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d3con - Experience the future of digital advertising

Hamburg, Germany

Speaker: Prof. Dr. Burkhardt Funk

Prof. Dr. Burkhardt Funk Prof. Dr. Burkhardt Funk Leuphana Universität Lüneburg

Since 2003, Burkhardt Funk is a full professor of information systems research at Leuphana University. His research interest encompass statistical model building for user behavior in various application domains, such as decision problems in online advertising. In his group predictive models based on user journey data and methods for SEA bid management have been developed. Together with partners from the industry these models are evaluated in practical applications. Burkhardt is also an active entrepreneur and has co-founded Adference and uniquedigital.

meet Prof. Dr. Burkhardt Funk and many more register now!

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