Speaker: Kasper Skou
Kasper is a ‘programmatic native’ joining wunderloop in 2007 and becoming its Chief Product Officer. After 3 years with this European veteran of behavioral targeting Kasper left to co-found Semasio with CTO Thomas Rask Thomsen. Together they are creating a new paradigm in programmatic advertising by using natural language processing and machine learning to do true DATA-driven advertising, not the OPINION-driven advertising of the previous 15 years. Semasio works for global media agency groups, global advertisers and premium publishers internationally.