Since 01 February 2019 Nina Haller has been Managing Director of the Programmatic Services Team of Accenture Interactive in the DACH region.
Accenture Interactive is launching its Programmatic Services division with a full team in Germany, Austria and Switzerland from 1 February. The team will be led by Managing Director Nina Haller, who is coming to this role straight from GroupM. Nikki Mendonca, the head of OMD EMEA, came to Accenture in the summer of last year, and in December Accenture Interactive clearly set out its international programmatic ambitions with its takeover of Adaptly.
As a managing partner at the media network GroupM, Nina Haller was previously in charge of the central Programmatic business unit alongside AdTech & Processes. From within her units, she centrally handled programmatic and ad technology issues within [m]PLATFORM, and its tools, products, and services for all GroupM agencies.
Above all, Accenture Interactive is focusing on giving advertisers back control of their data with their own technologies and processes, thereby fully and transparently leveraging the potential efficiency enhancements made possible by programmatic media.
“The key to efficiency moving ahead lies in your own data, so there will be no way around in-housing – at least in part. This is where we help advertisers in data acquisition, audience building and automated media playout to dramatically improve media efficiency and customer experience. We see ourselves as a neutral and technology-agnostic companion on this journey. Our goal is to make ourselves superfluous,” says manager Haller (41). Prior to her time with the world’s largest media network, the marketing specialist and digital expert enjoyed success for more than 15 years as an independent entrepreneur and company founder.
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