Jessica Wegner

Douglas Marketing Solutions

Jessica Wegner (former Koch) is managing director for the European Retail Media Business at DOUGLAS, which operates under the name DOUGLAS Marketing Solutions. The overall growth strategy, development of advertising solutions, internationalization and building in the right ad tech capabilities are some of her main focuses. She is a true digital marketing specialist, always looking for new business opportunities. Her track record includes 11 years at L'Oréal, where she took on the role as Brand and Marketing Director, ownership for the E-Commerce Business for various brands and worked in product development in Paris. This has made Jessica a beauty addict and digital enthusiast. In her role as Vice President Retail Media at DOUGLAS her big passion for brand building now falls together with her ambition to bring digital brand activation in e-commerce to the next level.

Represented in the following tracks at the d3con:

2024 STAGE II: Beyond Cookies: Building Trust in a Cookieless World through Effective Consent Strategies
2023 MASTERCLASSES II: Douglas meets SoPost: Smart Sampling as a new data-driven marketing solution within the retail media environment
2023 STAGE II: The Rise of Retail Media
2022 STAGE II: The Future of Retail Media