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d3con - Experience the future of digital advertising

Hamburg, Germany

10. April 2018: d3con University

Die d3con University ist die Veranstaltung für Entscheider, die noch keine Experten für Programmatic Advertising sind aber sich weiterbilden wollen. Fokus des Programms auf Werbetreibenden und Agenturen.

zum Programm der d3con University

April 11th, 2018: d3con conference

Die Hauptveranstaltung der d3con seit 2011. Hier treffen sich die führenden Technologieanbieter, Advertiser, Publisher und Agenturen zum Netzwerken und Diskutieren auf höchstem Niveau.

zum Programm der d3con Konferenz

10. April 2018 d3con University

Beach BühneBeach 2Beach 3

Presentation:

Presentation:

Presentation:

Presentation:

Presentation:

349-sena-rahma.jpgSena RahmaEchte Liebe

96-erik-siekmann.jpgErik SiekmannDigital Forward

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

in preparation

96-erik-siekmann.jpgErik SiekmannDigital Forward

in preparation

21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur

in preparation

in preparation

in preparation

in preparation

10. April 2018 d3con University

Beach Bühne:

Beach 2:

Presentation:

Beach 3:

Presentation:

Beach Bühne:

Presentation:

Beach 2:

Presentation:

Beach 3:

Presentation:

Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

349-sena-rahma.jpgSena RahmaEchte Liebe
Beach 2:

Beach 3:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Beach Bühne:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Presentation:

Beach 2:

Beach 3:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Beach 2:

in preparation

Beach 3:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Beach Bühne:

in preparation

Beach 2:

21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur
Beach 3:

Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

Beach 2:

Beach 3:

in preparation

Beach Bühne:

in preparation

Beach 2:

in preparation

Beach 3:

in preparation

April 11th, 2018 conference

Main Stage Stage II Workshops & Roundtabels

Welcome

Free English translation available

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.

Presentation:

Welcome

Free English translation available

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.

Presentation:

Welcome

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.

Presentation:

Keynote

Free English translation available

Presentation:

in preparation

Online Marketing Clinic – Ask the experts!

Only available with VIP ticket

Leading Online Marketing Experts are at your disposal with their tips and tricks. A small VIP Roundtable gives you the opportunity to ask questions and let experts answer them.

Break for coffee

Panel of experts: Programmatic 2018

Free English translation available

Leading experts in the industry discuss the challenges and trends.

Presentation:

Agencies vs. Advertisers – who benefits from agency trading desks?

Free English translation available

Expert Erik Siekmann will begin with an overview of the topic and then put it to a discussion with various market participants.

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward

Top Publishers' Roundtable

An exchange between leading publishers on the latest topics. What technologies are needed for successful real-time marketing?

517-alexander-schott.jpgAlexander SchottAdTech Factory

GDPR & ePrivacy – how new data protection rules are changing the industry

Free English translation available

Experts discuss how new data protection rules are changing the industry.

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Innovation Track

Free English translation available

Here you will see the most exciting innovations of the industry briefly demonstrated.

Presentation:

Top Advertisers' Roundtable

Only available with VIP ticket

An exchange between the leading advertisers on the latest topics. Chaired by the independent expert Thomas Wrobel (Trivago) - no agencies, no service providers, no vendors. Solely advertisers exchanging views and sharing their experiences in a small group.

Break for lunch

International Experts Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in US and UK?

Online is overtaking TV – when will programmatic video take off?

Free English translation available

Presentation:

in preparation

Top Brand advertisers’ Strategy

Free English translation available

Leading advertisers report about their strategies and successes.

531-doreen-webel.jpgDoreen WebelTally Weijl

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Adblocker-Panel

Free English translation available

How is the industry dealing with the threat of adblocking - the classic controversial theme at d3con.

254-andreas-lenz.jpgAndreas Lenzt3n Magazin - digital pioneers
320-dirk-freytag.jpgDirk FreytagContent Pass

More success with your campaign: How to enhance your creative before launch

Just extend TVCs online? Usually not a good idea. We will show you how to test your ad before launch and how to optimize it with data and innovative technology for mobile and desktop. Marc Zander and Jonathan Lewis give hands-on examples and introduce you to Teads Creative Lab and Teads Studio.

Break for coffee

Ad tech – what will happen in 2018 from a VC perspective?

Free English translation available

Online Marketing Rockstars founder Philipp Westermeyer interviews entrepreneur and investor Sven Schmidt.

423-sven-schmidt.jpgSven SchmidtICS Internet Consumer Services

Presentation:

Agents instead of agencies: The new marketing world of Alexa & co.

Free English translation available

How will voice-operated systems such as Amazon’s Alexa, Google Home or Siri change the world of marketing?

in preparation

Founders' Panel

Free English translation available

Lending entrepreneurs of the industry discuss the current chances and challenges.

Programmatic Everywhere

Free English translation available

Banners have not been the only programmatically controlled things for a long time. How far advanced are technology and business models with programmatic booking of radio, TV, posters, print and others?

in preparation

Consolidating the marketing landscape in Germany

Free English translation available

The once very fragmented landscape of marketing firms in Germany is becoming increasingly more accessible. Who profits from this and what do advertisers and agencies think of this trend?

in preparation

April 11th, 2018 conference

Main Stage:

Welcome

Free English translation available

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.

Presentation:

Stage II:

Welcome

Free English translation available

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.

Presentation:

Workshops & Roundtabels:

Welcome

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.

Presentation:

Main Stage:

Keynote

Free English translation available

Presentation:

Stage II:

in preparation

Workshops & Roundtabels:

Online Marketing Clinic – Ask the experts!

Only available with VIP ticket

Leading Online Marketing Experts are at your disposal with their tips and tricks. A small VIP Roundtable gives you the opportunity to ask questions and let experts answer them.

Break for coffee

Main Stage:

Panel of experts: Programmatic 2018

Free English translation available

Leading experts in the industry discuss the challenges and trends.

Presentation:

Stage II:

Agencies vs. Advertisers – who benefits from agency trading desks?

Free English translation available

Expert Erik Siekmann will begin with an overview of the topic and then put it to a discussion with various market participants.

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Workshops & Roundtabels:

Top Publishers' Roundtable

An exchange between leading publishers on the latest topics. What technologies are needed for successful real-time marketing?

517-alexander-schott.jpgAlexander SchottAdTech Factory
Main Stage:

GDPR & ePrivacy – how new data protection rules are changing the industry

Free English translation available

Experts discuss how new data protection rules are changing the industry.

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Stage II:

Innovation Track

Free English translation available

Here you will see the most exciting innovations of the industry briefly demonstrated.

Presentation:

Workshops & Roundtabels:

Top Advertisers' Roundtable

Only available with VIP ticket

An exchange between the leading advertisers on the latest topics. Chaired by the independent expert Thomas Wrobel (Trivago) - no agencies, no service providers, no vendors. Solely advertisers exchanging views and sharing their experiences in a small group.

Break for lunch

Main Stage:

International Experts Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in US and UK?

Stage II:

Online is overtaking TV – when will programmatic video take off?

Free English translation available

Presentation:

Workshops & Roundtabels:

in preparation

Main Stage:

Top Brand advertisers’ Strategy

Free English translation available

Leading advertisers report about their strategies and successes.

531-doreen-webel.jpgDoreen WebelTally Weijl

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Stage II:

Adblocker-Panel

Free English translation available

How is the industry dealing with the threat of adblocking - the classic controversial theme at d3con.

254-andreas-lenz.jpgAndreas Lenzt3n Magazin - digital pioneers
320-dirk-freytag.jpgDirk FreytagContent Pass
Workshops & Roundtabels:

More success with your campaign: How to enhance your creative before launch

Just extend TVCs online? Usually not a good idea. We will show you how to test your ad before launch and how to optimize it with data and innovative technology for mobile and desktop. Marc Zander and Jonathan Lewis give hands-on examples and introduce you to Teads Creative Lab and Teads Studio.

Break for coffee

Main Stage:

Ad tech – what will happen in 2018 from a VC perspective?

Free English translation available

Online Marketing Rockstars founder Philipp Westermeyer interviews entrepreneur and investor Sven Schmidt.

423-sven-schmidt.jpgSven SchmidtICS Internet Consumer Services

Presentation:

Stage II:

Agents instead of agencies: The new marketing world of Alexa & co.

Free English translation available

How will voice-operated systems such as Amazon’s Alexa, Google Home or Siri change the world of marketing?

Workshops & Roundtabels:

in preparation

Main Stage:

Founders' Panel

Free English translation available

Lending entrepreneurs of the industry discuss the current chances and challenges.

Stage II:

Programmatic Everywhere

Free English translation available

Banners have not been the only programmatically controlled things for a long time. How far advanced are technology and business models with programmatic booking of radio, TV, posters, print and others?

Workshops & Roundtabels:

in preparation

Main Stage:

Consolidating the marketing landscape in Germany

Free English translation available

The once very fragmented landscape of marketing firms in Germany is becoming increasingly more accessible. Who profits from this and what do advertisers and agencies think of this trend?

Stage II:

in preparation

Book your ticket now!

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