Speaker: Benjamin Locher
Benjamin has been active in the online division of Telefónica Germany since 2014. As 'team leader performance marketing & data driven advertising', he and his team are responsible for online marketing of the B2C brand Blau Mobilfunk. He is responsible for the channels paid search, affiliate & cooperations, performance display, social & newsletter advertising. Before that, he managed SEA activities of the o2 & Blau brands at Telefónica Germany, co-established Springlane's online marketing as head of SEA and supported the development of the digital strategy as account strategist at Google Startups.