Speaker: Mike Shehan
Mike leads SpotXchange, the trusted video advertising platform that offers premium publishers holistic inventory management to maximize their revenue for desktop, mobile and connected TV inventory while driving down operational costs. In 2005, Mike started SpotXchange as a division of Booyah Networks, which he founded in 2001 as a self-service paid search network. Under his leadership, Booyah ranked 23rd on the 2006 Inc. 500 list of fastest growing private U.S. companies — Booyah was the top advertising/marketing company on the list. Mike is currently the Chairman of Booyah, which now operates as the premier digital agency in the Rocky Mountain region with clients such as DISH, Blockbuster, Vail, Qdoba, Manilla, and Teleflora. Mike's career highlights also include being CEO of Ereo, Inc., a venture-backed image search technology company. Before Ereo, he founded LOGEX International, LLC, an e-commerce solutions provider for the retail and catalog industries. When LOGEX was acquired in 1998, Mike was named president for two of AppNet's divisions, e-Commerce Solutions and Outsourcing Services. Mike lends his advertising and technology expertise to various committees and programs with the Interactive Advertising Bureau and has been recognized as an industry expert by MarketWatch, MediaPost, iMedia Connection, OMMA and others. Mike graduated from Vanderbilt with a degree in biology.