Advertiser best practice: Data driven display advertising from an advertiser's view
PDF Download (d3con 2013 Florian Heinemann Advertiser Praxis - 0.2 MB)
Best practice data driven display advertising: Real life success cases
Moderation: Prof. Dr. Jürgen Seitz PDF Download (d3con 2013 Stefan Beckmann Joel Christie Sky - 7.4 MB) PDF Download (d3con 2013 Oliver Busch Realtime Branding - 1.3 MB)
Statistical analysis of customer journeys
PDF Download (d3con 2013 Amit Ghosh Steffen Wagner Customer Journey - 0.5 MB)
Keynote: Logistics and quality: How digital media can achieve competitive advantages
Moderation: Thomas Promny
A Global Perspective on Audience Buying in a Programmatic World
PDF Download (d3con 2013 Mark Grether Global Perspective - 3.7 MB)
Bis shots international: What are the big international agency networks' strategies in Data Driven Display Advertising?
Moderation: Frederike Voss
Beyond Retargeting Case Study: Reichelt Elektronik
Best Practice: User Journey Tracking 2013
Moderation: Ralf Scharnhorst