Speaker: Annemarie Besenthal
Annemarie is Head of Media and CRM for Pandora in Northern Europe (DACH, BeNeLux, Nordics). Pandora is the largest jewelry brand in the world and is currently represented in over 100 countries. Together with her team, she is responsible for all online and offline media channels in eight markets. She has successfully aligned Pandora's media approach digitally and thus contributed significantly to its growth in Germany. Her focus is on thinking about media holistically from branding to performance and attaches great importance to measurability. She previously worked as Brand Manager at Pandora and in various management positions at the digital advertising specialist esome.