adality is an adtech company within Bertelsmann Marketing Services, with a focus on data-driven marketing and privacy-first targeting. By intelligently connecting offline and online data, adality enables CRM activation, cookieless geotargeting, and precise, privacy-compliant audience targeting — independent of third-party cookies.

Its modular product portfolio is designed for publishers, advertisers, retailers with strong CRM systems, loyalty programs, media companies, and agencies. The core solutions cover the entire value chain: from secure data matching and efficient data collaboration to cross-channel activation across more than 20 digital channels.

Technologically, adality combines deep offline-to-online data integration with a powerful identity graph, cookieless and GDPR-compliant geotargeting, and scalable cross-channel activation. This combination significantly reduces media waste and creates a future-proof, independent targeting model for advertisers and publishers alike.

A key differentiator is adality’s technological independence from IP addresses and third-party identifiers. adality operates across the DACH region, delivering sustainable performance in a post-cookie world.

C Wire is an Agentic Advertising Platform built for what comes after cookies and AI.
We help brands and agencies turn strategy into performance by transforming real brand inputs into live, activation-ready personas and matching them to the moments that actually matter.

Our first agent, MatchPersona™, converts landing pages, briefs, and brand signals into transparent, explainable personas that activate across the open web—no IDs, no black boxes. The result: smarter reach, higher attention, and measurable outcomes where traditional targeting fails.

Next up, MatchCreative™ brings the same agentic logic into the creative layer, aligning message, format, and context automatically to drive impact, not just impressions.

If you’re serious about outcomes in a privacy-first world and curious what agentic advertising looks like in practice: let’s book a conversation.
Meet C Wire at d3con and see it live.

DeutschlandCard is an independent commerce media platform and a smart shopping companion that delivers benefits to users through relevant offers and services—online and offline, all bundled in one app. The company connects consumers and advertisers and enables both onsite and offsite personalized D2C communication. With comprehensive shopper insights and features such as the receipt scanner, brands and retailers gain deep insights into consumers’ purchasing behavior. By combining transaction data, digital brochure interactions, online purchases, and product searches, target audiences can be addressed with high precision and activated across channels and retailers—delivering proven impact on awareness, engagement, and sales. DeutschlandCard brings together media, data, and commerce to enable more efficient campaigns, more relevant communication, and measurable business results.

DV is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.

More information can be found here: doubleverify.com

emetriq takes programmatic advertising to a next level and makes it more relevant, more targeted, and more equitable. As a subsidiary of Deutsche Telekom, it leverages the largest German data pool to develop data-driven solutions that enhance efficiency in media buying. This includes high-quality and expansive target audience segments for intelligent targeting. The innovative technology "emetriq Multi-ID" enables cross-device and privacy-compliant user identification. With "Synthetic Audiences," emetriq is redefining the future of digital customer engagement by allowing advertisers to utilize their 1st-party data in a differentiated, secure, and cross-platform manner. Through "TV Reach+," emetriq increases the incremental reach of TV campaigns based on MagentaTV data. Additionally, emetriq manages programmatically traded campaigns and social media buying for Deutsche Telekom.

Google's mission is to organize the world's information and make it universally accessible and useful. Making AI helpful for everyone is the most profound way to advance this mission. Google approaches this in a bold and responsible way, working together with others. With products like Search, Maps, Gmail, Chrome, Gemini, the Pixel smartphones and watches or platforms such as YouTube, Google plays a meaningful role in the daily lives of billions of people. Google has been operating in Germany since 2001 and now employs more than 2,500 people at its four locations in Hamburg, Berlin, Munich and Frankfurt. Together with local partners, Google Germany is working on numerous digitalization projects, for example in the areas of education, retail, infrastructure, sustainability or data protection. At the Google Safety Engineering Center (GSEC) in Munich, Google builds products and features that are secure by default and private by design. And with communication solutions, a Cloud Data Center near Frankfurt and two cloud regions with a focus on increased efficiency and sustainability, Google supports companies in Germany  in their digital transformation process. Google is a subsidiary of Alphabet Inc.

Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers.

More information can be found here: www.indexexchange.com

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

The It Works Group is the leading independent agency in public media.

Increasing mobility, new mobility concepts, and networked communication are changing our everyday lives. Germany is on the move - and we help our clients understand how their brands need to be communicated in public spaces in order to remain relevant.
Data- and geo-based technologies enable the development of extraordinary and synergistic media strategies in all areas of public media: OOH, DOOH, mobile, and digital advertising formats. We analyze the perfect location, the right mix of advertising media, and the timing of our clients' campaigns.
We provide neutral and independent support to all types of agencies and advertisers – from consulting and optimization to booking and monitoring.
With Locatrics®, the It Works Group has developed a powerful adtech platform that enables programmatic planning and purchasing of all out-of-home media from a single tool. The service is aimed at professional media buyers from agencies and direct customers. The It Works Group is primarily active in Germany and currently employs around 130 people.

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. 
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California with offices worldwide. Learn more at www.liveramp.com.

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Ogury is a global adtech company delivering omnichannel advertising solutions to brands, agencies, and publishers by targeting personas. Its AI-powered, end-to-end platform unites audience insight, planning, and activation in one seamless environment, enabling marketers to reach and engage consumers across all digital touchpoints with precision and consistency. Founded in 2014, Ogury operates in 18 countries with a team of over 500 people.

With more than 18 million products and over 34,000 brands, OTTO is the largest German online retailer. As part of the internationally operating Otto Group headquartered in Hamburg, OTTO employs 5,300 people across Germany. In the 2024/25 financial year, OTTO generated a turnover (GMV) of over 7 billion euros. Around 6,200 partners sell their products on the OTTO marketplace. Additionally, OTTO offers data-driven advertising solutions for marketplace partners, suppliers, and non-endemic customers through its own advertising provider, OTTO Advertising. For more information, visit https://www.otto.de/unternehmen/en and https://advertising.otto.de/en/ .

Seedtag uses advanced AI to deliver privacy-compliant advertising at scale. As a pioneer of neuro-contextual advertising, Seedtag goes beyond traditional contextual approaches such as keywords and categories. Instead, Seedtag recognizes deeper signals of interest, intent, and emotion and creates tailored audiences aligned with brand objectives. The AI activates these insights in optimized full-funnel campaigns across premium CTV, video, and open web inventory.
Founded in 2014, Seedtag is headquartered in New York and Madrid and employs over 700 people worldwide in EMEA, LATAM, North America, and APAC.

StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth.

For further information, visit www.stackadapt.com.

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.
Thousands of advertisers run on Realize, Taboola’s ad platform, reaching more than 600M daily active users across leading publishers like ESPN and NBC, while global brands such as Samsung and Xiaomi rely on Taboola’s technology to expand audiences and revenue, enabling Realize to leverage exclusive code-on-page data and specialized algorithms, delivering unmatched visibility and scale

Vistar Media is the home of OOH.

Out there, in the streets, ad space intersects time and place. It’s a part of life. OOH campaigns inform, entertain, attract - and they can change the course of someone’s afternoon. At Vistar Media, we facilitate that serendipity hundreds of thousands of times a day.

Our goal is simple: to help marketers leverage OOH’s unique ability to motivate and delight. Persuade and captivate. Stand out and blend in. Through our truly intelligent platform that hosts the world’s most extensive OOH inventory, we provide the scale, data, and expertise that allow brands to capture a better, gentler kind of attention.

We believe that OOH is both timeless and future-proof. Why? Because it speaks to the human need to look up and around, but it’s always evolving and improving, infusing novelty into everyday life and opening up new opportunities. With Vistar, OOH is not only the most enduring channel in media, it’s also getting better every day. 

We'll see you out there.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

YouTube is the number one video platform in Germany and home to a vibrant ecosystem of brands, creators and fans. According to Gemius, YouTube reaches 10M people aged 18-29 per month, which is higher than all other major social platforms. On connected TV, people in Germany aged 14-59 spend 19 minutes per day watching YouTube, higher than any linear TV station. The platform supports advertisers in achieving their individual goals across the entire sales funnel for all target groups and age groups, powered by Google AI. YouTube Shorts has over 70 billion daily views from over 2 billion registered users per month worldwide. YouTube, LLC. is based in San Bruno, California (USA) and is a subsidiary of Google, LLC.

More information can be found here: www.youtube.com