Michael Fritz

WallDecaux

Michael Fritz is responsible for the digital strategy and the orientation of the digital portfolio at WallDecaux. He is responsible for the programmatic distribution of all DOOH spaces and, with his many years of experience from his work for digital agencies (most recently SYZYGY Group), brings many approaches from online advertising to the Out of Home medium.

Represented in the following tracks at the d3con:

2024 MASTERCLASSES: Behind the Scenes of Programmatic DOOH - How successful campaigns are created
2023 MASTERCLASSES II: Trailblazing programmatic DOOH in the DACH region
2023 MASTERCLASSES: Successful, measurable, outside - 3 ways to prove the impact of Programmatic Digital Out of Home