Speaker: Christian Eisenblätter
Christian Eisenblätter
Integral Ad Science
I've been working in the Programmatic Advertising industry for a little over 6 years. First I had the chance to see the publisher and marketer world from the inside for 1 year and learned everything about programmatic monetization of inventory. Then I switched to the DSP and trading desk side for almost 5 years. The combination of technical, analytical and the not to be forgotten human component, made me enthusiastic about Programmatic from the beginning. Now, at IAS, I am responsible for ensuring that advertisers and media buyers know all the ways and means to make Programmatic Advertising efficient, transparent and of high quality.
