Speaker: Janine Liu
Janine is Head of Marketing at HONOR Germany, a leading global provider of smart devices, with the mission to enable a smart life for all. As the lead of marketing strategy & communication in Germany, she masters the overall HONOR re-positioning as a premium brand in the German market. Prior to HONOR, she was Vice President of Marketing at Hilding Anders, where she successfully established a serious mattress brand in Germany and France within one year. As a Digital Marketing Expert at Boston Consulting Group (BCG), Janine advised their global C-level clients on marketing & personalisation. Prior to that, she was Managing Partner at MediaCom and led the Digital, Programmatic, E-Commerce & Marketing Technology divisions. Her further positions include GroupM (Xaxis), Dentsu (amnet) and Ebiquity.