Speaker: Sönke Harms
Sönke Harms is Head of Digital Marketing Intelligence & Operations at bonprix. As an internationally successful fashion retailer, bonprix reaches customers in 30 countries. In Germany, www.bonprix.de is one of the twelve highest-grossing online shops and the number three in the fashion sector. With over 12 years experience in online marketing, Sönke was responsible for developing and steering different marketing functions and channels. Today Sönke is specialized on developing the holistic marketing infrastructure for bonprix. He is responsible for marketing technology and marketing data management as well as the combination with operational marketing steering. Sönke’s motivation are marketing innovation & data driven decisions.