Speaker: Bent Böer
Bent Boeer is Head of Performance and AdTech at PepsiCo Europe. Prior to this position, he was Head of Social Media and Content Marketing at Hyundai Europe from 2014 to 2017. At PepsiCo, he led the development of programmatic buying and the in-housing of technology and ad ops. Bent has a passion for optimizing delivery channels (SPO) and data pipelines to drive faster learning. Happily married and proud father of two daughters, he lives in Spessart near Gelnhausen, a beautiful area for hiking.