Speaker: Roman Schida
Roman Schida is responsible for Online Sales at TARGOBANK. In this function he markets the different finance products of the TARGOANK about the sales channels SEM, online cooperations, affiliates and performance display. In addition, he is responsible for the Content Management of the website targobank.de and the online application and booking processes located there for the different products. Besides he intensely works on omni channel projects of the bank. Before he was in the classical marketing of the TARGOBANK with main focus on sponsoring. With the Aral AG he was responsible for the introduction of the Payback loyalty card system. Besides, he intensely dealt with data-supported marketing.