08:30	Welcome The doors open at 8.30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20	MAIN STAGE:   Opening A short welcome from the organisers. Tessa Stamer d3con Robert Fey d3con
09:30	MAIN STAGE: Presentation In preperation Patrick Hillebrand CocaCola Presentation: Inken März d3con
10:00	STAGE II: Presentation "It's the idea, stupid!" Why impact needs creativity. Diether Kerner FischerAppelt Presentation: Steffi Landerer d3con
10:00	MASTERCLASSES: Presentation Commerce Media: Powerful D2C marketing with cross-retailer first-party data Commerce media and retail media are coalescing, with cross-retail first-party data combining real shopping with online behavior. Learn how data-based D2C marketing precisely steers the customer journey, addresses target groups in a targeted manner and thereby achieves measurable results throughout the entire purchasing process. DR. Julia Vogel DeutschlandCard Bastian Wahl DeutschlandCard Presentation: Yvonne Wodzak Agentur Frau Wenk +++
10:00	MASTERCLASSES II: Presentation The Rise of CTV: Winning in the Streaming Era Linear TV is declining as viewers shift to streaming. This masterclass explores the power of CTV advertising, its precision targeting, measurable impact, and role in multi-channel strategies to help brands maximise reach and engagement in the digital-first world. David von Hilchen StackAdapt
10:30	Coffee Break  Enjoy coffee and cake and make new contacts with d3con visitors and exhibitors.
11:00	MAIN STAGE: Panel discussion Leading Advertisers Strategy Leading advertisers discuss their strategies and successes on the subject of adtech and programmatic. What technologies, what strategies do they use and what successes have they achieved with them? Simone Bremser Deutsche Telekom Sven Hasselmann Deutsche Bahn Presentation: Ralf Scharnhorst Scharnhorst Media, m42m
11:00	STAGE II: Panel discussion The Programmatic Perspective for 2025 This panel, hosted by IAB Europe's Programmatic Trading Committee, will delve into two pressing issues: promoting responsible media practices and trading in the new addressability era. They will discuss what it means for advertisers, publishers, and consumers alike. Join us for a forward-looking discussion on creating a sustainable and privacy-centric programmatic ecosystem, ensuring transparency and trust in digital advertising. Andrea Wieseke Ogury Frau Anna-Lena Mikoteit-Zerb Kleinanzeigen.de GmbH Renate Höber Google Sarah Ostkamp Unilver Presentation: Jörg Vogelsang IAB Europe / 101con
11:00	MASTERCLASSES: Presentation Advertising success with real-time and the best user signals People's interests are constantly changing and are characterized by their individuality.  In online marketing, this means that data is often inaccurate. In this masterclass, you learn how to use Choice-Driven Advertising (CDA) to access the latest primary data from people at any time in order to take your advertising campaign to the next level. Olaf Peters-Kim Welect Daniel Zoels Welect Julia Liebl Mindshare Laura Sergioli Mindshare
11:00	MASTERCLASSES II: Presentation In preparation Erik Siekmann Digital Forward
11:30	MASTERCLASSES: Presentation In preparation Presentation: Yvonne Wodzak Agentur Frau Wenk +++
11:35	MASTERCLASSES II: Presentation Masterclass Samsung Ads
11:45	MAIN STAGE: Panel discussion Data-Driven Retail Media? The role of data analysis and automation in retail marketing Discover the transformative power of Data-Driven Retail Media! How can data analytics and automation revolutionize retail marketing and enable targeted, effective advertising campaigns? Nadine Kamski L'Oréal Björn Wolak dmr Advertising Nico Winkelhaus PAYBACK Christian Raveaux REWE Group Lena Schütze Douglas Marketing Solutions Presentation: Kolja Brosche LiveRamp / SkillProjects
11:45	STAGE II: Panel discussion Sustainable Advertising 2025 Where does the digital advertising ecosystem stand in the transformation towards greater sustainability in March 2025? What strategies can advertisers, agencies, media and marketers implement together? What role do technology, data and AI play in this? These and many other questions will be discussed in this expert panel. Marion Kölling Scope3 Dr. Andrea Malgara Mediaplus Carsten Sander Brand Community Network Daniel Pölkemann Media Impact Lars Zirpins LOGOCOS Sophia Rödiger 1KOMMA5° Presentation: Eric Hall Halls of ...
12:00	MASTERCLASSES: Presentation Keine Angabe Masterclass Bazaarvoice  Presentation: Yvonne Wodzak Agentur Frau Wenk +++
12:30	Lunch Break Enjoy the food and make new contacts with the visitors and exhibitors of the d3con.
13:30	MAIN STAGE: Panel discussion Cooking Up Success: Programmatic for Digital Advertising in the Food Industry? Cookies no longer taste good to you? How can the food industry enable effective advertising strategies and customer loyalty through personalised approaches and precise targeting? Eloy Gut COLLIDE beverages & more Johannes Zerger Goodlife Company Presentation: Gunnar Brune Tricolore Strategy / Narrative Impact
13:30	STAGE II: Panel discussion Agency managing directors panel How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers? Anja Jeremias pilot Agenturgruppe Kathrin Franssen OMD Tobias Henning PIA Advertising Jonas Kofahl-Kraatz Weischer.JvB. Yvonne Niesar Mindshare Presentation: Daniel Distler Podcast Marketing Pioneers
13:30	MASTERCLASSES: Presentation Masterclass Index Exchange Presentation: Yvonne Wodzak Agentur Frau Wenk +++
13:30	MASTERCLASSES II: Presentation Keine Angabe Retail media data used for insights, measurement and activation Kolja Brosche LiveRamp / SkillProjects
14:05	MASTERCLASSES: Presentation Masterclass Google Presentation: Yvonne Wodzak Agentur Frau Wenk +++
14:05	MASTERCLASSES II: Presentation Masterclass Capture Media
14:15	MAIN STAGE: Panel discussion State of the art DOOH 2025: data-driven, programmatic, effective and wide-reaching DOOH remains on course for growth! With growth, new ideas and challenges are constantly emerging. Experts on the panel will discuss the latest trends and technologies in DOOH, including programmatic, interactive and data-driven approaches. Laura Katharina Hentschel It Works Group Tom Laband adsquare Philipp Graf L'Oréal Markus Harant XXXLdigital Maximilian Meyer Scalable Capital Presentation: Lothar Krause VEVE
14:15	STAGE II: Panel discussion Performance Marketing Pros Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today? Stefan Matyjasiak Alpha Industries Uwe Schüder (Flying Uwe) Smilodox Sven Hasselmann Deutsche Bahn Carl-Frederic Korn Krüger Dirndl Marc Hammerschmidt Weightwatchers Presentation: Thorsten Meffert DB Cargo
14:40	MASTERCLASSES: Presentation The Future of TV: How Cross-Media Measurement is Driving Media Effectiveness for Postbank How can advertisers effectively replace lost reach and impact as linear TV viewing continues to decline? Learn how EssenceMediacom has used AudienceProject’s cross-media measurement solution to evaluate and optimise its media investments and maximise the reach and impact of a recent campaign by Postbank that ran across TV, CTV and online video.   Michaela Schmitz Audience Project Bastian Luetz EssenceMediacom Presentation: Yvonne Wodzak Agentur Frau Wenk +++
14:40	MASTERCLASSES II: Presentation Retail media in the upper and lower funnel - PAYBACK and Nestlé Purina show what an efficient media strategy looks like! With 32 million active customers, 12 million app users and over 4 million “points-earning” transactions per day, PAYBACK is an immensely strong player in the commerce media market. As a data-driven marketing expert, the market-leading loyalty program offers great opportunities to implement retail media strategies holistically and thus plays a decisive role in increasing efficiency and optimizing retail media. Using a best case, Rouven Aretz (PAYBACK), Sandra Kühn (Nestlé Purina) & Kerstin Büchner (Nestlé Purina) will show how retail media campaigns can be successfully implemented in upper and lower funnel media strategies. A targeted approach to the target group is at the center of the strategy. Rouven Aretz PAYBACK Kerstin Büchner Nestlé Purina Sandra Kühn Nestlé Purina
15:00	MAIN STAGE:   Coffee Break Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.
15:00	STAGE II:   Coffee Break Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.
15:10	MASTERCLASSES:   Coffee Break Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.
15:10	MASTERCLASSES II:   Coffee Break Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.
15:30	MAIN STAGE: Panel discussion Survival or superfluous? The future of creative agencies in the age of AI In a digital marketing landscape that is increasingly defined by AI and automation, creative agencies are faced with the question: how can they secure their relevance and added value in the long term? Our panel discusses whether brand building, creativity and innovation will still require human expertise in the future - or whether AI-supported tools will soon make the agency industry redundant. Verena Letzner Serviceplan NEO Florian Gießmann SOULMATES Brand Communication Diether Kerner FischerAppelt Sacha Moser FOUNDRY Daniela Pöhnl VASATASCHRÖDER Presentation: Arnd Schröder Verivox
15:30	STAGE II: Panel discussion From idea to success: strategies of founders in digital marketing Founding in digital marketing: success strategies for the future. Successful founders from the digital marketing industry talk about the journey from idea to successful company. What challenges need to be overcome? How can founders develop innovative business models and grow successfully in a constantly changing market? Melvyn Wittwer Inkster Daniel Schröder Stronger Lukas Flöer met[ads] Johannes Sörensen ahead Arndt Groth SceneContext.ai Presentation: Eric Hall Halls of ...
15:30	MASTERCLASSES: Presentation Competitive advantage DATA - how to revolutionize your marketing strategy with real-time data about the competition! Where does the competitive strategy show up online? How do you get all the information on profitable products, advertising channels and budgets - from Google, Meta to TV? Have you thought about using the competition as a lever? In this slot you will find out what data is available, what your dashboard looks like and how you can use it to dominate the market. Sabrina Kraft MARKETLEAD Presentation: Yvonne Wodzak Agentur Frau Wenk +++
15:30	MASTERCLASSES II: Presentation Keine Angabe Masterclass Triplelift Marco Dohmen Triplelift
16:00	MASTERCLASSES: Presentation In preparation Presentation: Yvonne Wodzak Agentur Frau Wenk +++
16:00	MASTERCLASSES II: Presentation In preparation
16:15	MAIN STAGE: Panel discussion Artificial intelligence as the key to data-based strategy and decision-making in the marketing world Artificial intelligence is playing an increasingly central role in the marketing world, far beyond creative applications such as the generation of texts or images. This panel is dedicated to the specific uses of AI in data-driven areas of marketing: how does AI help with the analysis of complex data volumes, media planning and strategic decision-making? Experts will discuss practical examples, including prediction models for target group behaviour, automated media planning tools and AI-supported logic systems for optimizing marketing budgets. Markus Caspari Dentsu Germany GmbH Karin Libowitzky Accenture Song Silke Reuter Adelholzener Alpenquellen Leon Ruddat Snocks Dirk Schlünz 1. FC Nürnberg Marketing GmbH Presentation: Ina Börner NO DIRTY TALK
16:30	STAGE II: Presentation No more boring ads, as Nissan has linked 3D OOH and FOOH. Lukas Flöer met[ads] Claudio Steffen Nissan Center Europe Presentation: Steffi Landerer d3con
16:30	MASTERCLASSES II: Presentation In preparation
16:45	STAGE II: Panel discussion Game On: Innovative approaches for brands to conquer the global gaming community Experts will show how brands are using creative strategies to appeal to the global gaming community. Case studies and trends that build authentic relationships with gamers and encourage engagement will be discussed. Louisa Lerdo Tabbler Andreas Billker Pringles / Kellanova Bruno Kollhorst Techniker Krankenkasse Presentation: Sabrina Kraft MARKETLEAD
17:00	MAIN STAGE: Panel discussion The power of algorithms - Can AI redefine programmatic advertising? From automated ad placement to predictive campaign optimisation. AI will become an indispensable part of the current and future advertising process. Leading experts will take us through the latest developments. Alvaro Cabral Nestlé André Rolfes Popken Fashion Group Carsten Rauh Microsoft Advertising Sascha Dolling Mediaplus Realtime & stv. Vorsitzender der Fokusgruppe Programmatic Advertising im BVDW Philipp Seuss Rotkäppchen-Mumm Timo Benzin Google Presentation: Björn Radde T-Systems International
17:00	MASTERCLASSES: Presentation In preparation Presentation: Yvonne Wodzak Agentur Frau Wenk +++
17:00	MASTERCLASSES II: Presentation In preparation
17:45	MAIN STAGE:   d3con Speaker Awards Ceremony Vote in our app for the most inspiring, charismatic or innovative speakers. The top three speakers on the Main Stage will receive a Speaker Award.
18:00	NETWORKING & DRINKS
18:15	Advertisers Day Beerpong Tournament powered by adbility media

09:00	Welcome The doors open at 9.00 am - so you can start networking over your first coffee or find yourself a good seat.
09:20	MAIN STAGE:   Opening A short welcome from the organisers. Inken März d3con
09:30	MAIN STAGE: Presentation Changing loyalty: How digitalization and generational change are transforming loyalty programs How can an established loyalty program be successfully transformed digitally without losing loyal customers? Budni shows how the transition from a traditional loyalty card to a digital solution is successful - across generations and in a customer-oriented way. Using personas, different expectations are highlighted, successful measures are presented and key learnings from the digital transformation are shared. Lena Beeken budni Handels- & Service GmbH Co. KG Michaela Koßel Budni
10:00	STAGE II: Presentation The new era of retail media - creating value beyond performance To retail media or not to retail media, that’s the question—or is it? In 2025, the answer is clearer than ever: retail media is the driving force behind strong, customer-centric marketing and continues to outpace traditional channels. The right choices define success—brands can either follow or lead. With 70K+ campaigns for fashion, beauty, and lifestyle brands across Europe, powered by deep insights from 50M+ Zalando customers, we help brands craft exciting marketing strategies and build love brands, on Zalando and beyond. Heike Lari Zalando Partner Marketing Services
10:00	MASTERCLASSES: Presentation Masterclass Adform
10:00	MASTERCLASSES II: Presentation In preparation
10:30	Coffee Break Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.
11:00	MAIN STAGE: Panel discussion Experts Panel: Programmatic 2025 Leading experts in the industry discuss the latest challenges and trends.  Magdalena Pusch FRAMEN Christina Ballhorn highfivve Simon Mundt WALTER Corinna Hohenleitner Criteo Michael Fuhrmann DoubleVerify Presentation: Colin Marotzke schoesslers
11:00	STAGE II: Panel discussion Publisher Summit reloaded Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?  Robert Blanck Axel Springer National Media Christoph Rüttgers Kölner Stadt-Anzeiger Medien Christian Lindenau Finya Robert Kosubek Gruner + Jahr / RTL Deutschland Mike Klinkhammer AutoScout24 Presentation: Kai-Hinrich Renner schoesslers
11:00	MASTERCLASSES: Presentation From retail data to revenue: data clean rooms and the art of first-party data activation In the privacy-first advertising world, first-party data is the key to successful retail media. But how can brands and retailers use it securely and with maximum reach offsite? In this masterclass, we present an exciting case on how to maximize ratings and use first-party data effectively with Data Clean Rooms Matching. Florian Bole adality
11:00	MASTERCLASSES II: Presentation Keine Angabe Privacy Sandbox: Unlocking New Privacy-Enhancing Capabilities with Ogury Hear the latest updates from Chrome’s Privacy Sandbox initiative. Learn how the Shared Storage API works – a versatile, privacy-preserving API for cross-site measurement or personalization use cases. Discover how Ogury uses the Shared Storage API at scale for Personalized Advertising. Lidia Schneck Google Sven May Google Jan Heumüller Ogury
11:30	MASTERCLASSES II: Presentation In preparation
11:35	MASTERCLASSES: Presentation Masterclass Magnite Johannes Paysen Magnite
11:45	MAIN STAGE: Panel discussion From Data to Decisions - Optimizing Programmatic Campaigns through Advanced Measurement and Attribution Techniques How can we further optimize our advertising campaigns through precise measurement and attribution? Experts discuss the strategies and tools to effectively analyze data, measure the success of campaigns and make informed decisions that support marketing goals. Svenja Müller Hurra.com Annemarie Besenthal Pandora Christian Bachem MARKENDIENST Florian Glashoff ABOUT YOU Meinolf Meyer Google Presentation: Ralf Scharnhorst Scharnhorst Media, m42m
11:45	STAGE II: Presentation The Emperor's Digital Clothes How the viewer effect, diffusion of responsibility and groupthink influence our digital campaigns. And why it takes a “devil's advocate” to stand up for media diversity. Norman Wagner Utiq Presentation: Steffi Landerer d3con
12:00	STAGE II: Panel discussion Panic or fantasy? - Publishers' plans with AI and other channels Quo vadis media? Is artificial intelligence seen as the enemy or does AI open doors? But which ones? And what seduction techniques are publishers using? Aren't Tik Tok & Co the future of communication? And do we still need to talk about first parties? A discussion about the challenges facing publishers. Christine Nieland Chefkoch Viktoria Renner OZMOZE Mark-Olaf Winter SPIEGEL Media Norman Wagner Utiq Presentation: Jochen Kalka schoesslers
12:10	MASTERCLASSES: Presentation Masterclass Integral Ad Science
12:10	MASTERCLASSES II: Presentation Keine Angabe Elevating Brand Preference: How Rituals Sakura’s AI-Optimized DOOH Campaign Drove Exceptional Uplift in Germany
12:30	Lunch Break Enjoy the food and make new contacts with the visitors and exhibitors of the d3con.
13:30	MAIN STAGE: Panel discussion CTV Unplugged - Exploring Programmatic Opportunities in the Connected TV Era From personalised ads to innovative targeting strategies. How programmatic advertising is shaping the future of television and changing the way brands interact with their audiences. Carol Starr Paramount Florian Lormes airtango media Jan-Philipp Wachsmuth OTTO Lasse Nordsiek Equativ Ava Decker PIA Media Bernd Fauser Google Presentation: Benjamin Bunte esome
13:30	STAGE II: Panel discussion Big Tech, Big Politics - What advertisers should consider when implementing technical campaigns in 2025 Economic and political factors have a considerable influence on the quality of media content. Programmatic advertising has extensive possibilities to respond to this. In our panel discussion with proven industry experts, we will explore the question of what advertisers need to consider today for reliable campaign playout. Markus Pins ablida Prof. Dr. Joost van Treeck CRONBACH Dirk von Borstel Virtual Minds Alina Vonnemann Integral Ad Science Carsten Becker Omnicom Media Group Germany Presentation: Sascha Dolling Mediaplus Realtime & stv. Vorsitzender der Fokusgruppe Programmatic Advertising im BVDW
13:30	MASTERCLASSES: Presentation Enhancing Media Effectiveness with AI In 2025, media effectiveness is paramount for brand and performance advertisers alike. In this session, Andreas Neu, Lead Integrated Solutions Director, and Jakob Gomersall, Sr. Enterprise Sales Director, will showcase the impact of dynamic AI activation on campaign effectiveness and CPMs. Discover how groundbreaking technologies like DV Scibids AI are setting the new standard for advertising performance.
13:30	MASTERCLASSES II: Presentation In preparation
14:00	MASTERCLASSES II: Presentation In preparation
14:05	MASTERCLASSES: Presentation Masterclass Ogury
14:15	MAIN STAGE: Panel discussion Listening to the Future: The Role of Programmatic in Audio and Voice Advertising Evolution With the rise of voice assistants and audio streaming, audio advertising is becoming increasingly important. Industry experts discuss the role of programmatic advertising and how data-driven approaches create personalized listening experiences and overcome challenges.  Carolin Heise Spotify Nina Wüst Acast Christian Schalt RTL Radio Deutschland Andreas Schilling audioscale Presentation: Nils Kopnarski NO DIRTY TALK
14:15	STAGE II: Panel discussion Global Markets Experts  Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK? Alina Enache CocaCola Kateryna Smelyanskyy Nestlé Kai Herzberger Meta Kasper Klit Pandora John Tigg Index Exchange Presentation: Ryan Nelsen StackAdapt
14:30	MASTERCLASSES: Presentation In preparation
15:00	Coffee Break Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.
15:30	MAIN STAGE: Panel discussion Beyond cookies - Targeted advertising in a cookie-free world First-party data, contextual targeting or trusted third-party providers? What lies ahead without cookies? Which technologies and approaches will be of great importance in the future? Mathias Elsässer PwC Jens Depenau GroupM Competence Center GmbH Florian Brill Affinity Marco Kersch adality GmbH - part of Bertelsmann Marketing Services Sebastian Korz DocMorris Andreas Sierts adform Presentation: Cosma Nouschirvan PwC
15:30	STAGE II: Presentation Data Best Practice Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns. Marco Gilly Mawave Roland Hanke T&Pm Germany Sarah Ostkamp Unilver Frau Wiebke Utzig PHD Presentation: Oliver Busch Author - Angel - Advisor
15:30	MASTERCLASSES: Presentation In preparation
15:30	MASTERCLASSES II: Presentation In preparation
16:00	MASTERCLASSES II: Presentation In preparation
16:15	MAIN STAGE: Presentation d3con Innovation Award 2025 Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
16:15	STAGE II: Panel discussion Guide to data protection and compliance in marketing Ulrich Hegge European netID Foundation Dirk Freytag Content Pass Presentation: Christian Bachem MARKENDIENST
16:20	MASTERCLASSES: Presentation Publisher Experts Fireside Chat At the virtual fireside, publisher marketers will discuss their current challenges and solutions. How can the programmatic setup be optimized? Which technologies deliver the best results? And which factors are decisive for 1st party data? The experts will provide insights into their strategies and share their experiences. Participants are welcome to ask questions and share their own insights. Björn Wendler WallDecaux Jenny Schweneker RND Carsten Sander Brand Community Network Presentation: Alexander Schott MediaMarktSaturn | Admanagerforum
16:30	MASTERCLASSES II: Presentation In preparation
17:00	MAIN STAGE: Panel discussion Summary Panel d3con 2025 Ina and Ralf summarize the highlights of d3con 2025 together with a few exciting guests and give an outlook for the coming year. Presentation: Ralf Scharnhorst Scharnhorst Media, m42m Ina Börner NO DIRTY TALK
17:00	STAGE II: Panel discussion Live Podcast
17:00	MASTERCLASSES: Presentation In preparation Dirk Freytag Content Pass Christine Nieland Chefkoch
17:00	MASTERCLASSES II: Presentation In preparation
17:45	MAIN STAGE: Presentation d3con Speaker Awards Ceremony Vote in our app for the most inspiring, charismatic or innovative speakers. The top three speakers on the Main Stage will receive a Speaker Award.
18:00	End of d3con 2025