AudienceProject is a leading SaaS company empowering advertisers to make confident marketing decisions and reach their audience more effectively based on independent and comprehensive cross-media measurement.
The company has pioneered cross-media audience measurement for over 15 years by delivering unified audience insights across completely separate media channels using best-in-class technology and robust statistical research practices.
AudienceProject's cross-media measurement platform enables advertisers to continuously measure the reach and frequency of their campaigns across the open web, social media, online video, connected TV and linear TV and gain insight into the total and incremental reach for each channel, supporting both campaign planning and optimisation.
Welect is an AdTech company that operates the leading platform for choice-driven advertising. Self-determined advertising consumption results in effective advertising targeting with high addressability, regardless of consent rejection and AdBlock usage. Welect works with a portfolio of over 220 sites and delivers very large reach in many target groups.
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