Speaker: Timo Schulte
Oscar Bravo | LUFTHANSA GROUP
Start-up in a large corporation: As Chief Operating Officer, Timo is driving the development of Oscar Bravo into an end-to-end digital marketing unit within the Lufthansa Group. With his advertiser and agency background, his task as part of this wholly-owned Lufthansa subsidiary is to promote an ecosystem that thrives on digital creativity and innovation. The strategic goal focuses on in-housing future-critical marketing capabilities to reduce dependency on external parties. Timo's expertise lies primarily in the areas of performance marketing, programmatic, ad technology and the compatibility of data protection in this environment.