08:30	Welcome The doors open at 8.30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20	MAIN STAGE:   Opening A short welcome from the organizer.
09:30	MAIN STAGE: Presentation In preparation Patrick Hillebrand CocaCola
10:00	STAGE II: Presentation "It's the idea, stupid!" Why impact needs creativity. Diether Kerner FischerAppelt
10:00	MASTERCLASSES: Presentation In preparation
10:00	MASTERCLASSES II: Presentation In preparation
10:30	Coffee Break Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.
11:00	MAIN STAGE: Panel discussion Leading Advertisers Strategy Leading advertisers discuss their strategies and successes on the subject of adtech and programmatic. What technologies, what strategies do they use and what successes have they achieved with them? Simone Bremser Deutsche Telekom Sven Hasselmann Deutsche Bahn Presentation: Ralf Scharnhorst Scharnhorst Media, m42m
11:00	STAGE II: Panel discussion In preparation
11:00	MASTERCLASSES: Presentation Advertising success with real-time and the best user signals People's interests are constantly changing and are characterized by their individuality.  In online marketing, this means that data is often inaccurate. In this masterclass, you learn how to use Choice-Driven Advertising (CDA) to access the latest primary data from people at any time in order to take your advertising campaign to the next level. Otto Schmidt Welect Mandy Schneider Welect
11:00	MASTERCLASSES II: Presentation In preparation
11:30	MASTERCLASSES: Presentation In preparation
11:30	MASTERCLASSES II: Presentation In preparation
11:45	MAIN STAGE: Panel discussion Data-Driven Retail Media? The role of data analysis and automation in retail marketing Discover the transformative power of Data-Driven Retail Media! How can data analytics and automation revolutionize retail marketing and enable targeted, effective advertising campaigns? Björn Wolak DocMorris Jessica Wegner Douglas Marketing Solutions Nico Winkelhaus PAYBACK Nadine Kamski L'Oréal Christian Raveaux REWE Group Presentation: Kolja Brosche LiveRamp / SkillProjects
12:30	Lunch Break Enjoy the food and make new contacts with the visitors and exhibitors of the d3con.
13:30	MAIN STAGE: Panel discussion Cooking Up Success: Programmatic for Digital Advertising in the Food Industry? How can the food industry enable effective advertising strategies and customer loyalty through personalized approaches and precise targeting Silke Reuter Adelholzener Alpenquellen Eloy Gut COLLIDE beverages & more Johannes Zerger Goodlife Company Presentation: Gunnar Brune Tricolore Marketing
13:30	STAGE II: Panel discussion Agency managing directors panel How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers? Tobias Henning PIA Advertising Anja Jeremias Pilot Gruppe Presentation: Daniel Distler Podcast Marketing Pioneers
13:30	MASTERCLASSES: Presentation In preparation
13:30	MASTERCLASSES II: Presentation In preparation
14:00	MASTERCLASSES: Presentation In preparation
14:00	MASTERCLASSES II: Presentation In preparation
14:15	MAIN STAGE: Panel discussion State of the art DOOH 2025: Data-driven, programmatic, effective and wide-reaching Tom Laband adsquare Philipp Graf L'Oréal Laura Hentschel It Works Group Presentation: Lothar Krause VEVE
14:15	STAGE II: Panel discussion Performance Marketing Pros Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today? Stefan Matyjasiak Alpha Industries Uwe Schüder (Flying Uwe) Smilodox Sven Hasselmann Deutsche Bahn Presentation: Thorsten Meffert DB Cargo
14:30	MASTERCLASSES: Presentation In preparation
15:00	Coffee Break Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.
15:30	MAIN STAGE: Panel discussion Survival or superfluous? The future of creative agencies in the age of AI In a digital marketing landscape that is increasingly defined by AI and automation, creative agencies are faced with the question: how can they secure their relevance and added value in the long term? Our panel discusses whether brand building, creativity and innovation will still require human expertise in the future - or whether AI-supported tools will soon make the agency industry redundant. Florian Gießmann SOULMATES Verena Letzner Serviceplan NEO Marco Safavi-Hir VASATASCHRÖDER Presentation: Arnd Schröder Firsthand Digital
15:30	STAGE II: Panel discussion d3con Creation Awards These leading creative agencies each present a case together with a client that revolves around their own imagination and inventiveness. It's all about exciting storytelling, innovative ideas and interesting backgrounds - there are no limits to imagination or creativity!  Who will convince the jury and earn the d3con creation Award 2025? Presentation: Eric Hall Halls of ...
15:30	MASTERCLASSES: Presentation In preparation
15:30	MASTERCLASSES II: Presentation In preparation
16:00	MASTERCLASSES: Presentation In preparation
16:00	MASTERCLASSES II: Presentation In preparation
16:15	MAIN STAGE: Panel discussion B2B-Advertisers Strategy Leading B2B marketing managers demonstrate and discuss their strategies and marketing technology setups. Presentation: Ina Börner NO DIRTY TALK
16:30	STAGE II: Presentation In preparation Lukas Flöer met[ads]
16:30	MASTERCLASSES II: Presentation In preparation
16:45	STAGE II: Panel discussion Game On: Innovative approaches for brands to conquer the global gaming community Experts will show how brands are using creative strategies to appeal to the global gaming community. Case studies and trends that build authentic relationships with gamers and encourage engagement will be discussed. Bruno Kollhorst Techniker Krankenkasse Andreas Billker Pringles DACH bei Kellogg Paul Ramser Jägermeister Presentation: Sabrina Kraft Growth Specialist for E-Commerce
17:00	MAIN STAGE: Panel discussion The power of algorithms - Can AI redefine programmatic advertising? Alvaro Cabral Lopez de la Cerda Nestlé Tobias Lange Popken Fashion Group Presentation: Björn Radde T-Systems International
17:00	MASTERCLASSES: Presentation In preparation
17:00	MASTERCLASSES II: Presentation In preparation
17:45	MAIN STAGE:   d3con Speaker Awards Ceremony
18:00	NETWORKING & DRINKS

09:00	Welcome The doors open at 9.00 am - so you can start networking over your first coffee or find yourself a good seat.
09:20	MAIN STAGE:   Opening A short welcome from the organizer.
09:30	MAIN STAGE: Presentation In preparation
10:00	STAGE II: Presentation Publisher Keynote
10:00	MASTERCLASSES: Presentation In preparation
10:00	MASTERCLASSES II: Presentation In preparation
10:30	Coffee Break Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.
11:00	MAIN STAGE: Panel discussion Experts Panel: Programmatic 2024 Leading experts in the industry discuss the latest challenges and trends.  Martin Pichler gutefrage Simon Mundt WALTER Werkzeuge Salzburg Presentation: Julia Schössler schoesslers
11:00	STAGE II: Panel discussion Publisher Summit reloaded Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?  Robert Blanck Axel Springer National Media Christoph Rüttgers Kölner Stadt-Anzeiger Medien Christian Lindenau Finya Presentation: Stefan Krüger Cocodibu
11:00	MASTERCLASSES: Presentation In preparation
11:00	MASTERCLASSES II: Presentation In preparation
11:30	MASTERCLASSES: Presentation In preparation
11:30	MASTERCLASSES II: Presentation In preparation
11:45	MAIN STAGE: Panel discussion From Data to Decisions - Optimizing Programmatic Campaigns through Advanced Measurement and Attribution Techniques How can we further optimize our advertising campaigns through precise measurement and attribution? Experts discuss the strategies and tools to effectively analyze data, measure the success of campaigns and make informed decisions that support marketing goals. Christian Bachem MARKENDIENST Svenja Schick Hurra.com Florian Glashoff About You Annemarie Besenthal Pandora Presentation: Ralf Scharnhorst Scharnhorst Media, m42m
11:45	STAGE II: Presentation The Emperor's Digital Clothes How the viewer effect, diffusion of responsibility and groupthink influence our digital campaigns. And why it takes a “devil's advocate” to stand up for media diversity. Norman Wagner Utiq
12:00	STAGE II: Panel discussion Panic or fantasy? - Publishers' plans with AI and other channels Quo vadis media? Is artificial intelligence seen as the enemy or does AI open doors? But which ones? And what seduction techniques are publishers using? Aren't Tik Tok & Co the future of communication? And do we still need to talk about first parties? A discussion about the challenges facing publishers. Mark-Olaf Winter SPIEGEL Media Norman Wagner Utiq Viktoria Renner OZMOZE Presentation: Jochen Kalka schoesslers
12:00	MASTERCLASSES: Presentation In preparation
12:30	Lunch Break Enjoy the food and make new contacts with the visitors and exhibitors of the d3con.
13:30	MAIN STAGE: Panel discussion CTV Unplugged - Exploring Programmatic Opportunities in the Connected TV Era Florian Lormes airtango Presentation: Sabrina Kraft Growth Specialist for E-Commerce
13:30	STAGE II: Panel discussion In preparation
13:30	MASTERCLASSES: Presentation In preparation
13:30	MASTERCLASSES II: Presentation In preparation
14:00	MASTERCLASSES: Presentation In preparation
14:00	MASTERCLASSES II: Presentation In preparation
14:15	MAIN STAGE: Panel discussion Listening to the Future: The Role of Programmatic in Audio and Voice Advertising Evolution With the rise of voice assistants and audio streaming, audio advertising is becoming increasingly important. Industry experts discuss the role of programmatic advertising and how data-driven approaches create personalized listening experiences and overcome challenges.  Carolin Heise Spotify Christian Schalt RTL Radio Deutschland Andreas Schilling audioscale Presentation: Nils Kopnarski NO DIRTY TALK
14:15	STAGE II: Panel discussion Global Markets Experts Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK? Celeny Da Silva MarketMakers Alina Enache CocaCola Kateryna Smelyanskyy Nestlé
14:30	MASTERCLASSES: Presentation In preparation
15:00	Coffee Break Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.
15:30	MAIN STAGE: Panel discussion Beyond cookies - Targeted advertising in a cookie-free world First-party data, contextual targeting or trusted third-party providers? What lies ahead without cookies? Which technologies and approaches will be of great importance in the future? Mathias Elsässer PwC Presentation: Cosma Nouschirvan PwC
15:30	STAGE II: Presentation Data Best Practice Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns. Presentation: Oliver Busch Author - Angel - Advisor
15:30	MASTERCLASSES: Presentation In preparation
15:30	MASTERCLASSES II: Presentation In preparation
16:00	MASTERCLASSES II: Presentation In preparation
16:15	MAIN STAGE: Presentation d3con Innovation Award 2025 Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
16:15	STAGE II: Panel discussion Guide to data protection and compliance in marketing Ulrich Hegge European netID Foundation Dirk Freytag Content Pass Presentation: Christian Bachem MARKENDIENST
16:15	MASTERCLASSES: Presentation Publisher Experts Fireside Chat Presentation: Alexander Schott MediaMarktSaturn | Admanagerforum
16:30	MASTERCLASSES II: Presentation In preparation
17:00	MAIN STAGE: Panel discussion Summary Panel d3con 2025 Ina and Ralf summarize the highlights of d3con 2025 together with a few exciting guests and give an outlook for the coming year. Presentation: Ralf Scharnhorst Scharnhorst Media, m42m Ina Börner NO DIRTY TALK
17:00	STAGE II: Panel discussion Live Podcast
17:00	MASTERCLASSES: Presentation In preparation
17:00	MASTERCLASSES II: Presentation In preparation
17:45	MAIN STAGE: Presentation d3con Speaker Awards Ceremony