Speaker: Qaiser Bachani
Qaiser is an industry veteran and comes with over 18 years of strong and varied emerging & developed markets experience. In this current role at Bayer Consumer Healthcare as Global Digital Media Director, he is driving the Precision Media agenda with focus on Programmatic & Search. Qaiser also oversees Digital Media Strategy and is part of Digital Excellence organization based out of Basel, Switzerland. Prior to joining Bayer Consumer Healthcare, Qaiser spent 5 years with GSK Consumer Healthcare in Asia Pacific and was driving GSK’s Digital Media agenda with specific focus on Programmatic, Ad Tech, Search Marketing and Social media. Prior to moving to client side, Qaiser spent nearly 13 years working with world class Media Agencies across Asia. His notable assignments have been with media agencies such as Mindshare, Mediacom, Initiative Media and Starcom MediaVest Group China where he was the Comms Planning & Operations lead for agency’s biggest client, Procter & Gamble. In addition to China and Singapore, Qaiser has worked in markets such as Middle East, Malaysia and Pakistan.