Speaker: Jan-Philipp Thomas
Jan-Philipp is a media kid through and through. He took his first steps at Publicis Media, where he looked after major international clients from the automotive and FMCG sectors. This was followed by a move to the client side, where he was responsible for touchpoint analysis and budget allocation as well as the conception and planning of classic media channels at Vodafone's Brand division. During his time there, he provided communications support for the market launch of the current 5G mobile communications standard and the company merger with Unitymedia. Since the beginning of 2021, Jan-Philipp and his team have been responsible for touchpoints, media planning, media analytics and leaflet distribution at ALDI SOUTH. His work focuses on data-driven media, the closer integration of touchpoints and the expansion of communicative fields of action to include innovative touchpoints and topics such as voice or gaming.