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d3con - Experience the future of digital advertising

Hamburg, Germany
Neu: Die d3con University am Vortrag zur d3con Konferenz

13. März 2017: d3con University

Die d3con University ist die Veranstaltung für Entscheider, die noch keine Experten für Programmatic Advertising sind aber sich weiterbilden wollen. Fokus des Programms auf Werbetreibenden und Agenturen.

zum Programm der d3con University

March 14th, 2017: d3con conference

Die Hauptveranstaltung der d3con seit 2011. Hier treffen sich die führenden Technologieanbieter, Advertiser, Publisher und Agenturen zum Netzwerken und Diskutieren auf höchstem Niveau.

zum Programm der d3con Konferenz

13. März 2017 d3con University

d3con University
Beach Bühne:

Keynote

Beach Bühne:

Diversity – Vorteil durch Unterschiedlichkeit

11:00 Beach 3:

TBD

Beach 3:In Vorbereitung

Break for coffee

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur
413-felix-janzen.jpgFelix JanzenInnoGames
14:30 Beach 2:

Part 1: Programmatic video in premium environments - does it work?

Video and Programmatic are the drivers of online marketing. But how can you find premium, programmatically bookable inventory? Which formats and KPIs are suitable and how are they comparable?

Beach 2:

Part 1: Programmatic video in premium environments - does it work?

Video and Programmatic are the drivers of online marketing. But how can you find premium, programmatically bookable inventory? Which formats and KPIs are suitable and how are they comparable?

21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur
413-felix-janzen.jpgFelix JanzenInnoGames
47-andreas-rau.jpgAndreas RauFacebook
15:15 Beach 3:

Erfolgsrezepte für den In-App Wandel

Mehr als 80 % der Zeit, die Konsumenten auf Ihren Smartphones verbringen, spielt sich mittlerweile In-App ab. Erfahren Sie, warum In-App Advertising in Ihrer Marketing-Strategie nicht fehlen darf und was Sie wissen müssen, um diesen Kanal effektiv für sich zu nutzen.

Beach 3:

Erfolgsrezepte für den In-App Wandel

Mehr als 80 % der Zeit, die Konsumenten auf Ihren Smartphones verbringen, spielt sich mittlerweile In-App ab. Erfahren Sie, warum In-App Advertising in Ihrer Marketing-Strategie nicht fehlen darf und was Sie wissen müssen, um diesen Kanal effektiv für sich zu nutzen.

47-andreas-rau.jpgAndreas RauFacebook

Break for coffee

16:30 Beach 3:

TBD

21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur
16:30 Beach 4:

TBD

Beach 3:In VorbereitungBeach 4:In Vorbereitung
21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur
17:15 Beach 3:

Was kann der First Party Daten-Schatz

355-daniel-skoda.jpgDaniel Skodaadlicious
17:15 Beach 4:

TBD

Beach 3:

Was kann der First Party Daten-Schatz

Beach 4:In Vorbereitung
355-daniel-skoda.jpgDaniel Skodaadlicious

March 14th, 2017 conference

Main Stage Stage II Workshops & Roundtables

Welcome

The doors open at 9am - so you can start networking over your first coffee or find yourself a good seat.

Online Marketing Clinic – Ask the experts!

Only available with VIP ticket

Leading Online Marketing Experts are at your disposal with their tips and tricks. A small VIP Roundtable gives you the opportunity to ask questions and let experts answer them.

8-siamac-rahnavard.jpgSiamac RahnavardEchte Liebe
14-uli-heimann.jpgUli HeimannAnnalect
250-tom-laband.jpgTom Labandadsquare
400-benjamin-bunte.jpgBenjamin BuntePerformance Media

How digital advertising worked for the US 2016 presidential campaign

Data science, research, and digital marketing were taken to a new level of sophistication during the 2016 US presidential campaign. Learn how the Trump for President campaign ran a digital marketing initiative powered by data science that resulted in historic returns.

469-molly-schweickert.jpgMolly SchweickertCambridge Analytica

Presentation:

in preparation

Presentation:

Break for coffee

Panel of experts: Programmatic 2017

Leading experts in the industry discuss the challenges and trends. This year Christian Meyer. from Müller Milch, who has many critical questions for the industry, will present the advertisers perspective.

428-sacha-berlik.jpgSacha BerlikThe Trade Desk
341-angela-kim.jpgAngela KimFerrero
377-andreas-schwabe.jpgAndreas SchwabeBlackwood Seven
378-christian-meyer.jpgChristian Meyermüller media
465-sabrina-buechel.jpgSabrina BüchelBurdaForward Advertising

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

The Creative Challenge 2017

Brands of all kind need to make a difference in their messaging this year. To catch up with a fast-changing consumer behaviour in communication and purchase. To rebuilt relevance. Renown experts will practically show why and how.

5-oliver-huelse.jpgOliver HülseRocket Fuel
440-tom-alby.jpgTom AlbyInterone
471-anne-stilling.jpgAnne StillingVodafone D2
472-alexander-ewig.jpgAlexander Ewig Media Markt Marketing

Presentation:

9-oliver-busch.jpgOliver BuschFacebook

Top Publishers' Roundtable

An exchange between leading publishers on the latest topics. What technologies are needed for successful real-time marketing?

Innovation Track

Here you will see the most exciting innovations of the industry briefly demonstrated.

Presentation:

Adblocker Panel

How is the industry dealing with the threat of adblocking - the classic controversial theme at d3con.

Presentation:

418-susanne-gillner.jpgSusanne GillnerINTERNET WORLD Business

Top advertisers' roundtable

Only available with VIP ticket

An exchange between the leading advertisers on the latest topics. Chaired by the independent expert Thomas Wrobel (Trivago) - no agencies, no service providers, no vendors. Solely advertisers exchanging views and sharing their experiences in a small group.

The Beauty & the Beast – Programmatic Multichannel needs TV

182-matthias-ehrlich.jpgMatthias Ehrlichehrlich//strategies

Presentation:

Break for lunch

International Experts Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in US and UK?

435-aylin-demiral.jpgAylin DemiralSociomantic Labs
452-tom-kershaw.jpgTom KershawRubicon Project

Presentation:

470-alison-fennah.jpg Alison FennahIAB Europe

Quality Challenge

How is the quality of the programmatically available inventory? Leading operators and service providers are available for this discussion.

44-torben-heimann.jpgTorben HeimannImprove Digital
393-michael-heine.jpgMichael Heine.companion
455-julius-mueller.jpgJulius MüllerZenithmedia

Presentation:

474-raoul-fischer.jpgRaoul FischerStoryWorks

in preparation

383-samuel-schenk.jpgSamuel SchenkFashionette
385-alexander-gaertner.jpgAlexander GärtnerDER Touristik Online
442-dagmar-wallat.jpgDagmar Wallatcomdirect bank

Presentation:

Technology Provider Challenge

Who needs what technology today and how dependent do advertisers and publishers make themselves on this? How do the local, European and international players line up in competition?

394-amir-habil.jpgAmir HabilThyssenKrupp
397-bert-broeske.jpgBert BröskeOracle Marketing Cloud

in preparation

Agency and Service Provider Challenge

Leading agencies and service providers in the industry confront the critical issues of the challenging advertisers.

18-sascha-jansen.jpgSascha JansenOmnicom Media
349-sena-rahma.jpgSena RahmaEchte Liebe
398-richy-ugwu.jpgRichy UgwuMetro Group
447-thomas-zant.jpgThomas Zantadverserve

Presentation:

21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur

Presentation:

Break for coffee

Founders' Panel

Lending entrepreneurs of the industry discuss the current chances and challenges.

Market & investors panel

How is the market for providers in the programmatic sector developing, how are the stock exchanges and analysts looking at the industry?

399-joerg-binnenbruecker.jpgJörg BinnenbrückerCapnamic Ventures
423-sven-schmidt.jpgSven SchmidtICS Internet Consumer Services
461-peer-leugermann.jpgPeer Leugermannfinanzen verlag
464-hannes-weissensteiner.jpgHannes WeißensteinerDeloitte Digital

Presentation:

in preparation

53-prof-dr-burkhardt-funk.jpgProf. Dr. Burkhardt FunkLeuphana Universität Lüneburg
Hartmut BrinkmeyerPerformance Media

Programmatic Everywhere

Banners have not been the only programmatically controlled things for a long time. How far advanced are technology and business models with programmatic booking of radio, TV, posters, print and others?

422-frank-vogel.jpgFrank VogelGruner + Jahr
451-tobias-hefele.jpgTobias HefeleKinetic Worldwide
454-dr-jens-mittnacht.jpgDr. Jens Mittnacht SevenOne Media

Presentation:

Presentation:

in preparation

34-stefan-zarnic.jpgStefan ZarnicBVDW / BCN
48-julian-simons.jpgJulian SimonsBVDW / mediascale
89-ulrich-hegge.jpgUlrich HeggeAppNexus

Presentation:

in preparation

460-serhan-guenes.jpgSerhan GüneseBay Kleinanzeigen

March 14th, 2017 conference

Main Stage:

Welcome

The doors open at 9am - so you can start networking over your first coffee or find yourself a good seat.

Workshops:

Online Marketing Clinic – Ask the experts!

Only available with VIP ticket

Leading Online Marketing Experts are at your disposal with their tips and tricks. A small VIP Roundtable gives you the opportunity to ask questions and let experts answer them.

8-siamac-rahnavard.jpgSiamac RahnavardEchte Liebe
14-uli-heimann.jpgUli HeimannAnnalect
250-tom-laband.jpgTom Labandadsquare
400-benjamin-bunte.jpgBenjamin BuntePerformance Media
Main Stage:

How digital advertising worked for the US 2016 presidential campaign

Data science, research, and digital marketing were taken to a new level of sophistication during the 2016 US presidential campaign. Learn how the Trump for President campaign ran a digital marketing initiative powered by data science that resulted in historic returns.

469-molly-schweickert.jpgMolly SchweickertCambridge Analytica

Presentation:

Stage II:

in preparation

Presentation:

Break for coffee

Main Stage:

Panel of experts: Programmatic 2017

Leading experts in the industry discuss the challenges and trends. This year Christian Meyer. from Müller Milch, who has many critical questions for the industry, will present the advertisers perspective.

428-sacha-berlik.jpgSacha BerlikThe Trade Desk
341-angela-kim.jpgAngela KimFerrero
377-andreas-schwabe.jpgAndreas SchwabeBlackwood Seven
378-christian-meyer.jpgChristian Meyermüller media
465-sabrina-buechel.jpgSabrina BüchelBurdaForward Advertising

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Stage II:

The Creative Challenge 2017

Brands of all kind need to make a difference in their messaging this year. To catch up with a fast-changing consumer behaviour in communication and purchase. To rebuilt relevance. Renown experts will practically show why and how.

5-oliver-huelse.jpgOliver HülseRocket Fuel
440-tom-alby.jpgTom AlbyInterone
471-anne-stilling.jpgAnne StillingVodafone D2
472-alexander-ewig.jpgAlexander Ewig Media Markt Marketing

Presentation:

9-oliver-busch.jpgOliver BuschFacebook
Workshops:

Top Publishers' Roundtable

An exchange between leading publishers on the latest topics. What technologies are needed for successful real-time marketing?

Stage II:

Innovation Track

Here you will see the most exciting innovations of the industry briefly demonstrated.

Presentation:

Main Stage:

Adblocker Panel

How is the industry dealing with the threat of adblocking - the classic controversial theme at d3con.

Presentation:

418-susanne-gillner.jpgSusanne GillnerINTERNET WORLD Business
Workshops:

Top advertisers' roundtable

Only available with VIP ticket

An exchange between the leading advertisers on the latest topics. Chaired by the independent expert Thomas Wrobel (Trivago) - no agencies, no service providers, no vendors. Solely advertisers exchanging views and sharing their experiences in a small group.

Stage II:

The Beauty & the Beast – Programmatic Multichannel needs TV

182-matthias-ehrlich.jpgMatthias Ehrlichehrlich//strategies

Presentation:

Break for lunch

Main Stage:

International Experts Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in US and UK?

435-aylin-demiral.jpgAylin DemiralSociomantic Labs
452-tom-kershaw.jpgTom KershawRubicon Project

Presentation:

470-alison-fennah.jpg Alison FennahIAB Europe
Stage II:

Quality Challenge

How is the quality of the programmatically available inventory? Leading operators and service providers are available for this discussion.

44-torben-heimann.jpgTorben HeimannImprove Digital
393-michael-heine.jpgMichael Heine.companion
455-julius-mueller.jpgJulius MüllerZenithmedia

Presentation:

474-raoul-fischer.jpgRaoul FischerStoryWorks
Workshops:

in preparation

Main Stage:

383-samuel-schenk.jpgSamuel SchenkFashionette
385-alexander-gaertner.jpgAlexander GärtnerDER Touristik Online
442-dagmar-wallat.jpgDagmar Wallatcomdirect bank

Presentation:

Stage II:

Technology Provider Challenge

Who needs what technology today and how dependent do advertisers and publishers make themselves on this? How do the local, European and international players line up in competition?

394-amir-habil.jpgAmir HabilThyssenKrupp
397-bert-broeske.jpgBert BröskeOracle Marketing Cloud
Workshops:

in preparation

Stage II:

Agency and Service Provider Challenge

Leading agencies and service providers in the industry confront the critical issues of the challenging advertisers.

18-sascha-jansen.jpgSascha JansenOmnicom Media
349-sena-rahma.jpgSena RahmaEchte Liebe
398-richy-ugwu.jpgRichy UgwuMetro Group
447-thomas-zant.jpgThomas Zantadverserve

Presentation:

21-jens-jokschat.jpgJens JokschatRTA Experte & Entrepreneur
Workshops:

Presentation:

Break for coffee

Main Stage:

Founders' Panel

Lending entrepreneurs of the industry discuss the current chances and challenges.

Stage II:

Market & investors panel

How is the market for providers in the programmatic sector developing, how are the stock exchanges and analysts looking at the industry?

399-joerg-binnenbruecker.jpgJörg BinnenbrückerCapnamic Ventures
423-sven-schmidt.jpgSven SchmidtICS Internet Consumer Services
461-peer-leugermann.jpgPeer Leugermannfinanzen verlag
464-hannes-weissensteiner.jpgHannes WeißensteinerDeloitte Digital

Presentation:

Workshops:

in preparation

53-prof-dr-burkhardt-funk.jpgProf. Dr. Burkhardt FunkLeuphana Universität Lüneburg
Hartmut BrinkmeyerPerformance Media
Main Stage:

Programmatic Everywhere

Banners have not been the only programmatically controlled things for a long time. How far advanced are technology and business models with programmatic booking of radio, TV, posters, print and others?

422-frank-vogel.jpgFrank VogelGruner + Jahr
451-tobias-hefele.jpgTobias HefeleKinetic Worldwide
454-dr-jens-mittnacht.jpgDr. Jens Mittnacht SevenOne Media

Presentation:

Stage II:

Presentation:

Main Stage:

in preparation

34-stefan-zarnic.jpgStefan ZarnicBVDW / BCN
48-julian-simons.jpgJulian SimonsBVDW / mediascale
89-ulrich-hegge.jpgUlrich HeggeAppNexus

Presentation:

Stage II:

in preparation

460-serhan-guenes.jpgSerhan GüneseBay Kleinanzeigen

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