adality, a part of Bertelsmann Marketing Services, offers an innovative solution for data-driven marketing with its Data Clean Room Services. By connecting high-quality offline data with the online world, adality enables efficient data collaboration for online marketers and advertisers. Highest data security is ensured through a patented system in collaboration with TÜV Rheinland, guaranteeing the protection of first-party data. With high matching rates for activation, analysis, collaboration, and monetization, adality provides comprehensive functionality for effective digital marketing. With 50 years of experience in data-driven business models and exclusive interfaces, we take data-driven marketing strategies to the next level.
Adform is the most powerful and safe media buying platform in the world. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies and publishers, to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers.
AudienceProject is a leading SaaS company empowering advertisers to make confident marketing decisions and reach their audience more effectively based on independent and comprehensive cross-media measurement.
The company has pioneered cross-media audience measurement for over 15 years by delivering unified audience insights across completely separate media channels using best-in-class technology and robust statistical research practices.
AudienceProject's cross-media measurement platform enables advertisers to continuously measure the reach and frequency of their campaigns across the open web, social media, online video, connected TV and linear TV and gain insight into the total and incremental reach for each channel, supporting both campaign planning and optimisation.
The Swiss MarTech company cptr specialises in engagement advertising. Through innovative technology, cptr ensures that advertising messages are not only displayed, but actively noticed.
The company optimises the entire marketing funnel - from awareness to conversion - and operates on a performance-based billing model: costs are only incurred when user interaction is proven. With its cookieless server-side tracking solution, fusedeck®, cptr guarantees complete traffic transparency, leading to significantly more leads and improved budget efficiency.
By merging with Wagawin Europe, cptr expands its presence and services for clients in Germany.
More information can be found here: cptr.com
DeutschlandCard is one of the largest commerce media platforms in Germany. It connects consumers, brands, and retailers in a totally new and data-based manner directly and very efficiently. DeutschlandCard has more than 16 million users and enables highly personalized D2C campaigns both onsite and offsite. So, it is ideal for brands in the FMCG industry seeking to increase their reach, sales, and awareness by way of direct communication with shoppers. The platform offers unique insight into the consumers’ actual purchasing behavior thanks to a comprehensive preference database and innovative functions such as a receipt scanner: Advertisers can thereby address target groups extremely precisely and steer and evaluate customized offers directly and across retailers. DeutschlandCard thus offers a unique solution that effectively brings together brands and consumers and links marketing with commerce in a measurable and intelligent fashion.
More information can be found here: www.deutschlandcard.de
DoubleVerify (“DV”) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.
More information can be found here: doubleverify.com
Google's mission is to organize the world's information and make it universally accessible and useful. Making AI helpful for everyone is the most profound way to advance this mission. Google approaches this in a bold and responsible way, working together with others. With products like Search, Maps, Gmail, Chrome, Gemini, the Pixel smartphones and watches or platforms such as YouTube, Google plays a meaningful role in the daily lives of billions of people. Google has been operating in Germany since 2001 and now employs more than 2,500 people at its four locations in Hamburg, Berlin, Munich and Frankfurt. Together with local partners, Google Germany is working on numerous digitalization projects, for example in the areas of education, retail, infrastructure, sustainability or data protection. At the Google Safety Engineering Center (GSEC) in Munich, Google builds products and features that are secure by default and private by design. And with communication solutions, a Cloud Data Center near Frankfurt and two cloud regions with a focus on increased efficiency and sustainability, Google supports companies in Germany in their digital transformation process. Google is a subsidiary of Alphabet Inc.
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers.
More information can be found here: www.indexexchange.com
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California with offices worldwide. Learn more at www.liveramp.com.
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people.
We deliver relevant audiences at scale and on quality publisher inventory thanks to our exclusive data, which is meticulously collected and crafted from millions of self-declared customer surveys, enriched with billions of impactful data points, and refined by AI. This results in audience insights and performance not available through any other adtech platform.
Founded in 2014, Ogury is a global organization with a diverse team of 500+ people across 19 countries.
PAYBACK is Germany's leading loyalty program and its multichannel marketing platform has an enormous reach of over 32 million active customers and 13 million PAYBACK app users. As an innovative tech company, PAYBACK has been relying on data-driven marketing with AI for many years and can efficiently and effectively provide customers of its more than 700 partner companies (including Aral, Amazon, C&A, Decathlon, dm, Edeka, Fressnapf, Netto, Otto, TUI,...) with the right offer at the right time via the right channel. The PAYBACK app acts as a link between brick-and-mortar and online retail. It combines a bundle of services such as points collection, redemption, coupons, gaming and mobile payment. The app has already received many awards for its added value and user-friendly application, including the “most customer-friendly app 2024”. PAYBACK is an 18-time “Top Employer”.
Permutive’s Audience Platform puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy.
Permutive enables publishers to develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports.
In unlocking the true value of their audience, Permutive's customers drive direct deals, win more RFPs, and secure repeat business with advertisers.
Permutive is trusted by the world’s largest publishers including News Corp, Hearst, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Unify
Founded in Helsinki in 2014, we have emerged beyond the Nordics and now collaborate with over 3,000 publishers across 9 markets.
At Readpeak, we are redefining the content-driven advertising landscape to empower brands to connect with their audiences and to create value for premium media and journalism. Our mission is to make premium digital native easily available for brands and agencies. We empower brands to drive engaging content-driven campaigns that deliver outstanding engagement with low risk.
Our programmatic self-service platform (DSP) gives brands full control of their storytelling native campaigns in the cookieless world. Through an intuitive UX we provide access to our pre-curated programmatic inventory, real-time reporting and optimization tools that drive superior results.
With us, what you see is what you get. We’re transparent and focused on delivering future-proof, cookieless solutions that benefit everyone: advertisers, publishers and readers alike.
More information can be found here: www.readpeak.com
StackAdapt is a multi-channel programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory, and publisher partners.
TripleLift is the Creative SSP, transforming digital advertising with innovative technology and immersive ad formats. From web to CTV and retail media, we connect advertisers with consumers in meaningful ways while empowering publishers to maximize revenue. As the largest minority-owned SSP, we deliver value-driven outcomes that support diversity and drive the future of digital advertising.
About Vistar Media: Vistar Media is the home of out-of-home (OOH). Out there, in the streets, ad space intersects time and place. It’s a part of life. OOH campaigns inform, entertain, attract - and they can change the course of someone’s afternoon. At Vistar Media, we facilitate that serendipity hundreds of thousands of times a day Our goal is simple: to help marketers leverage OOH’s unique ability to motivate and delight. Persuade and captivate. Stand out and blend in. Through our truly intelligent platform that hosts the world’s most extensive OOH inventory, we provide the scale, data and expertise that allow brands to capture a better kind of attention. We believe that OOH is both timeless and future-proof. Why? Because it speaks to the human need to look up and around, but it’s always evolving and improving, infusing novelty into everyday life and opening up new opportunities. With Vistar, OOH is not only the most enduring channel in media, it’s also getting better every day. We’ll see you out there.
Welect is an AdTech company that operates the leading platform for choice-driven advertising. Self-determined advertising consumption results in effective advertising targeting with high addressability, regardless of consent rejection and AdBlock usage. Welect works with a portfolio of over 220 sites and delivers very large reach in many target groups.
XING Marketing Solutions gives companies the opportunity to advertise products, services, and job openings both on the XING platform and beyond. The major advantage: all campaigns are based on real, up-to-date first-party user data. Whether native Content Ads, Display Ads in the Audience Network, or emails sent straight to your audience’s inboxes—XING provides the right formats for both B2B and B2C, enabling you to reach decision-makers in a professional environment. Often without any minimum budget—perfect for flexible, high-impact campaigns. For more information, visit werben.xing.com.
About NEW WORK SE
NEW WORK SE is committed to creating a better working world. With its two strong brands—XING, the job network, and kununu, the employer review platform—it aims to become the leading recruiting partner in the German-speaking market. By bringing candidates and companies together, it helps professionals find greater job satisfaction and businesses succeed through the right talent. Headquartered in Hamburg, the company employs around 1,200 people at additional sites including Vienna and Porto. For more information, visit www.new-work.se/ and nwx.new-work.se/.
YouTube is the number one video platform in Germany and home to a vibrant ecosystem of brands, creators and fans. According to Gemius, YouTube reaches 10M people aged 18-29 per month, which is higher than all other major social platforms. On connected TV, people in Germany aged 14-59 spend 19 minutes per day watching YouTube, higher than any linear TV station. The platform supports advertisers in achieving their individual goals across the entire sales funnel for all target groups and age groups, powered by Google AI. YouTube Shorts has over 70 billion daily views from over 2 billion registered users per month worldwide. YouTube, LLC. is based in San Bruno, California (USA) and is a subsidiary of Google, LLC.
More information can be found here: www.youtube.com
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