1plusX is a global marketing technology company helping media companies and marketers to unlock the full value of their marketing data. 1plusX’s core product, our AI-driven marketing intelligence platform, takes in a client’s data, enriches it, turns it into precise customer and asset profiles in real-time and finally activates it on relevant online channels. With enhanced data quality, expanded reach, and increased targeting accuracy, users of the platform can substantially improve their bottom line. Our company’s name ‘1plusX’ is a formula for modern marketing success, where data plus AI-predictions create the steppingstone for a competitive edge. Our founding team includes CEO Jürgen Galler (ex-Google), Thomas Hofmann (ex-Google; ETH Zurich), and Joachim Schoss (founder of Scout24). Today, 1plusX operates in Europe, Asia and the US.
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. And the world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.
PAYBACK is the leading multi-partner bonus programme and is used enthusiastically by over 31 million customers in Germany alone. Following the simple principle of “one programme – many partners”, they get points and coupons for shopping at some 680 PAYBACK partner companies, saving them a considerable amount every year. 95 per cent of the points collected are redeemed again by the customers, most of them in the form of vouchers from partners or as rewards. The PAYBACK app enables customers to collect & redeem points, activate coupons and make mobile payments. The app is actively used by more than 10 million consumers, making it one of the top 3 shopping apps in Germany.
Silverbullet is a technical engineered marketing service designed to empower businesses to create the perfect blend of first-party data, digital content and in-house programmatic.
Our guiding principle is to create a strong data strategy in order to reap the benefits of forward-thinking storytelling.
By creating a frictionless flow of data throughout a business, we enable an always-on, consumer-led environment.
The nuts and bolts of the 'Silverbullet Way', lies within the deep-rooted skill throughout data and technology.
We live and breathe data, and we help businesses win.
wearesilverbullet.com
Unruly is one of the leading video ad platforms in the world. Publishers use Unruly’s self-service tools, global relationships with premium demand partners, user-friendly ad formats and dedicated support team to maximise their revenue across a range of different screens, including CTV, mobile and desktop.
A pioneer in bringing emotional intelligence to the ad ecosystem, Unruly's innovative, multi-format tech, unique audience insights and creative solutions also enable brands and agencies to seamlessly engage global consumers in premium, brand-safe environments.
Part of the Tremor International group (AIM: TRMR), Unruly is on a mission to transform digital advertising for the better. Our brand and agency-led council, the U7, meet regularly to shape the future of digital marketing and we are a founding member of the WFA’s Global Alliance for Responsible Media.
Don’t just reach people, move people.
Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900 million people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. To learn more, please visit yahooinc.com
Yahoo is leading the charge in creating cutting-edge immersive experiences for businesses looking to connect with their audiences in a more innovative way. Its approach to custom consumer experiences reimagines how we interact with brands. By connecting with audiences through extended reality (XR), AR and VR, the team at Yahoo gives brands an integrated and comprehensive approach to their digital campaigns.
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row.
Adverity is an intelligent marketing analytics platform enabling data-driven marketers to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity involved in demonstrating ROI of marketing spend.
With the help of powerful data visualizations, this vendor-agnostic, end-to-end platform uncovers real-time opportunities to fuel growth with augmented analytics. Founded in 2015, Adverity powers the marketing intelligence of some of the world’s leading brands and agencies, including IKEA, Red Bull, GroupM, Unilever, Omnicom, SAP, JD Sports and Forbes. The company is headquartered in Vienna, and has offices in London and New York.
Aerospike’s real-time data platform enables AdTechs to improve customer engagement, campaign effectiveness and top-line results. The platform powers real-time bidding, ad serving, ad exchange and DSP and SSP. Benefits include fast look-up, rich user profiles, data synchronization, enriching streaming data, all while reducing server footprint by up to 80%. Aerospike works with many leading AdTech organisations such as The Trade Desk, Adform, Verizon Media and Adobe.
Find out more: www.aerospike.com/solutions/industry/adtech
Didomi builds technology that allows organizations to place customer consent at the core of their strategy. By making consent and preferences easily accessible, companies benefit from compliant customer data while seeing higher engagement and increased user trust. Consumers, on their side, are free to choose what data to share and how to stay connected to their favorite brands across touchpoints. Our products include a globally adopted Consent Management Platform (CMP), which collects billions of consents every month, a highly popular Preference Management Platform (PMP), and a powerful suite of bespoke solutions to build better consent and preference management. Find out more at www.didomi.io.
DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to power the new standard of marketing performance for the world’s largest brands, publishers and digital media marketplaces. DV’s technology provides customers with consistent and impartial data and analytics to optimize the quality of, and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. DoubleVerify is headquartered in New York and operates in over 70 countries. Learn more at www.doubleverify.com
Echte Liebe is an owner-operated programmatic marketing agency founded in Cologne in 2014 and now headquartered in four locations (Cologne, Berlin, Wiesbaden, Miami/USA).
The company has four divisions: Audit, Strategic Consulting, Data Intelligence and Programmatic Advertising.
In the spirit of programmatic, data-driven thinking, the interdisciplinary cooperation with customers places great value on the development of individual approaches that fit the technical and personnel infrastructure as well as the respective strategic challenges of the advertising companies.
Echte Liebe is also an active member of the Fachkreis Online-Mediaagenturen (FOMA) and chairs the focus groups Programmatic Advertising and Data Economy. Echte Liebe is a member of the Code of Conduct Programmatic Advertising and has been awarded the Programmatic Advertising Certificate of the BVDW.
HUMAN is a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human. We have the most advanced Human Verification Engine that protects applications, APIs and digital media from bot attacks, preventing losses and improving the digital experience for real humans. Today we verify the humanity of more than 10 trillion interactions per week for some of the largest companies and internet platforms. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.
LiveRamp provides the identity platform leveraged by enterprise marketers and their partners to deliver innovative products and exceptional experiences.
The LiveRamp platform connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love.
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV. And the world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.
OneTrust PreferenceChoice™ enables marketing teams to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. With PreferenceChoice, organizations can implement privacy into marketing and sales activities, collect user consent and preferences across channels, scan for website and mobile app tracking technologies, automate consumer rights requests, and maintain historical consent records in a central location. For more, visit PreferenceChoice.com.
Outbrain is the world’s leading discovery and native advertising feed for the open web. A third of the world’s Internet-connected population explore and discover information through our feed technology, which is trusted by emerging to established brands and integrated into thousands of media companies’ tech stacks to manage and monetize their publishing operations.
With the acquisition of Zemanta, the leading Native DSP, Outbrain enables programmatic buying of native placements on over 35 channels. Staying true to its native core, Zemanta optimises automatically for post-click engagement and offers performance and scale.
Outbrain operates in 55 countries and is headquartered in New York City with offices in 18 cities worldwide, including Cologne and Munich in Germany.
PAYBACK is the leading multi-partner bonus programme and is used enthusiastically by over 31 million customers in Germany alone. Following the simple principle of “one programme – many partners”, they get points and coupons for shopping at some 680 PAYBACK partner companies, saving them a considerable amount every year. 95 per cent of the points collected are redeemed again by the customers, most of them in the form of vouchers from partners or as rewards. The PAYBACK app enables customers to collect & redeem points, activate coupons and make mobile payments. The app is actively used by more than 10 million consumers, making it one of the top 3 shopping apps in Germany.
Permutive is rebuilding data in programmatic advertising to protect privacy. As the only Audience Platform built on patented and privacy-preserving on-device technology, we enable premium advertisers and publishers to plan, build and activate cohorts — all while keeping everyone’s data safe.
Working with clients across Europe and North America, publishers using Permutive include News Corp, Hearst, BuzzFeed, Penske Media, Future plc, The Guardian, Vox Media, Insider, Hubert Burda Media and Condé Nast International.
Find out more at permutive.com
PubMatic, Inc. (Nasdaq: PUBM) delivers superior revenue to publishers by being a sell-side platform of choice for agencies and advertisers. The PubMatic platform empowers independent app developers and publishers to maximize their digital advertising monetization while enabling advertisers to increase ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.
Quantcast empowers marketers and publishers to know and grow their customers with an innovative intelligent audience platform built for the future of advertising. Using AI-driven audience intelligence and activation, Quantcast works with both marketers and publishers to maximize outcomes and grow revenues across the ecosystem. With consumer privacy and unique first-party data built into its very foundation, the platform can help you thrive in a privacy-first world without third-party cookies. Pairing this unique data, collected across 100m+ online destinations, with QITM, our patented AI, and machine learning engine, the Quantcast platform provides effortless insights to help you know and grow your audiences. It gives you insight into audience behavior patterns and their preferences, to help you make predictions and smarter decisions with agility. Designed from inception to unify planning, activation, and measurement, the platform greatly simplifies tech stacks and workflows, freeing up time to be more creative.
RMS. Radio Marketing Service.
People’s approach to media has changed. Listeners now consume various audio formats on different end devices, allowing them to put together their own individual programme. Those who wish to advertise successfully must reach the target groups despite the fragmented use of media. To this end, RMS has developed the first intelligent audio data management platform, thereby creating the technological basis for fully data-driven audio campaigns.
RMS is the leading marketer on the German audio advertising market. With its extensive portfolio, RMS offers advertisers individual solutions for reaching their target audience effectively.
The marketing services provided by RMS extend across the entire audio spectrum, embracing the advertising times and formats of 169 private radio stations and more than 1,400 online audio streams and mobile apps. RMS AUDIO TOTAL brings together the outstanding reach of FM radio and the targeted approach of online audio in one product.
Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, voice, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer 360 is an integrated CRM platform, powered by AI, that unites marketing, sales, commerce, IT and analytics departments. For information, please visit www.salesforce.com.
Seedtag is one of the leading contextual advertising companies and develops high-impact, unique digital advertising solutions for brands and publishers. The company's contextual AI enables brands to communicate with users directly in their universe of interest without using cookies.
Seedtag was founded in Madrid in 2014 by two ex-Googlers. Today, the company has over 200 employees and a strong international presence with offices in
Spain, France, Italy, the UK, Benelux, Mexico, Brazil,
Colombia and Germany. The latter establishment in Germany
was achieved through the acquisition of recognified in early 2021.
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together. At Snapchat, we offer advertising solutions for every objective across all formats, including augmented reality, performance-driven ads, and, of course, the one that put Snap on the map: vertical video. Whether you want to raise awareness about your business, drive conversions, or boost consideration for your products or services, we can help you get the results you’re looking for. More information: snapchat.com/business
The Media Trust is on a mission to fix the digital ecosystem. We help clients protect their digital revenue with powerful tools to regain control of their digital ecosystem and effectively manage their digital supply chain. Our clients gain actionable intelligence on all code that runs on their websites and mobile apps—including each code’s source—and are able to enforce their digital policies by collaborating with trusted digital partners.
More than 600 premium enterprises, media publishers, ad networks/ exchanges, and agencies—including 40 of comScore's AdFocus Top 50 websites—rely on The Media Trust to identify and address digital security, privacy, and quality issues that can erode the online user experience, put their company at odds with privacy regulations, depress inventory value, and diminish their brand. Learn more at MediaTrust.com.
The Nunatak Group is a strategy consultancy focusing on the field of digitalization.
Founded in 2011 by Robert Jacobi and Rupert Schäfer, the company supports its clients across all industries in navigating digital change by helping them to achieve sustainable business growth. Nunatak combines strategic and analytical expertise with a pragmatic, results-oriented approach.
The Nunatakeers develop holistic digital strategies and innovative business models, optimize marketing and communication approaches, support company acquisitions and help with the aggregation, administration and systematic evaluation of data. Their clients include numerous DAX 30 companies as well as medium-sized businesses.
Nunatak contributes their authentic digital experience – as well as an international network - to projects and assumes responsibility until successful implementation. At the Nunatak Academy, Nunatak teaches digital skills and ensures that change remains permanent.
Further information nunatak.com.
Treasure Data enterprise CDP drives relevant customer experiences by harmonizing Data, Insights and Engagement to work in perfect unison. Empowering brands to give millions of their customers and potential customers the feeling that each is the one and only. With its ability to create a true view of the customer(s) and potential customer(s), Treasure Data allows enterprises to not only know who is ready to buy, but what, when and how to drive them to convert in real-time. Treasure Data has more than 400 customers spanning across the Fortune 500 and Global 2000 enterprises. To learn more, visit www.treasuredata.com.
VIVALU, Media Agency 4.0, is an independent agency with focus on a holistic view of digital advertising.
Founded in 2013 and driven by innovation, VIVALU now manages large brand companies on national and international level from its offices in Düsseldorf & Hamburg.
The agency work is based on 4 core elements: Programmatic | Data | Media | Creation - and their interaction with each other.
The flexible and transparent use of technologies, holistic media strategies and coordinated creation is individually adapted to each single customer and constantly developed.
The goal is to create revolutionary and tailor-made campaigns through new, future-oriented modulation and optimization logics, in order to significantly increase the marketing success of their customers.
Xandr is AT&T’s advertising company. Xandr Invest and Xandr Monetize, our strategic platforms built on more than a decade of AppNexus’ innovation, optimize media spend across screens for buyers and sellers alike. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
Yieldlove is a German ad tech company that specializes in the ad monetization of websites and apps. With its software solutions, tools, and services, Yieldlove enables publishers and ad sales houses from all over the world to control the ad stack of the future and unlock the full ad revenue potential of their web, app and AMP ad inventory.
As part of the Ströer Group, Yieldlove offers exclusive access to Ströer SSP, Germany’s largest private marketplace, via its cloud-based header bidding suite.
For more information visit www.yieldlove.com
Zeotap is the next-generation Customer Data Platform. Its Customer Intelligence Platform (CIP), empowers brands to unify, enhance and activate customer data in a cookieless future, all while putting consumer privacy and compliance front-and-centre. Recognised by Gartner as a "Cool Vendor", Zeotap works with over 80 of the world's top 100 brands, including P&G, Nestlé and Virgin Media. It is also the founding member of ID+, a universal marketing ID initiative. For more information visit www.zeotap.com
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