Speaker: Samuel Schenk
Samuel Schenk
Fashionette
The Fashionette GmbH (formerly Luxury Fashion Trade GmbH) is Europe's number 1 online store for premium and luxury designer bags with over 100 popular brands such as Michael Kors, Prada, Chloé and Saint Laurent. Samuel Schenk has been working there since 2011 and could helped Fashionette as Head of Marketing to scale from 2 to more than 60 million turnover. In addition of focusing effective online marketing through advanced attribution and CLV KPI, one of his priorities is the integration of high-reach offline channels such as TV and print within the customer journey and marketing controlling.