Speaker: Vanessa Streit
Vanessa specialised in web analytics during her master's degree in media management. As a media consultant at S-Communication Services GmBH, she planned and implemented national campaigns in nearly all digital advertising channels. Here, she focused on instrumentalising new data to drive advertising efficiency. She has several years of experience in social media, display, video and programmatic advertising. Since October 2022, Vanessa has been responsible for the expansion of data-driven national communication for the Sparkasse brand as a Data Consultant & Analyst. In this course she provides daily campaign data via Power-Bi dashboards, examines new tracking and optimization possibilities with regards to the death of the third party cookie and works on an omnichannel first-party data implementation.