11th & 12th March 2025 in Hamburg
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d3con 2013 - Videos and presentations

Confernce - PUBLISHER/VERMARKTER TRACK

Confernce - PUBLISHER/VERMARKTER TRACK

Publisher Panel: 2013 thoughts and positions about SSPs and Yield Optimization

Speaker:

Donata Hopfen Donata Hopfen Verimi Jay Stevens Jay Stevens Rubicon Project Christian Griesbach Christian Griesbach Axel Springer Martin Lütgenau Martin Lütgenau Tomorrow Focus Media Katharina Meran Katharina Meran PubMatic Arne Wolter Arne Wolter G+J Thomas Mendrina Thomas Mendrina IAB Europe Stefan Zarnic Stefan Zarnic BVDW / BCN

Moderation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m

Confernce - PUBLISHER/VERMARKTER TRACK

Quo vadis ad networks and sales houses - what will their business look like in the future?

Speaker:

Andreas Heintze Andreas Heintze Ströer Steffen Hopf Steffen Hopf Specific Media Mario Gebers Mario Gebers ad pepper Andreas Küenle Andreas Küenle Netpoint Media Matthias Pantke Matthias Pantke Ströer Digital Group

Moderation:

Julia Schössler Julia Schössler schoesslers

Confernce - PUBLISHER/VERMARKTER TRACK

Yield optimization 2013 - panel of operational experts of the large OVK sales houses

Speaker:

André Pätzold André Pätzold Spiegel MEDIA Felix Christiansen Felix Christiansen G+J EMS Mathias Lerche Mathias Lerche netpoint media Alexander Wieghard Alexander Wieghard Axel Springer Media Impact

Moderation:

Julia Schössler Julia Schössler schoesslers

Confernce - PUBLISHER/VERMARKTER TRACK

Publisherstrategien im Real Time Advertising: Case Study Spilgames & Ebay

Speaker:

Torben Heimann Torben Heimann MINT Bas Seelen Bas Seelen Spilgames Joep Hutschemakers Joep Hutschemakers eBay Netherlands

Publisherstrategien im Real Time Advertising: Case Study Spilgames & Ebay (2.32 MB)

Confernce - PUBLISHER/VERMARKTER TRACK

Discussion: Are new technologies leading to a cannibalization of premium sales through ad trading?

Speaker:

Stefan Zarnic Stefan Zarnic BVDW / BCN Matthias Pantke Matthias Pantke Ströer Digital Group Andreas Rau Andreas Rau Facebook Julian Simons Julian Simons Mediaplus Realtime

Moderation:

Frederike Voss Frederike Voss orbyd

Confernce - PUBLISHER/VERMARKTER TRACK

Panel: Business perspectives on the display targeting market

Speaker:

Florian Heinemann Florian Heinemann Project A Ralph Klin Ralph Klin Deutsche Post Holger Johnson Holger Johnson   Simon Schneider Simon Schneider High-Tech Gründerfonds Arndt Groth Arndt Groth ACG Consulting

Moderation:

Sven Bagemihl Sven Bagemihl 3Q Group

Confernce - PUBLISHER/VERMARKTER TRACK

Cross channel impact - the world is not a bath tub

Speaker:

Burkhardt Funk Burkhardt Funk Leuphana Universität Lüneburg

Cross channel impact - the world is not a bath tub (0.96 MB)

Confernce - PUBLISHER/VERMARKTER TRACK

Privacy panel: How can the industry get along with privacy threats now and in the future?

Speaker:

Dr. Carsten Brosda Dr. Carsten Brosda Hansestadt Hamburg Dr. Gunnar Bender Dr. Gunnar Bender Facebook Dr. Frank Eickmeier Dr. Frank Eickmeier Unverzagt von Have Michael Neuber Michael Neuber BVDW

Moderation:

Christoph Bauer Christoph Bauer ePrivacy

Confernce - ADVERTISER TRACK

Confernce - ADVERTISER TRACK

Advertiser best practice: Data driven display advertising from an advertiser's view

Speaker:

Florian Heinemann Florian Heinemann Project A

Advertiser best practice: Data driven display advertising from an advertiser's view (0.22 MB)

Confernce - ADVERTISER TRACK

Best practice data driven display advertising: Real life success cases

Speaker:

Stefan Beckmann Stefan Beckmann FreeWheel Attila Jakab Attila Jakab Infectious Media Joel Christie Joel Christie SKY Oliver Hülse Oliver Hülse Integral Ad Science Rupert Tonn Rupert Tonn YD Arjan Grootveld Arjan Grootveld KLM Siamac Rahnavard Siamac Rahnavard Echte Liebe Oliver Busch Oliver Busch Author - Angel - Advisor

Moderation:

Prof. Dr. Jürgen Seitz Prof. Dr. Jürgen Seitz HDM Stuttgart
Best practice data driven display advertising: Real life success cases (7.37 MB)
Best practice data driven display advertising: Real life success cases (1.31 MB)

Confernce - ADVERTISER TRACK

Statistical analysis of customer journeys

Speaker:

Dr. Steffen Wagner Dr. Steffen Wagner INWT Statistics Dr. Amit Ghosh Dr. Amit Ghosh INWT Statistics

Statistical analysis of customer journeys (0.51 MB)

Confernce - ADVERTISER TRACK

Keynote: Logistics and quality: How digital media can achieve competitive advantages

Speaker:

Thomas Brodowski Thomas Brodowski United Internet Media

Moderation:

Thomas Promny Thomas Promny d3con

Confernce - ADVERTISER TRACK

A Global Perspective on Audience Buying in a Programmatic World

Speaker:

Dr. Mark Grether Dr. Mark Grether Xaxis

A Global Perspective on Audience Buying in a Programmatic World (3.66 MB)

Confernce - ADVERTISER TRACK

Bis shots international: What are the big international agency networks' strategies in Data Driven Display Advertising?

Speaker:

Dr. Mark Grether Dr. Mark Grether Xaxis Sascha Jansen Sascha Jansen Omnicom Media Kolja Brosche Kolja Brosche LiveRamp / SkillProjects Lothar Prison Lothar Prison Vivaki

Moderation:

Frederike Voss Frederike Voss orbyd

Confernce - ADVERTISER TRACK

Beyond Retargeting Case Study: Reichelt Elektronik

Speaker:

Jens Jokschat Jens Jokschat PrimeUp

Confernce - ADVERTISER TRACK

Best Practice: User Journey Tracking 2013

Speaker:

Dimitrios Haratsis Dimitrios Haratsis Adclear Thomas Servatius Thomas Servatius smartclip Claus Welther Claus Welther DocMorris Wolfhart Fröhlich Wolfhart Fröhlich tools4ads Holger Mews Holger Mews adform

Moderation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m

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