Speaker: Holger Mews
Holger Mews is Adform‘s Senior Vice President Continental Europe & MENA, overseeing commercial operations in these geos. With over 20 years of business experience, including 13 years directly in the digital advertising industry, Holger joined Adform from Adobe in November 2013 where he held the position as Commercial Director for Central Europe. He has additionally served as Vice President for Central & Eastern Europe at Efficient Frontier, and as Territory Manager at DoubleClick, leading business expansion within DACH region and Benelux. Prior to that, Holger held various senior positions in marketing and sales at publishing house Gruner + Jahr/Bertelsmann. He studied business administration with a focus on marketing and law at the University of Hamburg in a master-program.