AudienceProject is a leading SaaS company empowering advertisers to make confident marketing decisions and reach their audience more effectively based on independent and comprehensive cross-media measurement.

The company has pioneered cross-media audience measurement for over 15 years by delivering unified audience insights across completely separate media channels using best-in-class technology and robust statistical research practices.

AudienceProject's cross-media measurement platform enables advertisers to continuously measure the reach and frequency of their campaigns across the open web, social media, online video, connected TV and linear TV and gain insight into the total and incremental reach for each channel, supporting both campaign planning and optimisation.

"We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, vibrant Mumbai and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC."

PAYBACK is Germany's leading loyalty programme and, with its multichannel marketing platform, has the enormous reach of over 31 million active customers and 11.5 million PAYBACK app users.



As an innovative tech company, PAYBACK has been relying on data-driven marketing with AI for many years and can efficiently and effectively provide the customers of its 700 partner companies (e.g. Aral, C&A, Decathlon, dm, Fressnapf, in 2025 also Edeka, Amazon, Otto,…) with the right offer at the right time via the right channel. The PAYBACK app acts as a link between brick-and-mortar and online retail. It combines a bundle of services such as points collection, redemption, coupons and mobile payment. The app has already received many awards for its added value and user-friendly application, including "Most customer-friendly app 2023". PAYBACK is a 17-time "Top Employer".

Welect is an AdTech company that operates the leading platform for choice-driven advertising. Self-determined advertising consumption results in effective advertising targeting with high addressability, regardless of consent rejection and AdBlock usage. Welect works with a portfolio of over 220 sites and delivers very large reach in many target groups.

XING Marketing Solutions offers companies modern advertising formats that successfully place messages in a professional environment. Through specific targeting based on real user data and effective communication strategies - from native advertising to integrated campaigns - companies reach relevant target groups.




About NEW WORK SE

NEW WORK SE is committed to a more fulfilling working world with its brands, services and products. Founded as the professional network openBC, the company was renamed XING in 2006 and NEW WORK SE in 2019. Hence the company's name also reflects its firm commitment to a better working life - New Work is the visible brand for all of the company's activities. The company is headquartered in Hamburg and also employs its total of around 1,900 people at other locations from Munich to Vienna to Porto. For more information, visit http://www.new-work.se and https://nwx.new-work.se/.