Speaker: Annette Calandrini
Annette is Senior Media Manager at Ferrero and has been responsible for the media strategies and planning of the Ferrero brands for around 15 years, focusing on orchestration across all media channels. She is concerned with questions relating to media efficiency and effectiveness; each (new) channel must be evaluated on the basis of target group suitability, contact quality and cost-effectiveness against the background of the various campaign tasks and ultimately "prove itself" in the media concert. Annette has been at home in the media world since she started her career: she already dealt with the selection of media agencies in her diploma thesis before starting her career in a media agency. She is also involved in association work and heads the BDSI's food advertising expert group.