Speaker: Sandra Spichalsky
Sandra is Media & Digital Leader at Mars Wrigley. Her motivation is to put consumers and their behavior at the center of all media campaigns. After joining Mars as a Field Sales Manager in the Management Trainee Program, she moved to the D-Commerce team in 2021, where she was responsible for digital POS activations for two years. She successfully applies her understanding of the various consumer touchpoints with brands to the holistic planning of media campaigns.