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Speaker: Erik Siekmann

Erik Siekmann

Erik Siekmann

Digital Forward

Erik Siekmann is the founder and managing director of DIGITAL FORWARD, a consulting firm specialized in the field of online marketing auditing, digital analytics and ad-/mar-tech.

Erik and his team analyze and evaluate digital marketing strategies of their clients from an organizational, technical and media-specific perspective with the objective of increasing efficiency and growth. The firm is independent as well as provider- and solution-agnostic. Clients include ING-DiBa, KfW, Philips, Lego, Ulla Popken, Beiersdorf, Carglass, Yello, Blau Mobilfunk and miscellaneous private equity funds.

Auf der d3con 2024 in folgenden Tracks vertreten:

Auf früheren d3cons in folgenden Tracks vertreten:

  • 2023 STAGE II: Live Podcast

  • 2023 AD MASTERCLASSES II: Continuation: Ensuring marketing success in a crisis-ridden world

  • 2023 AD MASTERCLASSES II: Ensuring marketing success in a crisis-ridden world

  • 2022 STAGE II: Live-Podcast with Chefkoch CEO Christine Nieland

  • 2022 AD MASTERCLASSES II: Continuation: Securing Marketing Successes in a World of GAFA and Consent – Challenges
  • 2022 AD MASTERCLASSES II: Securing Marketing Successes in a World of GAFA and Consent – Challenges
  • 2021 STAGE II: Live-Podcast with the founder of Outfittery Julia Bösch

  • 2021 MAIN STAGE: Brands and platforms panel

  • 2021 MASTERCLASSES: The winners and the losers among the advertisers

  • 2021 AD ROUNDTABLES: Advertiser Roundtable
  • 2021 AD MAIN STAGE: How can we get more transparency for our agencies?

  • 2019 MAIN STAGE: Are Consultants the Better Media Agencies?

  • 2019 WORKSHOPS: Successful Agency Management: How advertisers achieve their targets with the right agency management.
  • 2019 MAIN STAGE: ”The State of the Nation” from the Point of View of Leading Advertisers

  • 2019 STAGE II: The Winning Setup of Leading (Digital) Advertisers

  • 2019 UNIVERSITY:
  • 2019 UNIVERSITY:
  • 2019 UNIVERSITY:
  • 2018 STAGE II: Agencies vs. Advertisers – who benefits from agency trading desks?

  • 2018 MAIN STAGE: An unfiltered view of today’s challenges in the digital media space.

  • 2018 UNIVERSITY:
  • 2018 UNIVERSITY:
  • 2018 UNIVERSITY:
  • 2012 TRACK 1: Agency strategies panel

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