Speaker: Sascha Dolling
Sascha Dolling has been responsible for data-driven marketing for OMD Hamburg since 2017 as Managing Partner. The graduate media scientist ensures the efficient linking of the areas of data management, segmentation and the programmatic implementation of digital campaigns.
From 2014 to 2017, the designated digital expert Dolling was responsible for the development and expansion of Programmatic Advertising as Director of Digital Media Optimization.
Before he worked for Tchibo and the mediaagency Pilot. As deputy chairman of the programmatic advertising focus group of the BVDW, Sascha also strives for quality and transparency in the programmatic ecosystem at the association level.