Joana Cidade is one of the Managing Directors of Media Partisans GmbH, part of the Funke Mediengruppe. Media Partisans owns 40+ online brands, in 10 different languages, with more than 70 million fans worldwide. Having joined the company as a regular employee in 2015, Joana helped build the video department from the very beginning. It is now a core part of the business, generating millions of social media video views per month. Before joining Media Partisans, Joana worked for several years as a television and film producer, delivering projects for clients including the BBC, HBO, Deutsche Welle and the Discovery Channel.