Speaker: Ralf Scharnhorst

Ralf Scharnhorst

Scharnhorst Media, m42m

Ralf Scharnhorst is an consultant for marketing strategies and campaigns.

He was one of the first online media buyers in Germany back in 1996. From 1998 he was with SinnerSchrader, growing the 17-employee-startup to Germany's leading digital agency. From 2006 to 2008 he established the international network of Havas Media / Media Contacts in Germany as managing director. He teaches at Macromedia University and loves to write - from Twitter messages to the eBook “Data driven advertising finally understandable” for d3con.

He started his own business 2008 consulting advertisers. For M&A purposes he evaluates companies in the marketing, digital and e-commerce area. Also he delivers knowledge about the German market for companies from abroad.

Auf der d3con 2024 in folgenden Tracks vertreten:

Auf früheren d3cons in folgenden Tracks vertreten:

2023 AD MAIN STAGE: Leading Advertisers Strategy
2022 MAIN STAGE: d3con 2022 Summary Panel
2022 AD STAGE II: Telco Marketing: Challenges in a Saturated Market with Exchangeable Products
2022 AD MAIN STAGE: Leading Advertisers Strategy
2021 MASTERCLASSES II: Display advertising market in Germany - quo vadis?
2021 MAIN STAGE: Leading Advertisers Strategy
2019 STAGE II: What Can I Learn for My Business from Election Campaigning?
2019 MAIN STAGE: Top Brand Advertisers’ Strategy
2019 UNIVERSITY:
2019 UNIVERSITY:
2019 UNIVERSITY:
2018 MAIN STAGE: Top Brand advertisers’ Strategy
2018 MAIN STAGE: GDPR & ePrivacy – how new data protection rules are changing the industry
2018 UNIVERSITY:
2018 UNIVERSITY:
2018 UNIVERSITY:
2018 UNIVERSITY:
2017 MAIN STAGE: Panel of experts: Programmatic 2017
2017 UNIVERSITY: TBD
2017 UNIVERSITY: TBD
2017 UNIVERSITY:
2017 UNIVERSITY:
2017 UNIVERSITY:
2017 UNIVERSITY:
2016 STAGE II: RTA outside the display world
2016 MAIN STAGE: Expert panel: Programmatic 2016
2015 MAIN STAGE: More Brand Advertisers!
2015 MAIN STAGE: Top Brand-Advertisers' Experience Sharing
2015 MAIN STAGE: Keynote
2014 STAGE II: Privacy Panel
2014 STAGE II: Entrepreneurs' Panel
2014 MAIN STAGE: Top Brand Advertisers' Experience Sharing
2014 MAIN STAGE: d3con 1 on 1: Will there still be classic media agencies in 5 years?
2013 MAIN STAGE: Best Practice: User Journey Tracking 2013
2013 MAIN STAGE: Third party data today: How do advertisers and agencies generate value for their campaigns from third party data?
2013 STAGE II: Publisher Panel: 2013 thoughts and positions about SSPs and Yield Optimization