Speaker: Bruno Kollhorst
Bruno Kollhorst is the Head of Cooperation and Event Marketing at Techniker Krankenkasse, where he has already been responsible for topics such as advertising & HR marketing, social media, online and content. In addition to sports and media cooperations, his team is also responsible for brand experience and brand partnerships. The marketing specialist is a member of the "Social Media" expert advisory board at the Bundesverband Digitale Wirtschaft (BVDW), writes as a freelance author, and is considered a media and marketing specialist in the areas of social media, content, brand partnerships, and games/e-sports. Making the brand experienceable, implementing it in good campaigns and actions across all channels, and always staying up-to-date are the core of his work.