Nicolas Bidon

Nicolas Bidon is CEO of Xaxis EMEA, responsible for managing the operations and leading the development of the Xaxis business across 25 countries, as well as driving growth for Xaxis specialist companies Light Reaction, Bannerconnect and plista in the region.
Prior to this, Nicolas was Global CEO of plista, a one-stop provider of data-driven native advertising solutions. At plista, Nicolas led the company’s integration into the Xaxis technology platform, relaunching it as the industry’s most comprehensive offering for programmatic native advertising and establishing new markets in the U.S, Russia and China.
Nicolas has extensive knowledge of the Xaxis business having served as MD of Xaxis UK for more than 3 years. During this time, he led the company through significant growth and oversaw the launch of several innovative programmatic products to help advertisers reach their audiences at scale across all devices and formats.
Nicolas’ extensive experience prior to Xaxis spans general management, consulting, product management, as well as sales and business development for both start-ups and large companies such as Yahoo!
He has worked in software, media and technology for more than 20 years with tenures in San Francisco, London and Switzerland.
Nicolas is a graduate from both ICN Business School in France and Georgia Tech in the US.