d3con - Experience the future of digital advertising

Hamburg, Germany

d3con 2013 - Videos and presentations - ADVERTISER TRACK

Advertiser best practice: Data driven display advertising from an advertiser's view

PDF Download (d3con 2013 Florian Heinemann Advertiser Praxis - 0.2 MB)

Best practice data driven display advertising: Real life success cases

Presentation: Prof. Dr. Jürgen Seitz PDF Download (d3con 2013 Stefan Beckmann Joel Christie Sky - 7.4 MB) PDF Download (d3con 2013 Oliver Busch Realtime Branding - 1.3 MB)

Statistical analysis of customer journeys

PDF Download (d3con 2013 Amit Ghosh Steffen Wagner Customer Journey - 0.5 MB)

Keynote: Logistics and quality: How digital media can achieve competitive advantages

  • Thomas Brodowski United Internet Media

Presentation: Thomas Promny

A Global Perspective on Audience Buying in a Programmatic World

  • Dr. Mark Grether Dr. Mark Grether Xaxis

PDF Download (d3con 2013 Mark Grether Global Perspective - 3.7 MB)

Bis shots international: What are the big international agency networks' strategies in Data Driven Display Advertising?

  • Dr. Mark Grether Dr. Mark Grether Xaxis
  • Sascha Jansen Sascha Jansen Omnicom Media
  • Kolja Brosche Kolja Brosche Oracle
  • Lothar Prison Lothar Prison Vivaki

Presentation: Frederike Voss

Beyond Retargeting Case Study: Reichelt Elektronik

Best Practice: User Journey Tracking 2013

Presentation: Ralf Scharnhorst

d3con 2013 - Videos and presentations - PUBLISHER TRACK

Publisher Panel: 2013 thoughts and positions about SSPs and Yield Optimization

  • Donata Hopfen Donata Hopfen Verimi
  • Jay Stevens Jay Stevens Rubicon Project
  • Christian Griesbach Christian Griesbach Axel Springer
  • Martin Lütgenau Martin Lütgenau Tomorrow Focus Media
  • Katharina Meran Katharina Meran PubMatic
  • Arne Wolter Arne Wolter G+J
  • Thomas Mendrina Thomas Mendrina Google
  • Stefan Zarnic Stefan Zarnic BVDW / BCN

Moderation: Ralf Scharnhorst

Quo vadis ad networks and sales houses - what will their business look like in the future?

  • Andreas Heintze Andreas Heintze Valueclick
  • Steffen Hopf Steffen Hopf Specific Media
  • Mario Gebers Mario Gebers ad pepper
  • Andreas Küenle Andreas Küenle Netpoint Media
  • Matthias Pantke Matthias Pantke Ströer Digital Group

Moderation: Prof. Dr. Julia Schössler

Yield optimization 2013 - panel of operational experts of the large OVK sales houses

  • André Pätzold André Pätzold Spiegel MEDIA
  • Felix Christiansen Felix Christiansen G+J EMS
  • Mathias Lerche Mathias Lerche netpoint media
  • Alexander Wieghard Alexander Wieghard Axel Springer Media Impact

Moderation: Prof. Dr. Julia Schössler

Discussion: Are new technologies leading to a cannibalization of premium sales through ad trading?

Moderation: Frederike Voss

Panel: Business perspectives on the display targeting market

Moderation: Sven Bagemihl

Cross channel impact - the world is not a bath tub

PDF Download (d3con 2013 Burkhardt Funk Cross Kanal Werbewirkung - 1.0 MB)

Privacy panel: How can the industry get along with privacy threats now and in the future?

Moderation: Prof. Dr. Christoph Bauer

d3con 2013 - Interviews

Interview mit Stefan Beckmann (Infectious Media) und Joel Christie (Sky)

  • Stefan Beckmann Stefan Beckmann Infectious Media
  • Joel Christie Joel Christie Sky

"2013 ist das große Jahr im Bereich Mobile" -Interview mit Mario Gebers von ad pepper

  • Mario Gebers Mario Gebers ad pepper

Interview mit Dr. Florian Heinemann, Gründer und Geschäftsführer von Project A

  • Dr. Florian Heinemann Dr. Florian Heinemann Project A

Private Ad Exchange - Interview mit Torben Heimann, Managing Director Germany bei Improve Digital

  • Torben Heimann Torben Heimann Improve Digital

"key differences between the U.S. and the german market" Rajeev Goel, Co-Founder and CEO of PubMatic

  • Rajeev Goel PubMatic

"Uns trennen auch keine Welten mehr zu Zalando" - Interview mit Dr. Kai Wawrzinek

  • Dr. Kai Wawrzinek Goodgame Studios

Photos