Speaker: Hendrik Seifert
Kupona / Q division
Hendrik Seifert is the managing director of KUPONA GmbH from Fulda and founder of the profile data marketer Q Division GmbH (Frankfurt am Main). After positions of responsibility and instructive years in ecommerce at MobilCom, vitrado and Kabel BW, he founded the KUPONA GmbH in 2004. KUPONA evolved in recent years to a data driven display specialists in D-A-CH with the areas of ecommerce profile targeting, retargeting and display performance advertising. In early 2016, the region of the profile targeting and profile data marketing was hived off into a subsidiary - the Q division GmbH. The Q division specializes in profile data marketing from online stores, comparison sites and special interest sites. The Q division is thus the first German profile data marketer with a focus on 3rd party Intent Data. Constant orientation to the Customer Journey model and the guideline "Building the brand while making the sale" formed the maxim of Hendrik. Gladly, he explains the links between football and online marketing and anticipates market developments on the meta-level. Profile data and media buying are his specialties, since he is a true data driven display expert, as well as the constant search for innovative online advertising formats and targeting mechanisms for more sales and more relevance.