Commerce media and retail media are coalescing, with cross-retail first-party data combining real shopping with online behavior. Learn how data-based D2C marketing precisely steers the customer journey, addresses target groups in a targeted manner and thereby achieves measurable results throughout the entire purchasing process.

People's interests are constantly changing and are characterized by their individuality.  In online marketing, this means that data is often inaccurate. In this masterclass, you learn how to use Choice-Driven Advertising (CDA) to access the latest primary data from people at any time in order to take your advertising campaign to the next level.

Unlock the full potential of your content strategy with Bazaarvoice’s exclusive masterclass, Maximise Your Content Strategy: From Reach to Revenue. In today’s competitive digital landscape, a well-rounded content approach is key to driving engagement, building trust, and ultimately boosting conversions.

Join us as we explore how to craft a powerful content strategy that blends diverse content types, resonates with your audience, and delivers impact across every consumer touchpoint. You’ll learn how to:

✅ Source the right creators – Identify and collaborate with creators who authentically align with your brand to enhance credibility and engagement.
✅ Activate communities – Harness the power of engaged communities to amplify your brand’s message and drive organic reach.
✅ Leverage existing organic content – Discover how to tap into user-generated content (UGC) to strengthen brand trust and social proof.
✅ Repurpose content throughout the funnel – Strategically adapt content for every stage of the customer journey, from awareness to conversion.
✅ Measure ROI – Gain actionable insights into the performance of your content and optimize for maximum return.

This session is designed to transform your content approach into a revenue-driving engine. Don’t miss this opportunity to elevate your brand’s impact!

Programmatic advertising is undergoing a profound transformation. Traditionally, the buy-side has driven the evolution of programmatic transactions—controlling data, measurement, optimisation, and performance strategies. However, the sell-side is now stepping into a more influential role, leveraging innovative solutions and powerful data capabilities to reshape the ecosystem. This shift brings both opportunities and challenges, particularly as curation redefines how digital media is bought and sold.
 

Join Andrew Casale, President and CEO of Index Exchange, in an exclusive conversation with Dirk Freytag, President of BVDW, as they explore the current and future state of programmatic advertising in Germany and beyond. They’ll discuss how rapid industry changes—especially the rise of AI, curation, and streaming TV—will be shaping marketer and agency strategies, the key challenges ahead, and the new opportunities emerging in the digital advertising landscape.

Don’t miss this insightful discussion on the innovations and trends defining the future of digital advertising—plus a chance to ask your questions directly to an adtech CEO at the end of the session

In order to find out where your marketing budget actually has an impact, modern marketing mix modeling (MMM) is essential. Google's open source solution Meridian sets new standards. We explain how Meridian enables innovative budget decisions and offers a practical guide for a successful entry into MMM. In addition, TRKKN, one of the first certified Meridian partners in German-speaking countries, will tell us more about its experiences with Meridian.

How can advertisers effectively replace lost reach and impact as linear TV viewing continues to decline? Learn how EssenceMediacom has used AudienceProject’s cross-media measurement solution to evaluate and optimise its media investments and maximise the reach and impact of a recent campaign by Postbank that ran across TV, CTV and online video.
 

Creative is the most powerful driver of advertising success—up to 70% of campaign performance depends on it. In today’s evolving retail media landscape, standing out requires more than just the right placements; it demands engaging, dynamic, and shoppable ad experiences.

In this session, we’ll explore:

Why creative innovation is essential for off-site retail media success

How the TripleLift + Amazon partnership is redefining creative commerce

Case studies that showcase the impact of high-quality creative

Actionable insights for brands, agencies, and retailers

Join us to discover how creative-driven strategies can enhance engagement, boost performance, and maximize outcomes in retail media.

Advertising is at a crossroads: privacy regulations are tightening, AI is evolving, and standard ad formats no longer engage audiences. Learn how C Wire is redefining programmatic advertising with AI-powered targeting, cookieless solutions, and high-impact creative formats—paving the way for a privacy-first, engaging ad experience.

Is artificial intelligence still an evolution - or has it long been a revolution? In programmatic advertising, the answer is clear: AI is the backbone of innovation and is fundamentally changing how campaigns are planned, optimised, target groups are reached and success is measured. But how do brands utilise the full potential of AI? Find out how automated workflows, data-driven analyses and creative AI are shaping the future of digital advertising - more efficient, smarter, more transparent.

In the privacy-first advertising world, first-party data is the key to successful retail media. But how can brands and retailers use it securely and with maximum reach offsite? In this masterclass, we present an exciting case on how to maximize ratings and use first-party data effectively with Data Clean Rooms Matching.

Discover how curation is transforming the advertising landscape in this workshop with Magnite. Explore the growing influence of data, particularly commerce media, in driving value creation across the digital media ecosystem.

This session is tailored for publishers and curators aiming to unlock the full potential of their unique assets and generate incremental demand, as well as advertisers seeking streamlined access to audiences across high-quality and contextually aligned inventory to deliver more targeted campaigns.

Walk away equipped with an enhanced understanding of actionable strategies to combine premium inventory, unique data and audience insights for maximum impact. This masterclass will be followed by a Q&A with Moritz Hoffmann, Managing Director of Retail
Media at Pilot Group.

Collaboration through the use of data & technology is the key to keeping the customer-agency relationship on track even in times of crisis, increased expectations and pressure to succeed.  

This masterclass shows how data-driven, effective marketing works for the cruise company TUI Cruises in cooperation with EssenceMediacom.

In 2025, media effectiveness is paramount for brand and performance advertisers alike. In this session, Andreas Neu, Lead Integrated Solutions Director, and Jakob Gomersall, Sr. Enterprise Sales Director, will showcase the impact of dynamic AI activation on campaign effectiveness and CPMs. Discover how groundbreaking technologies like DV Scibids AI are setting the new standard for advertising performance.

Balancing effective targeting, creativity and respecting consumer data rights is an opportunity to redefine trust in the digital age. Join Ogury and T&Pm as they explore the power of precise and qualified targeting in the privacy-first era.

How can campaigns be made more efficient and their impact maximised? In this masterclass, we will use specific studies and practical examples to show how the combination of high-quality environments, 1st-party data and high-impact formats significantly increases advertising impact. Find out which strategies leading leading advertisers are already using successfully and which best practices can be can be derived from this.

How can marketers help shift consumer awareness toward a better future? In this masterclass, we will explore how marketing can drive change and position brands as ambassadors for positive transformation while still promoting products and services.

At the virtual fireside, publisher marketers will discuss their current challenges and solutions. How can the programmatic setup be optimized? Which technologies deliver the best results? And which factors are decisive for 1st party data? The experts will provide insights into their strategies and share their experiences. Participants are welcome to ask questions and share their own insights.