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MAIN STAGE
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STAGE II
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MASTERCLASSES
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MASTERCLASSES II
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08:30
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09:20
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09:30
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10:30
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10:30
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11:00Panel discussion
Leading Advertisers Strategy
Leading advertisers discuss their strategies and successes on the subject of adtech and programmatic. What technologies, what strategies do they use and what successes have they achieved with them?
Presentation:
Ralf Scharnhorst Scharnhorst Media, m42m -
11:45Panel discussion
Data-Driven Retail Media? The role of data analysis and automation in retail marketing
Discover the transformative power of Data-Driven Retail Media! How can data analytics and automation revolutionize retail marketing and enable targeted, effective advertising campaigns?
Presentation:
Kolja Brosche LiveRamp / SkillProjects
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12:30
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13:30Panel discussion
Cooking Up Success: Programmatic for Digital Advertising in the Food Industry?
How can the food industry enable effective advertising strategies and customer loyalty through personalized approaches and precise targeting
Silke Reuter Adelholzener Alpenquellen Eloy Gut COLLIDE beverages & more Johannes Zerger Goodlife CompanyPresentation:
Gunnar Brune Tricolore Marketing -
14:15Panel discussion
State of the art DOOH 2025: Data-driven, programmatic, effective and wide-reaching
Presentation:
Lothar Krause VEVE
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Panel discussion
14:15 Performance Marketing Pros
Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
Presentation:
Thorsten Meffert DB Cargo
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15:00
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15:30Panel discussion
Survival or superfluous? The future of creative agencies in the age of AI
In a digital marketing landscape that is increasingly defined by AI and automation, creative agencies are faced with the question: how can they secure their relevance and added value in the long term? Our panel discusses whether brand building, creativity and innovation will still require human expertise in the future - or whether AI-supported tools will soon make the agency industry redundant.
Presentation:
Arnd Schröder Firsthand Digital -
16:15Panel discussion
B2B-Advertisers Strategy
Leading B2B marketing managers demonstrate and discuss their strategies and marketing technology setups.
Presentation:
Ina Börner NO DIRTY TALK -
17:00Panel discussion
The power of algorithms - Can AI redefine programmatic advertising?
Presentation:
Björn Radde T-Systems International -
17:45
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Panel discussion
15:30 d3con Creation Awards
These leading creative agencies each present a case together with a client that revolves around their own imagination and inventiveness. It's all about exciting storytelling, innovative ideas and interesting backgrounds - there are no limits to imagination or creativity!
Who will convince the jury and earn the d3con creation Award 2025?Presentation:
Eric Hall Halls of ... -
Panel discussion
16:45 Game On: Innovative approaches for brands to conquer the global gaming community
Experts will show how brands are using creative strategies to appeal to the global gaming community. Case studies and trends that build authentic relationships with gamers and encourage engagement will be discussed.
Presentation:
Sabrina Kraft Growth Specialist for E-Commerce