leading Online Marketing Experts are at your disposal with their tips and tricks. A small VIP Roundtable gives you the opportunity to ask questions and let experts answer them.

Break for coffee

Main Stage:

Panel of experts: Programmatic 2018

Free English translation available

Leading experts in the industry discuss the challenges and trends.

345-danuta-florczyk.jpgDanuta FlorczykTectumedia
560-alexander-gerlach.jpgAlexander Gerlachdigital & friends
248-sascha-dolling.jpgSascha DollingFOMA / OMD Hamburg

Presentation:

Stage II:

Agencies vs. Advertisers – who benefits from agency trading desks?

Free English translation available

Expert Erik Siekmann will begin with an overview of the topic and then put it to a discussion with various market participants.

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Workshops & Roundtables:

Top Publishers' Roundtable

An exchange between leading publishers on the latest topics. What technologies are needed for successful real-time marketing?

Presentation:

517-alexander-schott.jpgAlexander SchottAdTech Factory
Main Stage:

GDPR & ePrivacy – how new data protection rules are changing the industry

Free English translation available

Experts discuss how new data protection rules are changing the industry.

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Stage II:

Innovation Track

Free English translation available

Here you will see the most exciting innovations of the industry briefly demonstrated.

Presentation:

Workshops & Roundtables:

Top Advertisers' Roundtable

Only available with VIP ticket

An exchange between the leading advertisers on the latest topics. Chaired by the independent expert Thomas Wrobel (Trivago) - no agencies, no service providers, no vendors. Solely advertisers exchanging views and sharing their experiences in a small group.

Presentation:

Break for lunch

Main Stage:

International Experts Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in US and UK?

512-ilona-lubojemska.jpgIlona LubojemskaThe Trade Desk
542-james-prudhomme.jpgJames PrudhommeIndex Exchange
555-romain-job.jpgRomain JobSmart Adserver

Presentation:

537-simon-halstead.jpgSimon HalsteadIAB Europe
Stage II:

Expert panel on Data, Log-in and Consent Alliances

Free English translation available

Not all publishers or ad server providers can reach their own user user agreement. This is what causes alliances to form. What alliances are there and which ones will prevail?

Presentation:

Workshops & Roundtables:

Top Trends That Will Shape the Future of the Mobile Advertising Industry

The mobile advertising industry is growing and evolving faster than ever — can you keep up? Global mobile ad spending is expected to nearly double over the next five years, a trend driven by consumers’ shifting media behavior. Despite this mammoth mobile momentum, the industry also faces several challenges and barriers that will require mobile advertising stakeholders to keep their strategies dynamic and flexible.
Join Arndt Groth, President of Smaato, as he identifies imminent growth opportunities within the mobile advertising industry. He will also take a look at the biggest trends of 2018 and beyond and how the GDPR could change the mobile advertising ecosystem indefinitely.

Main Stage:

Top Brand advertisers’ Strategy

Free English translation available

Leading advertisers report about their strategies and successes.

531-doreen-webel.jpgDoreen WebelTally Weijl
545-anneke-tietje.jpgAnneke TietjeDWS Investments
546-oliver-klinck.jpgOliver KlinckOffice Depot
561-niko-bender.jpgNiko BenderPlusServer

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Stage II:

Adblocker-Panel

Free English translation available

How is the industry dealing with the threat of adblocking - the classic controversial theme at d3con.

254-andreas-lenz.jpgAndreas Lenzt3n Magazin - digital pioneers
320-dirk-freytag.jpgDirk FreytagContent Pass
513-tim-schumacher.jpgTim SchumacherTS Ventures
216-oliver-von-wersch.jpgOliver von Werschvonwerschpartner

Presentation:

474-raoul-fischer.jpgRaoul FischerLEAD DIGITAL
Workshops & Roundtables:

More success with your campaign: How to enhance your creative before launch

Just extend TVCs online? Usually not a good idea. We will show you how to test your ad before launch and how to optimize it with data and innovative technology for mobile and desktop. Marc Zander and Jonathan Lewis give hands-on examples and introduce you to Teads Creative Lab and Teads Studio.

Stage II:

Break for coffee

Workshops & Roundtables:

Break for coffee

Main Stage:

Break for coffee

Main Stage:

Ad tech – what will happen in 2018 from a VC perspective?

Free English translation available

Online Marketing Rockstars founder Philipp Westermeyer interviews entrepreneur and investor Sven Schmidt.

423-sven-schmidt.jpgSven SchmidtICS Internet Consumer Services

Presentation:

Stage II:

Agents instead of agencies: The new marketing world of Alexa & co.

Free English translation available

How will voice-operated systems such as Amazon’s Alexa, Google Home or Siri change the world of marketing?

Workshops & Roundtables:

Effective targeting using email data

Precise targeting is one of the most important factors in the success of a campaign. With BrightRoll DSP and the data from Oath, individual targeting has become child’s play. Using selected campaigns, Marion Nicolaus and John Murawa give some examples of how you can use email data to increase performance. In addition, they’ll offer some tips on how specific target groups can actually be found.

Main Stage:

Transparency is standard! What now?

Free English translation available

Transparency, security, functionality! But where do we come in? When does online marketing become transparent enough? Should the discussion about transparency not move away from a debate about tools and technology towards a discussion on responsibility and trust? Especially considering that although the media is based on technology, the decision to be transparent lies with the people.

442-dagmar-wallat.jpgDagmar Wallatcomdirect bank
48-julian-simons.jpgJulian SimonsBVDW / mediascale
8-siamac-rahnavard.jpgSiamac RahnavardBVDW / Echte Liebe
525-andreas-nassauer.jpgAndreas NassauerDeutsche Telekom
89-ulrich-hegge.jpgUlrich HeggeAppNexus

Presentation:

474-raoul-fischer.jpgRaoul FischerLEAD DIGITAL
Stage II:

Programmatic Everywhere

Free English translation available

Banners have not been the only programmatically controlled things for a long time. How far advanced are technology and business models with programmatic booking of radio, TV, posters, print, direct mailings and others?

Workshops & Roundtables:

in preparation

Main Stage:

Founders' Panel

Free English translation available

Leading entrepreneurs of the industry discuss the current chances and challenges.

513-tim-schumacher.jpgTim SchumacherTS Ventures
390-timo-hagenow.jpgTimo HagenowYieldlove
548-david-lange.jpgDavid Langeadlicious
243-joachim-schneidmadl.jpgJoachim Schneidmadlvirtual minds

Presentation:

418-susanne-gillner.jpgSusanne GillnerINTERNET WORLD Business
Stage II:

Consolidating the marketing landscape in Germany

Free English translation available

The once very fragmented landscape of marketing firms in Germany is becoming increasingly more accessible. Who profits from this and what do advertisers and agencies think of this trend?

Presentation:

Workshops & Roundtables:

On small trees and managing programmatic campaigns

Programmatic advertising promises unique solutions for end users. Burkhardt Funk (University of Lüneburg) and Hartmut Brinkmeyer (Performance Media) give an account on the experience and challenges of managing programmatic campaigns with the help of machine learning, taking the example of AppNexus Programmable Bidders.

466-dr-hartmut-brinkmeyer.jpgDr. Hartmut BrinkmeyerPerformance Media
53-prof-dr-burkhardt-funk.jpgProf. Dr. Burkhardt FunkLeuphana Universität Lüneburg

Book your ticket now!

Book your ticket now Ticket numbers are limited. Act now!