Speaker: Karin Libowitzky
Karin Libowitzky started as Managing Director at Accenture Interactive on May 1st, from Vizeum, where she was responsible for business in Germany as CEO. Karin Libowitzky has significantly transformed Vizeum Deutschland in terms of content over the past five years and, in addition to successfully continuing the traditional media business, has shaped the areas of strategy, data and research into advertising effectiveness. In addition, she has more than two decades of marketing consulting and technology experiences. From 2010 to 2015 she headed the Interactive Media segment at SinnerSchrader. Among other things, she was responsible for the development of the world's first real-time data management platform (DMP) with NextAudience.
At Accenture Interactive, Karin Libowitzky will focus on closing the chain of content, data and technology in the sense of an integrated optimization of customer experiences. The focus is deliberately placed on the operationalization of this model in the existing structures of the customers' marketing organizations.
Karin Libowitzky: “I observe that the advertisers' need for strategic sparring, transparent media models and excellence in operationalization is less and less met in the market. The pandemic is also a tipping point for many customers to think about the management of their digital channels even more radically. " (Quote)