Speaker: Katharina Weiß
Katharina Weiß is Senior Manager Programmatic & Data within the Digital Media Channels team at Sky Deutschland. In this role, she oversees all programmatic campaign implementations in terms of strategy and media planning. In addition, she is responsible for some data topics to connect the campaigns with 1st party data segments in the best possible way. Prior to her current position, she gained a lot of experience in digital media planning on the agency side at Mediascale (Serviceplan Group).