Speaker: Andreas Duscha
Since May 2012, Andreas Duscha has been leading the Online Marketing department at the CEWE Stiftung & Co. KGaA. He was previously division head of the E-Commerce-Center business at the IfH Institute for Commercial Research GmbH. Together with his team, he spends his time analyzing online marketing, in particular, methods of online customer acquisition. He specializes in search machine marketing procedures, mobile marketing measures, and target group-specific communication using social media channels.