Speaker: Christian Wilkens
Christian Wilkens is Chief Digital Officer and therefore responsible for all digital topics at MediaCom Germany. Since 2013 he was Managing Director for Xaxis / Light Reaction, the world's largest Programmatic Media & Technology platform. As managing director he was responsible for strategic and operative business development for Germany. Overseeing Sales, Product Management, Data, Technology and Cooperations. Christian has more than 15 years of expertise in marketing and media industry. Prior to joining GroupM, he was responsible for the agency business with WPP / GroupM and Automotive vertical lead at Microsoft Advertising. Prior to this, he was at Bauer Media Group with profit and marketing responsibility.