Speaker: Nadine Muhr
I started my career in a media agency responsible for Paid Search. After 2 years I transferred quickly in to the tech side of digital advertising and executed as technical Project Manager MarTech Projects such as the implementation of the Google Marketing Plattform for a retailer in southern Germany. After 4 years I transitioned to a consulting company, where MarTech, especially the usage of Data Management Plattforms, where at the core of my tasks. Since 2020 I am responsible for the Unilever Cloud for the DACH region and I am also part of Unilever Data Strategy ,which also entail the evaluation of possibilities, how we can utilize our data best in cooperation with other tech vendors and publishers.