Speaker: André Vieregge
Dr. André Vieregge is Managing Director of SYZYGY Performance Marketing GmbH, one of the leading agencies for digital media and performance marketing with clients such as the German government, Commerzbank and Samsung. He is convinced that blind trust in data has the same added value as ignoring it completely. Digital marketing is about reaching the right goals. The business value lies primarily in the intersections. Almost fifteen years ago, the doctor of humanities and political science started getting involved with search engine marketing. In 2011, he moved to Hamburg to join uniquedigital GmbH (now part of SYZYGY Performance), where he was successively responsible for the SEA, Performance Marketing and Business Intelligence departments. Prior to his appointment as Managing Director in 2020, André Vieregge was responsible as Director Digital Strategy for the development of holistic digital media strategies with a focus on data-driven maximization of channel and campaign efficiency.