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Speaker: Florian Heinemann

Florian Heinemann

Florian Heinemann

Project A

Florian Heinemann is a founding partner at Berlin-based early stage VC Project A, where he is responsible for marketing, CRM and business intelligence. Prior to his current role, he was a managing director at Rocket Internet (2007-2012). At Rocket, he was instrumental in building Zalando, Global Fashion Group and eDarling/Affinitas. Prior to Rocket, Florian was co-founder/managing director at JustBooks/AbeBooks (1999-2002, exit to Amazon) and a co-founder of the online marketplace antibodies-online.com. Florian has been an investor and business angel in close to 100 startups including Trivago (seed investor), Zalando (founding investor), Home24 (founding investor), CityDeal (founding investor), Audibene (seed investor), Affinitas/eDarling (founding investor), ClassPass (early stage investor), Mimi (seed investor), Bitbond (seed investor) and Movinga (early stage investor). Moreover, he has been a member of several boards, e.g. of Internet Stores and About You. Florian holds a PhD in innovation management and entrepreneurship from the RWTH Aachen and a Master’s degree in business administration from WHU Koblenz. He has been a visiting scholar at the Wharton School and a fellow of the German National Merit Foundation.

Auf früheren d3cons in folgenden Tracks vertreten:

  • 2021 AD ROUNDTABLES: Performance Marketing Roundtable
  • 2021 AD MAIN STAGE: Marketing organization – What do efficient team structures in innovative startups look like?

  • 2019 UNIVERSITY:

  • 2019 UNIVERSITY:

  • 2017 STAGE II: Future for publishers

  • 2017 STAGE II: Agency and Service Provider Challenge

  • 2017 WORKSHOPS: Top advertisers' roundtable
  • 2016 MAIN STAGE: Entrepreneurs' panel

  • 2016 WORKSHOPS: Top advertisers' roundtable
  • 2015 STAGE II: Entrepreneurs' Panel

  • 2015 MAIN STAGE: Using RTA for a holistic customer address

  • 2014 STAGE II: Entrepreneurs' Panel

  • 2014 MAIN STAGE: Experts Panel: Where is the industry heading?

  • 2013 STAGE II: Panel: Business perspectives on the display targeting market

  • 2013 MAIN STAGE: Advertiser best practice: Data driven display advertising from an advertiser's view

  • 2012 TRACK 1: Unternehmer-Panel: Welche unternehmerischen Chancen und Risiken stecken im Thema Data Driven Display?

  • 2012 TRACK 1: Advertiser best practice: Data driven display advertising from an advertiser's view

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