Speaker: André Mendo
André Mendo
42Meta
André Mendo is Co-Founder of 42Meta, the leading provider of Programmatic Advertising in the Metaverse. An accomplished change management and digitalization expert, he has around 30 years of marketing experience in the media and advertising industry, where he has worked on the corporate, agency and technology service provider side. His professional career includes management positions at CIA Medianetwork (today: Wavemaker), VIMN International - Viacom (MTV, VIVA, CC) as well as Visoon Video Impact, the joint venture of Viacom and Axel Springer, which he successfully established in the market as General Manager / COO. At Video Intelligence, he was responsible for marketing and building the business in the DACH region. Since July 2022, Mendo has been in charge of strategic cooperations and the development and management of innovative business models in the metaverse at 42Meta.