d3con 2013 - Videos and presentations

Advertiser best practice: Data driven display advertising from an advertiser's view

• Florian Heinemann Project A

PDF Download (d3con 2013 Florian Heinemann Advertiser Praxis - 0.2 MB)

Best practice data driven display advertising: Real life success cases

• Stefan Beckmann FreeWheel
• Attila Jakab Infectious Media
• Joel Christie SKY
• Oliver Hülse Integral Ad Science
• Rupert Tonn YD
• Arjan Grootveld KLM
• Siamac Rahnavard Echte Liebe
• Oliver Busch Author - Angel - Advisor

Moderation: Prof. Dr. Jürgen Seitz PDF Download (d3con 2013 Stefan Beckmann Joel Christie Sky - 7.4 MB) PDF Download (d3con 2013 Oliver Busch Realtime Branding - 1.3 MB)

Statistical analysis of customer journeys

• Dr. Steffen Wagner INWT Statistics
• Dr. Amit Ghosh INWT Statistics

PDF Download (d3con 2013 Amit Ghosh Steffen Wagner Customer Journey - 0.5 MB)

Keynote: Logistics and quality: How digital media can achieve competitive advantages

• Thomas Brodowski United Internet Media

Moderation: Thomas Promny

A Global Perspective on Audience Buying in a Programmatic World

• Dr. Mark Grether Xaxis

PDF Download (d3con 2013 Mark Grether Global Perspective - 3.7 MB)

Bis shots international: What are the big international agency networks' strategies in Data Driven Display Advertising?

• Dr. Mark Grether Xaxis
• Sascha Jansen Omnicom Media
• Kolja Brosche LiveRamp / SkillProjects
• Lothar Prison Vivaki

Moderation: Frederike Voss

Beyond Retargeting Case Study: Reichelt Elektronik

• Jens Jokschat PrimeUp

Best Practice: User Journey Tracking 2013

• Dimitrios Haratsis Adclear
• Thomas Servatius Exactag
• Claus Welther DocMorris
• Wolfhart Fröhlich tools4ads
• Holger Mews adform

Moderation: Ralf Scharnhorst

Publisher Panel: 2013 thoughts and positions about SSPs and Yield Optimization

• Donata Hopfen Verimi
• Jay Stevens Rubicon Project
• Christian Griesbach Axel Springer
• Martin Lütgenau Tomorrow Focus Media
• Katharina Meran PubMatic
• Arne Wolter G+J
• Thomas Mendrina IAB Europe
• Stefan Zarnic BVDW / BCN

Moderation: Ralf Scharnhorst

Quo vadis ad networks and sales houses - what will their business look like in the future?

• Andreas Heintze Ströer
• Steffen Hopf Specific Media
• Mario Gebers ad pepper
• Andreas Küenle Netpoint Media
• Matthias Pantke Ströer Digital Group

Moderation: Julia Schössler

Yield optimization 2013 - panel of operational experts of the large OVK sales houses

• André Pätzold Spiegel MEDIA
• Felix Christiansen G+J EMS
• Mathias Lerche netpoint media
• Alexander Wieghard Axel Springer Media Impact

Moderation: Julia Schössler

Publisherstrategien im Real Time Advertising: Case Study Spilgames & Ebay

• Torben Heimann mediarithmics
• Bas Seelen Spilgames
• Joep Hutschemakers eBay Netherlands

PDF Download (d3con 2013 Torben Heimann Improve Digital - 2.3 MB)

Discussion: Are new technologies leading to a cannibalization of premium sales through ad trading?

• Stefan Zarnic BVDW / BCN
• Matthias Pantke Ströer Digital Group
• Andreas Rau Facebook
• Julian Simons Mediaplus Realtime

Moderation: Frederike Voss

Panel: Business perspectives on the display targeting market

• Florian Heinemann Project A
• Ralph Klin Deutsche Post
• Holger Johnson
• Simon Schneider High-Tech Gründerfonds
• Arndt Groth ACG Consulting

Moderation: Sven Bagemihl

Cross channel impact - the world is not a bath tub

• Burkhardt Funk Leuphana Universität Lüneburg

PDF Download (d3con 2013 Burkhardt Funk Cross Kanal Werbewirkung - 1.0 MB)

Privacy panel: How can the industry get along with privacy threats now and in the future?

• Dr. Carsten Brosda Hansestadt Hamburg
• Dr. Gunnar Bender Facebook
• Dr. Frank Eickmeier Unverzagt von Have
• Michael Neuber BVDW

Moderation: Christoph Bauer