Speaker: Matthias Brüll
Matthias Brüll, born 1967, has been with the Mediaplus Group since May 2019, and Global CEO of the Mediaplus Group since May 2019. In this role he is responsible for the overall strategic management of the agency group in Germany and all other international locations. Brüll also represents the Mediaplus Group’s interests as a member of the Serviceplan Group holding company. His main task is the further internationalization of the largest independent and partner-managed media agency in Germany. Previously, Matthias Brüll was Chairman and CEO at Wavemaker being responsible for the DACH market cluster. Before that, he was working as CEO at GroupM, MEC and MediaCom, taking care of the transformation and change of structures. The graduate business economist held various management positions in the media industry – on agency and client side. Before joining MediaCom, he worked in the media management of Daimler and BMW. His broad experience in leading media agencies make Matthias Brüll an expert in media management, data-based marketing, transformation and client relations. He is focused on the future of media agencies, on their digital products and on programmatic buying.