Speaker: Sarah Ostkamp
As Data Driven Media Manager Sarah Ostkamp is responsible for the technological development of the Unilever Advertising Tech Stack & Programmatic Business. She actively shapes Unilever's data-driven marketing and consumer experience strategy especially for Unilever's ice cream brands. Previously, she worked on publisher side for many years. For the joint venture Ad Audience in Munich she built up the Programmatic Advertising Business as one of the first publishers in Germany. In 2017 she was moving to Gruner & Jahr in Hamburg where she also actively helped to shape the data operations team for Gruner & Jahr. Later one this area was also expanded as part of the Ad Alliance.