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Hamburg, Germany
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April 10th & 11th, 2018
Neu: Die d3con University am Vortag zur d3con Konferenz

13. März 2017: d3con University

Die d3con University ist die Veranstaltung für Entscheider, die noch keine Experten für Programmatic Advertising sind aber sich weiterbilden wollen. Fokus des Programms auf Werbetreibenden und Agenturen.

zum Programm der d3con University

March 14th, 2017: d3con conference

Die Hauptveranstaltung der d3con seit 2011. Hier treffen sich die führenden Technologieanbieter, Advertiser, Publisher und Agenturen zum Netzwerken und Diskutieren auf höchstem Niveau.

zum Programm der d3con Konferenz

13. März 2017 d3con University

d3con University
Beach Bühne:

Keynote: Müssen wir Digital Marketing neu erfinden?

Presentation:

Beach Bühne:

Diversity – Vorteil durch Unterschiedlichkeit

Presentation:

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Presentation:

Presentation:

Presentation:

Break for coffee

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Presentation:

Presentation:

496-volker-ballueder.jpgVolker BalluederRocket Fuel

Presentation:

Presentation:

21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur
413-felix-janzen.jpgFelix JanzenInnoGames
501-mario-widmann.jpgMario WidmannEchte Liebe

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
14:30 Beach 2:

Part 1: Programmatic video in premium environments - does it work?

Video and Programmatic are the drivers of online marketing. But how can you find premium, programmatically bookable inventory? Which formats and KPIs are suitable and how are they comparable?

Presentation:

Beach 2:

Part 1: Programmatic video in premium environments - does it work?

Video and Programmatic are the drivers of online marketing. But how can you find premium, programmatically bookable inventory? Which formats and KPIs are suitable and how are they comparable?

21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur
413-felix-janzen.jpgFelix JanzenInnoGames
501-mario-widmann.jpgMario WidmannEchte Liebe

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Presentation:

Presentation:

Presentation:

47-andreas-rau.jpgAndreas RauFacebook

Presentation:

15:15 Beach 3:

Erfolgsrezepte für den In-App Wandel

Mehr als 80 % der Zeit, die Konsumenten auf Ihren Smartphones verbringen, spielt sich mittlerweile In-App ab. Erfahren Sie, warum In-App Advertising in Ihrer Marketing-Strategie nicht fehlen darf und was Sie wissen müssen, um diesen Kanal effektiv für sich zu nutzen.

Presentation:

Beach 3:

Erfolgsrezepte für den In-App Wandel

Mehr als 80 % der Zeit, die Konsumenten auf Ihren Smartphones verbringen, spielt sich mittlerweile In-App ab. Erfahren Sie, warum In-App Advertising in Ihrer Marketing-Strategie nicht fehlen darf und was Sie wissen müssen, um diesen Kanal effektiv für sich zu nutzen.

47-andreas-rau.jpgAndreas RauFacebook

Presentation:

Presentation:

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Presentation:

Break for coffee

16:30 Beach 3:

TBD

21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur

Presentation:

16:30 Beach 4:

TBD

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Beach 3:In VorbereitungBeach 4:In Vorbereitung
21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur

Presentation:

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
17:15 Beach 3:

Was kann der First Party Daten-Schatz

355-daniel-skoda.jpgDaniel Skodaadlicious

Presentation:

17:15 Beach 4:

TBD

11-dr-amit-ghosh.jpgDr. Amit GhoshINWT Statistics
10-dr-steffen-wagner.jpgDr. Steffen WagnerINWT Statistics

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Beach 3:

Was kann der First Party Daten-Schatz

Beach 4:In Vorbereitung
355-daniel-skoda.jpgDaniel Skodaadlicious

Presentation:

11-dr-amit-ghosh.jpgDr. Amit GhoshINWT Statistics
10-dr-steffen-wagner.jpgDr. Steffen WagnerINWT Statistics

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

March 14th, 2017 conference

Main Stage Stage II Workshops & Roundtables

Welcome

Free English translation available

The doors open at 9am - so you can start networking over your first coffee or find yourself a good seat.

Online Marketing Clinic – Ask the experts!

Only available with VIP ticket

Leading Online Marketing Experts are at your disposal with their tips and tricks. A small VIP Roundtable gives you the opportunity to ask questions and let experts answer them.

8-siamac-rahnavard.jpgSiamac RahnavardEchte Liebe
14-uli-heimann.jpgUli HeimannAnnalect
250-tom-laband.jpgTom Labandadsquare
400-benjamin-bunte.jpgBenjamin BuntePerformance Media

Presentation:

How digital advertising worked for the US 2016 presidential campaign

Data science, research, and digital marketing were taken to a new level of sophistication during the 2016 US presidential campaign. Learn how the Trump for President campaign ran a digital marketing initiative powered by data science that resulted in historic returns.

469-molly-schweickert.jpgMolly SchweickertCambridge Analytica

Presentation:

My Adblocker stays on

Free English translation available

A trip into the world of the dangers from online advertising.

Presentation:

Break for coffee

Panel of experts: Programmatic 2017

Free English translation available

Leading experts in the industry discuss the challenges and trends. This year Christian Meyer. from Müller Milch, who has many critical questions for the industry, will present the advertisers perspective.

428-sacha-berlik.jpgSacha BerlikThe Trade Desk
341-angela-kim.jpgAngela KimFerrero
377-andreas-schwabe.jpgAndreas SchwabeBlackwood Seven
378-christian-meyer.jpgChristian Meyermüller media
465-sabrina-buechel.jpgSabrina BüchelBurdaForward Advertising

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

The Creative Challenge 2017

Free English translation available

Brands of all kind need to make a difference in their messaging this year. To catch up with a fast-changing consumer behaviour in communication and purchase. To rebuilt relevance. Renown experts will practically show why and how.

472-alexander-ewig.jpgAlexander EwigMedia Markt Marketing
471-anne-stilling.jpgAnne StillingVodafone D2
440-tom-alby.jpgTom AlbyInterone
5-oliver-huelse.jpgOliver HülseRocket Fuel

Presentation:

9-oliver-busch.jpgOliver BuschFacebook

Top Publishers' Roundtable

An exchange between leading publishers on the latest topics. What technologies are needed for successful real-time marketing?

Presentation:

Adblocker Panel

Free English translation available

How is the industry dealing with the threat of adblocking - the classic controversial theme at d3con.

Presentation:

418-susanne-gillner.jpgSusanne GillnerINTERNET WORLD Business

Innovation Track

Free English translation available

Here you will see the most exciting innovations of the industry briefly demonstrated.

Presentation:

Top advertisers' roundtable

Only available with VIP ticket

An exchange between the leading advertisers on the latest topics. Chaired by the independent expert Thomas Wrobel (Trivago) - no agencies, no service providers, no vendors. Solely advertisers exchanging views and sharing their experiences in a small group.

Presentation:

The Beauty & the Beast – Programmatic Multichannel needs TV

Free English translation available
182-matthias-ehrlich.jpgMatthias Ehrlichehrlich//strategies

Presentation:

Break for lunch

International Experts Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in US and UK?

435-aylin-demiral.jpgAylin DemiralSociomantic Labs
452-tom-kershaw.jpgTom KershawRubicon Project

Presentation:

470-alison-fennah.jpg Alison FennahIAB Europe

Quality Challenge

Free English translation available

How is the quality of the programmatically available inventory? Leading operators and service providers are available for this discussion.

44-torben-heimann.jpgTorben HeimannImprove Digital
393-michael-heine.jpgMichael Heine.companion
455-julius-mueller.jpgJulius MüllerZenithmedia

Presentation:

474-raoul-fischer.jpgRaoul FischerLEAD DIGITAL

The year of the Data Driven Marketing: turn insights into actions

Marketing Decision-makers wants to focus more in data-driven marketing in the next year (2017). Data-driven is a hot topic for years, but what does it mean in detail. Questions like: where does my data come from and do I need big or smart data make it difficult for CMOs to break this down into a solution. A common and sophisticated answer is an attribution approach. We take a closer look on this complex topic which is in top of mind for the most marketers but comes also with a tone of questions. By taking a look closer look on attribution, we investigate challenges, advantages and what model works best to turn insights into action. Follow us into a new era of data-driven marketing 2017.

Presentation:

383-samuel-schenk.jpgSamuel SchenkFashionette
385-alexander-gaertner.jpgAlexander GärtnerDER Touristik Online
442-dagmar-wallat.jpgDagmar Wallatcomdirect bank

Presentation:

Technology Provider Challenge

Free English translation available

Who needs what technology today and how dependent do advertisers and publishers make themselves on this? How do the local, European and international players line up in competition?

Presentation:

503-patrick-von-der-goenna.jpgPatrick von der GönnaOnline Marketing Expert

The 360-degree customer view - Why a 'Universal Data Hub' improves the customer's advertising experience and increases your ROI.

The importance of data-driven marketing - Customers demand for a unique and relevant customer experience regardless of the channel or device. Learn how to optimize the user experience across all channels with a sharp 360-degree view on a single truth. Illustrating on Programmatic Advertising how you can increase your ROI of marketing initiatives and approach your customers in a real-time – connect your data.

Presentation:

Agency and Service Provider Challenge

Free English translation available

Leading agencies and service providers in the industry confront the critical issues of the challenging advertisers.

18-sascha-jansen.jpgSascha JansenOmnicom Media
349-sena-rahma.jpgSena RahmaEchte Liebe
398-richy-ugwu.jpgRichy UgwuRETAIL Media Group
447-thomas-zant.jpgThomas Zantadverserve
Oliver GertzMediaCom

Presentation:

21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur

Mobile Programmatic Experts Round

To which special features of the Mobile Programmatic should attention be paid? Here you will meet the experts on the subject.

Presentation:

Break for coffee

Founders' Panel

Free English translation available

Lending entrepreneurs of the industry discuss the current chances and challenges.

Market & investors panel

Free English translation available

How is the market for providers in the programmatic sector developing, how are the stock exchanges and analysts looking at the industry?

399-joerg-binnenbruecker.jpgJörg BinnenbrückerCapnamic Ventures
423-sven-schmidt.jpgSven SchmidtICS Internet Consumer Services
461-peer-leugermann.jpgPeer Leugermannfinanzen verlag
464-hannes-weissensteiner.jpgHannes WeißensteinerDeloitte Digital

Presentation:

Cross-Device-Tracking - Noise or Signal?

Cross-device-tracking supports the measurement of user journeys across different terminal devices and is intended to provide a more accurate picture of the advertising impact. Learn more about the functionality, types, and fields of application, as well as the use of Atlas in campaign control, and the challenges and analysis strategies of UJ data in the CDT context.

53-prof-dr-burkhardt-funk.jpgProf. Dr. Burkhardt FunkLeuphana Universität Lüneburg
466-dr-hartmut-brinkmeyer.jpgDr. Hartmut BrinkmeyerPerformance Media

Presentation:

Programmatic Everywhere

Free English translation available

Banners have not been the only programmatically controlled things for a long time. How far advanced are technology and business models with programmatic booking of radio, TV, posters, print and others?

422-frank-vogel.jpgFrank VogelGruner + Jahr
451-tobias-hefele.jpgTobias HefeleKinetic Worldwide
454-dr-jens-mittnacht.jpgDr. Jens Mittnacht SevenOne Media

Presentation:

Future for publishers

Free English translation available

In which direction is business going to develop for develop for publishers? How many advertisers and agencies are going to focus on Google and Facebook in the future and will save themselves the effort of booking directly with publishers? What do publishers and marketers need to do today?

Presentation:

Doing instead of waiting - this is what responsible brand promotion looks like!

Free English translation available

Responsible programmatic advertising requires a quality approach. Only maximum transparency in all processes ensures success. Why is a definition and establishment of a qualitative basic understanding and the Code of Conduct of the BVDW essential? This round table provides answers.

34-stefan-zarnic.jpgStefan ZarnicBVDW / BCN
48-julian-simons.jpgJulian SimonsBVDW / mediascale
89-ulrich-hegge.jpgUlrich HeggeAppNexus

Presentation:

Header bidding Aftermath

Free English translation available

The end of the cascade? eBay Classifieds shows first results of its in-house header bidding solution.

460-serhan-guenes.jpgSerhan GüneseBay Kleinanzeigen

Presentation:

March 14th, 2017 conference

Main Stage:

Welcome

Free English translation available

The doors open at 9am - so you can start networking over your first coffee or find yourself a good seat.

Workshops:

Online Marketing Clinic – Ask the experts!

Only available with VIP ticket

Leading Online Marketing Experts are at your disposal with their tips and tricks. A small VIP Roundtable gives you the opportunity to ask questions and let experts answer them.

8-siamac-rahnavard.jpgSiamac RahnavardEchte Liebe
14-uli-heimann.jpgUli HeimannAnnalect
250-tom-laband.jpgTom Labandadsquare
400-benjamin-bunte.jpgBenjamin BuntePerformance Media

Presentation:

Main Stage:

How digital advertising worked for the US 2016 presidential campaign

Data science, research, and digital marketing were taken to a new level of sophistication during the 2016 US presidential campaign. Learn how the Trump for President campaign ran a digital marketing initiative powered by data science that resulted in historic returns.

469-molly-schweickert.jpgMolly SchweickertCambridge Analytica

Presentation:

Stage II:

My Adblocker stays on

Free English translation available

A trip into the world of the dangers from online advertising.

Presentation:

Break for coffee

Main Stage:

Panel of experts: Programmatic 2017

Free English translation available

Leading experts in the industry discuss the challenges and trends. This year Christian Meyer. from Müller Milch, who has many critical questions for the industry, will present the advertisers perspective.

428-sacha-berlik.jpgSacha BerlikThe Trade Desk
341-angela-kim.jpgAngela KimFerrero
377-andreas-schwabe.jpgAndreas SchwabeBlackwood Seven
378-christian-meyer.jpgChristian Meyermüller media
465-sabrina-buechel.jpgSabrina BüchelBurdaForward Advertising

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Stage II:

The Creative Challenge 2017

Free English translation available

Brands of all kind need to make a difference in their messaging this year. To catch up with a fast-changing consumer behaviour in communication and purchase. To rebuilt relevance. Renown experts will practically show why and how.

472-alexander-ewig.jpgAlexander EwigMedia Markt Marketing
471-anne-stilling.jpgAnne StillingVodafone D2
440-tom-alby.jpgTom AlbyInterone
5-oliver-huelse.jpgOliver HülseRocket Fuel

Presentation:

9-oliver-busch.jpgOliver BuschFacebook
Workshops:

Top Publishers' Roundtable

An exchange between leading publishers on the latest topics. What technologies are needed for successful real-time marketing?

Presentation:

Main Stage:

Adblocker Panel

Free English translation available

How is the industry dealing with the threat of adblocking - the classic controversial theme at d3con.

Presentation:

418-susanne-gillner.jpgSusanne GillnerINTERNET WORLD Business
Stage II:

Innovation Track

Free English translation available

Here you will see the most exciting innovations of the industry briefly demonstrated.

Presentation:

Workshops:

Top advertisers' roundtable

Only available with VIP ticket

An exchange between the leading advertisers on the latest topics. Chaired by the independent expert Thomas Wrobel (Trivago) - no agencies, no service providers, no vendors. Solely advertisers exchanging views and sharing their experiences in a small group.

Presentation:

Stage II:

The Beauty & the Beast – Programmatic Multichannel needs TV

Free English translation available
182-matthias-ehrlich.jpgMatthias Ehrlichehrlich//strategies

Presentation:

Break for lunch

Main Stage:

International Experts Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in US and UK?

435-aylin-demiral.jpgAylin DemiralSociomantic Labs
452-tom-kershaw.jpgTom KershawRubicon Project

Presentation:

470-alison-fennah.jpg Alison FennahIAB Europe
Stage II:

Quality Challenge

Free English translation available

How is the quality of the programmatically available inventory? Leading operators and service providers are available for this discussion.

44-torben-heimann.jpgTorben HeimannImprove Digital
393-michael-heine.jpgMichael Heine.companion
455-julius-mueller.jpgJulius MüllerZenithmedia

Presentation:

474-raoul-fischer.jpgRaoul FischerLEAD DIGITAL
Workshops:

The year of the Data Driven Marketing: turn insights into actions

Marketing Decision-makers wants to focus more in data-driven marketing in the next year (2017). Data-driven is a hot topic for years, but what does it mean in detail. Questions like: where does my data come from and do I need big or smart data make it difficult for CMOs to break this down into a solution. A common and sophisticated answer is an attribution approach. We take a closer look on this complex topic which is in top of mind for the most marketers but comes also with a tone of questions. By taking a look closer look on attribution, we investigate challenges, advantages and what model works best to turn insights into action. Follow us into a new era of data-driven marketing 2017.

Presentation:

Main Stage:

383-samuel-schenk.jpgSamuel SchenkFashionette
385-alexander-gaertner.jpgAlexander GärtnerDER Touristik Online
442-dagmar-wallat.jpgDagmar Wallatcomdirect bank

Presentation:

Stage II:

Technology Provider Challenge

Free English translation available

Who needs what technology today and how dependent do advertisers and publishers make themselves on this? How do the local, European and international players line up in competition?

Presentation:

503-patrick-von-der-goenna.jpgPatrick von der GönnaOnline Marketing Expert
Workshops:

The 360-degree customer view - Why a 'Universal Data Hub' improves the customer's advertising experience and increases your ROI.

The importance of data-driven marketing - Customers demand for a unique and relevant customer experience regardless of the channel or device. Learn how to optimize the user experience across all channels with a sharp 360-degree view on a single truth. Illustrating on Programmatic Advertising how you can increase your ROI of marketing initiatives and approach your customers in a real-time – connect your data.

Presentation:

Stage II:

Agency and Service Provider Challenge

Free English translation available

Leading agencies and service providers in the industry confront the critical issues of the challenging advertisers.

18-sascha-jansen.jpgSascha JansenOmnicom Media
349-sena-rahma.jpgSena RahmaEchte Liebe
398-richy-ugwu.jpgRichy UgwuRETAIL Media Group
447-thomas-zant.jpgThomas Zantadverserve
Oliver GertzMediaCom

Presentation:

21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur
Workshops:

Mobile Programmatic Experts Round

To which special features of the Mobile Programmatic should attention be paid? Here you will meet the experts on the subject.

Presentation:

Break for coffee

Main Stage:

Founders' Panel

Free English translation available

Lending entrepreneurs of the industry discuss the current chances and challenges.

Stage II:

Market & investors panel

Free English translation available

How is the market for providers in the programmatic sector developing, how are the stock exchanges and analysts looking at the industry?

399-joerg-binnenbruecker.jpgJörg BinnenbrückerCapnamic Ventures
423-sven-schmidt.jpgSven SchmidtICS Internet Consumer Services
461-peer-leugermann.jpgPeer Leugermannfinanzen verlag
464-hannes-weissensteiner.jpgHannes WeißensteinerDeloitte Digital

Presentation:

Workshops:

Cross-Device-Tracking - Noise or Signal?

Cross-device-tracking supports the measurement of user journeys across different terminal devices and is intended to provide a more accurate picture of the advertising impact. Learn more about the functionality, types, and fields of application, as well as the use of Atlas in campaign control, and the challenges and analysis strategies of UJ data in the CDT context.

53-prof-dr-burkhardt-funk.jpgProf. Dr. Burkhardt FunkLeuphana Universität Lüneburg
466-dr-hartmut-brinkmeyer.jpgDr. Hartmut BrinkmeyerPerformance Media

Presentation:

Main Stage:

Programmatic Everywhere

Free English translation available

Banners have not been the only programmatically controlled things for a long time. How far advanced are technology and business models with programmatic booking of radio, TV, posters, print and others?

422-frank-vogel.jpgFrank VogelGruner + Jahr
451-tobias-hefele.jpgTobias HefeleKinetic Worldwide
454-dr-jens-mittnacht.jpgDr. Jens Mittnacht SevenOne Media

Presentation:

Stage II:

Future for publishers

Free English translation available

In which direction is business going to develop for develop for publishers? How many advertisers and agencies are going to focus on Google and Facebook in the future and will save themselves the effort of booking directly with publishers? What do publishers and marketers need to do today?

Presentation:

Main Stage:

Doing instead of waiting - this is what responsible brand promotion looks like!

Free English translation available

Responsible programmatic advertising requires a quality approach. Only maximum transparency in all processes ensures success. Why is a definition and establishment of a qualitative basic understanding and the Code of Conduct of the BVDW essential? This round table provides answers.

34-stefan-zarnic.jpgStefan ZarnicBVDW / BCN
48-julian-simons.jpgJulian SimonsBVDW / mediascale
89-ulrich-hegge.jpgUlrich HeggeAppNexus

Presentation:

Stage II:

Header bidding Aftermath

Free English translation available

The end of the cascade? eBay Classifieds shows first results of its in-house header bidding solution.

460-serhan-guenes.jpgSerhan GüneseBay Kleinanzeigen

Presentation:

Book your ticket now!

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