Speaker: Reemda Tieben
Reemda Tieben
Reemda Tieben is Head of Data & Measurement at Google. Together with her team of Data & Measurement Solutions Managers she consults advertisers on Data-driven Marketing and Digital Maturity. With this she helps advertisers to leverage their own data to allow AI-powered Smart Bidding in Google’s Marketing Tools to deliver the best possible results for advertiser's business goals. Before Reemda joined Google back in 2007, she has been working as an Historian focusing on the politics of peasants and day-laborers in early modern times.
