„Our goal is to invest in private market places, together with our market partners, to create a sustainable market place.“ That is the focus of Irina Petricek-Steiner, COO GroupM Austria and Head of Trading since 2008. GroupM is part of the WPP Group, one of the biggest media agency networks of the world and acts globally in the media-, marketing and digital field.
Petricek-Steiner looks back on long lasting experience of building models which combine media inventory and technology. She has responsibility for the concentrated media investments of the WPP media agencies in Austria and is the overall group link for media partners of GroupM.
Furthermore her tasks include the development and extension of new business models, particularly of Xaxis, the world´s leading Audience Buying and Programmatic Unit of GroupM, as well as the support for the Performance Marketing affiliate company Quisma.
GroupM was thus able to collect profound experience in the area of data and data modelling, Audience Buying and Performance in recent years.