Nils Gräf

Nils Gräf has been the Managing Director at Amazon Ads in Germany since 2019. Nils has worked in digital advertising, media and retail for more than 20 years. He is one of the founders of the digital agency Cocomore, a former project leader at the Boston Consulting Group, and has led a team in the Corporate Development department of Otto Group. For the past 10 years, he has worked at Amazon, where he has previously been leading the Books business in Germany. Nils has an MBA from IESE Business School in Barcelona. He also holds degrees from ESB Reutlingen and Northeastern University in Boston, where in 1999 he wrote his thesis on measuring the effectiveness of online advertising.