d3con 2021 - Videos and presentations

A different kind of football

• Martin Drust FC St. Pauli

Moderation: Inken März

Creativity, campaigns and technology: Reality and visions in the area of Lufthansa Marketing Communication

• Moritz Dammas The Goodfellows
• Claudia Dreismann Lufthansa

Moderation: Lothar Krause

Social Media Out of Control

• Niels Klamma Lexus
• Sarah Mooslechner The&Partnership Germany

Moderation: Inken März PDF Download (d3con 2021 Social Media Out Of Control - 9.8 MB)

Smart strategies vs Roadblocks within a business: How can we move forward more quickly?

• Jenny Fleischer Ottobock
• Timo Baumgarten univativ
• Ralf Strauss Marketing Tech Lab / Deutscher Marketing Verband

Moderation: Julia Schössler

Quality Boost for Programmatic Advertising

• Jenny Görlich
• Maria von Scheel-Plessen Keynote Speaker & Digital Expert
• Simone Bremser Deutsche Telekom

Moderation: Jenny Gruner

How can we get more transparency for our agencies?

• Henrik Schulte DSM
• Erik Siekmann Digital Forward

Moderation: Raoul Fischer

Agency managing directors panel

• Nadine Bruer OMD Hamburg
• Siamac Rahnavard Echte Liebe
• Kia Zolfaghari VIVALU
• Julian Simons Mediaplus Realtime
• Marion Heine spring brand ideas

Moderation: Jens Jokschat

Marketing organization – What do efficient team structures in innovative startups look like?

• Florian Heinemann Project A

Moderation: Inken März

From Classified Ads to Performance Marketing

• Andreas Durth Studienkreis

Moderation: Inken März PDF Download (d3con 2021 Von Kleinanzeigen Zu Performance Marketing - 1.1 MB)

d3con Advertisers Day Award Ceremony

Moderation: Inken März

B2B Advertisers' Strategy

• Carsten Sichler thyssenkrupp Industrial Solutions
• Anastasia Albert Xentral

Moderation: Eric Hall PDF Download (d3con 2021 B2B Advertisers Strategy Carsten Sichler - 2.9 MB) PDF Download (d3con 2021 B2B Advertisers Strategy Anastasia Albert - 5.6 MB)

Simply Better together: Von der Persona zu care plus

• Patrick Dörfler Echte Liebe

Moderation: Susanne Hohenschuh PDF Download (d3con 2021 Simply Better Together Von Der Persona Zu Care Plus - 1.0 MB)

DOUGLAS Partner Program - The way to the platform and the results in online marketing.

• Max Melching Douglas

Moderation: Danuta Florczyk

Performance Marketing Pros

• Philipp Klösel Fashion ID
• Christian Leihner Unilever
• Sven Hasselmann Deutsche Bahn

Moderation: Danuta Florczyk

Creativity as a Source of Competitive Advantage

• Fernando Machado Activision Blizzard

Moderation: Justin Lebbon

Digital Out-of-home as a campaign strategy leading medium

• Franziska Rettberg Nespresso Deutschland

Moderation: Inken März

Experts' Panel: Programmatic 2021

• Lars Schlimbach Deutsche Post
• Karin Libowitzky Accenture Song
• Klaus Ludemann Outbrain
• Robert Scharni Smartclip

Moderation: Julia Schössler

Leading Advertisers Strategy

• Dagmar Wallat GFN
• Jenny Görlich
• Katrin Tubbesing edding
• Simone Bremser Deutsche Telekom

Moderation: Ralf Scharnhorst

Brands and platforms panel

• Burkhard Henn Raisin
• Patrick Ratzke Machineseeker Group
• Sven Hasselmann Deutsche Bahn
• Pierre Strubelt LOVOO

Moderation: Erik Siekmann

Publisher's business model for the '20s

• Kerstin Schiefelbein Cobranded Studio
• Holm Münstermann Google
• Bernd Hellermann G+J Digital Media
• Robert Blanck Axel Springer National Media
• Dirk Freytag Content Pass
• Christian Lindenau Finya

Moderation: Alexander Schott

International Experts' Panel

• Cadi Jones Beeswax
• Sam Tomlinson PwC
• Joanna Burton ID5
• Matt O'Neill The Media Trust

Moderation: Justin Lebbon

Transparency in programmatic advertising – 4 sides of the same coin

• Arianna Zappala EMP Merchandising
• Sabine Schmidt Webedia
• Zoja Paskaljevic SELECTWORK
• Marcel Heuer ANKOMM

Moderation: Christoph Berg

Programmatic Advertising with the Amazon DSP

• Frazer Locke Amazon Ads

Moderation: Inken März

Innovation Track

• Devina Popat Trend-Tech-Trade
• Engin Ergün 4BRO
• Simon Hecker 4.screen
• Simon Kvist Gaulshøj Adnami

Moderation: Raoul Fischer PDF Download (d3con 2021 Innovation Track Engin Erguen - 9.0 MB) PDF Download (d3con 2021 Innovation Track Simon Kvist Adnami - 4.0 MB) PDF Download (d3con 2021 Innovation Track Simon Hecker 4screen - 4.8 MB)

d3con Award Ceremony

Moderation: Inken März

The long year Zero

• Daniel Knapp IAB Europe

Moderation: Oliver von Wersch

Future focus Brand Safety and Brand Suitability

• Oliver Hülse Integral Ad Science
• Stefan Blumenthal zeotap
• Florian Brill Teads

Moderation: Oliver von Wersch

E-privacy, cookieless browsers and other challenges for business models in digital marketing

• Christoph Bauer ePrivacy
• Robert Sindlinger OneTrust
• Bernd Fauser Google
• Thomas Bindl EuGD

Moderation: Ralf Strauss

How technology is changing the publishing landscape

• Michael Siegler tisoomi
• Abdelkader Barjiji Ströer
• Lasse Nordsiek Equativ
• Ekkehardt Schlottbohm PubMatic

Moderation: Alexander Schott

From linear TV to the digital moving image

• Andreas Billker Pringles DACH bei Kellogg

Moderation: Kolja Brosche

Data Best Practice

• Stefan Bornemann wetter.com
• Andrea Heumann Thalia Buch & Medien
• Markus Harant XXXLdigital
• Matthias Schwarte Globetrotter Ausrüstung
• Marie-Kristin Peters adlicious

Moderation: Ina Börner PDF Download (d3con 2021 Data Best Practice Wetter De Stefan Bornemann - 2.0 MB) PDF Download (d3con 2021 Data Best Practice Globetrotter Und Adlicious - 2.6 MB)

Supply path optimization instead of all-powerful algorithms?

• Abdelkader Barjiji Ströer
• Siamac Rahnavard Echte Liebe

Live-Podcast with the founder of Outfittery Julia Bösch

• Julia Bösch Outfittery

Moderation: Erik Siekmann

The winners and the losers among the advertisers

• Erik Siekmann Digital Forward

PDF Download (d3con 2021 Die Winner Und Loser Unter Den Advertisern - 4.9 MB)

In-housing for advertisers revisited: A retrospective & forecast

• Fabian Göbel The Nunatak Group
• Lena Sperfeld The Nunatak Group

PDF Download (d3con 2021 Inhousing Fuer Advertiser Revisited Eine Retrospektive Ausblick - 2.1 MB)

BurdaForward on the most innovative way to future-proof the use of data to protect user privacy

• Carsten Sander BurdaForward
• Philipp Neubert Permutive

Why retail media targeting and measurement is so compelling to advertisers and what you need to know to get started

• Kolja Brosche LiveRamp / SkillProjects
• Thomas Rudelle Carrefour Links

PDF Download (d3con 2021 Why Retail Media Targeting And Measurement Is So Compelling To Advertisers - 2.0 MB)

The world of universal consent: live use cases with OneTrust and HABA Family Group

• Stephan Köhler OneTrust
• Lukas Rottleb OneTrust
• Sandra Hofmann HABA Family Group
• Jörg Helferich Helferich.io

How to Fight The Grinch's Bots This Holiday Season

• Chris Brown HUMAN

Publishing experts fire-side chat

• Alwin Viereck United Internet Media

Moderation: Alexander Schott

The straight path to launch in the US

• Hossein Houssaini C.R.O. Partners & Ho/Pe Advisory

Psychographic Influencer Targeting: When dynamite and eyeliner make a perfect match.

• Joost van Treeck Hochschule Fresenius
• Tobias Schiwek WE ARE ERA

The Power of Data – a decisive factor for quicker decision making

• Bernd Schlösser Treasure Data
• Jan-Boyke Seemann Treasure Data

Lessons from 2021: Continuing to Drive Campaign Performance in 2022

• Jakob Gomersall DoubleVerify

PDF Download (d3con 2021 Was Uns Das Jahr 2021 Gelehrt Hat Die Kampagnen Performance 2022 Weiter - 2.3 MB)

Future-proof Performance Marketing: How RTL approaches data silos in its own marketing and what needs to be considered

• Jonathan Norde Mediengruppe RTL Deutschland
• Leonhard Engel Mediengruppe RTL Deutschland
• Niki Felsenreich Adverity

The Next Age of Brand Safety

• Leonhard Sauer PubMatic
• Sabine Schmidt Webedia

Moderation: Eric Hall

Programmatic Native for Agencies and Brands

• Bastian Krüger Outbrain
• Till Derksen Outbrain

PDF Download (d3con 2021 Programmatic Native Fuer Agenturen Und Brands - 2.3 MB)

PAYBACK Programmatic

• Benedikt Schmitt-Homann PAYBACK

Programmatic planning in Audio of Things

• Matthias Schenk RMS

PDF Download (d3con 2021 Programmatische Planung Im Audio Of Things - 3.5 MB)

#audiomeetsdata: Successful best practice data strategies for publishers in the post-cookie era

• Thomas Kabke-Sommer Crossplan Deutschland
• Douglas Cryns Salesforce Datorama

PDF Download (d3con 2021 Audiomeetsdata Erfolgreiche Datenstrategien Aus Der Praxis Fuer Publisher - 1.7 MB) PDF Download (d3con 2021 Audiomeetsdata Erfolgreiche Datenstrategien Aus Der Praxis Fuer Publisher Doug Cryns - 12.2 MB)

Display advertising market in Germany - quo vadis?

• Peter Kautz Statista Q

Moderation: Ralf Scharnhorst

IAB Tech Lab – Standards Agenda 2021

• Oliver von Wersch nxt statista

PDF Download (d3con 2021 IAB Tech Lab Agenda 2021 - 3.4 MB)