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Echte Liebe is an owner-operated programmatic marketing agency founded in Cologne in 2014 and now headquartered in four locations (Cologne, Berlin, Wiesbaden, Miami/USA).
The company has four divisions: Audit, Strategic Consulting, Data Intelligence and Programmatic Advertising.
In the spirit of programmatic, data-driven thinking, the interdisciplinary cooperation with customers places great value on the development of individual approaches that fit the technical and personnel infrastructure as well as the respective strategic challenges of the advertising companies.
Echte Liebe is also an active member of the Fachkreis Online-Mediaagenturen (FOMA) and chairs the focus groups Programmatic Advertising and Data Economy. Echte Liebe is a member of the Code of Conduct Programmatic Advertising and has been awarded the Programmatic Advertising Certificate of the BVDW.
Unruly wins minds and steals hearts through the power of a data-driven video marketplace. We use emotional data to deliver brand-safe awesome advertising to 1.2bn people. Founded in 2006, Unruly was the first vendor to bring emotional intelligence to video advertising. Unruly is committed to raising standards in digital marketing and is a founding member of the WFA’s Global Alliance for Responsible Media. We’re connected to the world’s biggest DSPs and work with 95% of AdAge top 100 brands.
Unruly is part of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) with more than 260 Unrulies across 15 locations worldwide.
Don’t just reach people. Move people.
Permutive is the data management platform built for publishers. Permutive enables publishers to increase their data driven advertising revenue and make revenue diversification a reality, whilst keeping user privacy at the heart of its technology.
Some of Permutive’s customers include BurdaForward, Business Insider, The Economist, Condé Nast International and BuzzFeed.
PubMatic is a digital advertising technology company for premium content creators. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses.
PubMatic’s publisher-first approach enables advertisers to maximize ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices.
Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide.
OneTrust PreferenceChoice™ enables marketing teams to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. With PreferenceChoice, organizations can implement privacy into marketing and sales activities, collect user consent and preferences across channels, scan for website and mobile app tracking technologies, automate consumer rights requests, and maintain historical consent records in a central location. For more, visit PreferenceChoice.com.
Silverbullet is a technical engineered marketing service designed to empower businesses to create the perfect blend of first-party data, digital content and in-house programmatic.
Our guiding principle is to create a strong data strategy in order to reap the benefits of forward-thinking storytelling.
By creating a frictionless flow of data throughout a business, we enable an always-on, consumer-led environment.
The nuts and bolts of the 'Silverbullet Way', lies within the deep-rooted skill throughout data and technology.
We live and breathe data, and we help businesses win.
wearesilverbullet.com
Verizon Media is a division of Verizon at the intersection of media, advertising and technology building a member-centric ecosystem created to serve billions. Verizon Media is shaping the future as a global leader in digital and mobile.
For more information visit www.verizonmedia.com
LiveRamp provides the identity platform leveraged by enterprise marketers and their partners to deliver innovative products and exceptional experiences.
The LiveRamp platform connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love.
Yieldlove is a German ad tech company that specializes in the ad monetization of websites and apps. With its software solutions, tools, and services, Yieldlove enables publishers and ad sales houses from all over the world to control the ad stack of the future and unlock the full ad revenue potential of their web, app and AMP ad inventory.
As part of the Ströer Group, Yieldlove offers exclusive access to Ströer SSP, Germany’s largest private marketplace, via its cloud-based header bidding suite.
For more information visit www.yieldlove.com
VIVALU, Media Agency 4.0, is an independent agency with focus on a holistic view of digital advertising.
Founded in 2013 and driven by innovation, VIVALU now manages large brand companies on national and international level from its offices in Düsseldorf & Hamburg.
The agency work is based on 4 core elements: Programmatic | Data | Media | Creation - and their interaction with each other.
The flexible and transparent use of technologies, holistic media strategies and coordinated creation is individually adapted to each single customer and constantly developed.
The goal is to create revolutionary and tailor-made campaigns through new, future-oriented modulation and optimization logics, in order to significantly increase the marketing success of their customers.
Xandr is AT&T’s advertising company. Xandr Invest and Xandr Monetize, our strategic platforms built on more than a decade of AppNexus’ innovation, optimize media spend across screens for buyers and sellers alike. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
Founded in 2001, virtual minds AG (Freiburg) is a holding company that unites renowned digital and media technology providers under its roof. Active Agent (multi-channel DSP), AdClear (attribution), ADITION technologies (enterprise marketing platform/adserving), The ADEX (data management platform) and Yieldlab (multi-channel SSP) have been among the German and European top players in their respective segments for years and together form the leading European full-stack offer for the digital advertising market. virtual minds' customers include major German publishing and TV companies and their marketing units, international agency groups and numerous top advertisers. virtual minds AG is a 100% subsidiary of the ProSiebenSat.1 Group.
RMS. Radio Marketing Service.
People’s approach to media has changed. Listeners now consume various audio formats on different end devices, allowing them to put together their own individual programme. Those who wish to advertise successfully must reach the target groups despite the fragmented use of media. To this end, RMS has developed the first intelligent audio data management platform, thereby creating the technological basis for fully data-driven audio campaigns.
RMS is the leading marketer on the German audio advertising market. With its extensive portfolio, RMS offers advertisers individual solutions for reaching their target audience effectively.
The marketing services provided by RMS extend across the entire audio spectrum, embracing the advertising times and formats of 169 private radio stations and more than 1,400 online audio streams and mobile apps. RMS AUDIO TOTAL brings together the outstanding reach of FM radio and the targeted approach of online audio in one product.
The Media Trust is on a mission to fix the digital ecosystem. We help clients protect their digital revenue with powerful tools to regain control of their digital ecosystem and effectively manage their digital supply chain. Our clients gain actionable intelligence on all code that runs on their websites and mobile apps—including each code’s source—and are able to enforce their digital policies by collaborating with trusted digital partners.
More than 600 premium enterprises, media publishers, ad networks/ exchanges, and agencies—including 40 of comScore's AdFocus Top 50 websites—rely on The Media Trust to identify and address digital security, privacy, and quality issues that can erode the online user experience, put their company at odds with privacy regulations, depress inventory value, and diminish their brand. Learn more at MediaTrust.com.
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row.
Outbrain is the world’s leading discovery and native advertising feed for the open web. A third of the world’s Internet-connected population explore and discover information through our feed technology, which is trusted by emerging to established brands and integrated into thousands of media companies’ tech stacks to manage and monetize their publishing operations.
With the acquisition of Zemanta, the leading Native DSP, Outbrain enables programmatic buying of native placements on over 35 channels. Staying true to its native core, Zemanta optimises automatically for post-click engagement and offers performance and scale.
Outbrain operates in 55 countries and is headquartered in New York City with offices in 18 cities worldwide, including Cologne and Munich in Germany.
The Nunatak Group is a strategy consultancy focusing on the field of digitalization.
Founded in 2011 by Robert Jacobi and Rupert Schäfer, the company supports its clients across all industries in navigating digital change by helping them to achieve sustainable business growth. Nunatak combines strategic and analytical expertise with a pragmatic, results-oriented approach.
The Nunatakeers develop holistic digital strategies and innovative business models, optimize marketing and communication approaches, support company acquisitions and help with the aggregation, administration and systematic evaluation of data. Their clients include numerous DAX 30 companies as well as medium-sized businesses.
Nunatak contributes their authentic digital experience – as well as an international network - to projects and assumes responsibility until successful implementation. At the Nunatak Academy, Nunatak teaches digital skills and ensures that change remains permanent.
Further information at www.nunatak.com
Datorama, a Salesforce Company, provides the leading cloud based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. Marketers use Datorama to bring together all of their data and take action on insights to optimize every marketing investment and activity. Datorama enables more than 3,000 leading global agencies and brands — including PepsiCo, Ticketmaster, trivago, Unilever, Pernod Ricard, and Foursquare — to automate reporting and make data-driven decisions faster. Datorama integrates the myriad of technologies used in today’s marketing and consumer engagement ecosystem, enabling brands, agencies, and publishers to deliver exceptional, intelligent experiences across the entire customer lifecycle. Learn more: www.datorama.com
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