Speaker: Arne Steinmetz
Arne Steinmetz acts as General Director Client Services, Data & Ad Operations for Ad Alliance. His area of responsibility includes IO and programmatic advertising for TV, ATV, print and all digital genres, as well as the Ad Alliance's Ad Technology Stack including data solutions. Until 2019, as Executive Director Digital, Arne managed the programmatic advertising, ad tech and publisher management departments at G+J e|MS and helped shape the marketer’s transition into Ad Alliance. Previously, he held various positions at arvato mobile and Gruner + Jahr in the areas of mobile entertainment, mobile advertising and ad technology.