Speaker: Selina Peukert
Selina has over 10 years of experience in media, marketing and digital advertising. She started her career at the Serviceplan Group, where she was responsible for media planning for BMW and MINI Germany, among others. After working abroad in Shanghai, China, she decided to switch to the FMCG sector on the client side. There she held various positions at HiPP and Danone and developed 360° communication and media plans for brands such as Aptamil, Actimel, Activia & FruchtZwerge. At Danone, she was most recently responsible for Programmatic & Retail Media for DACH for the entire Danone Dairy, Waters & Early Life Nutrition portfolio. Since May 2022, Selina has been Head of Media & Digital at Mars Wrigley, responsible for all media campaigns in Germany. Mars Wrigley includes a large number of strong and internationally renowned brands, such as Snickers, M&M'S and Extra Chewing Gum.